AHA Hotel Industry Facts Brochure

Accommodation
INDUSTRY PROFILE
‘Lodging’ has long been a mainstay of the Hotel Industry. SA’s varied accommodation
sector boasts 3,4 and 5 star international and national hotel chains, traditional ‘pub
rooms’ and modern accommodation and conferencing rooms.
13,600
10.8m
78.7%
$156.17
$122.96
8/10
6.3m
23.1m
1,946
Available hotel rooms across 269 properties
Overnight stays in SA in 2017, up 9%
Average hotel occupancy in 2017, up from 77.2% in 2016
Average daily room rate in 2017, up from $149.80 in 2016
Average revenue per available room in 2017, up from $115.56 in 2016
Adelaide’s ranking of Australian cities for revenue per available room
Domestic overnight trips in 2017, up 2% and a South Australian
record
Domestic nights in South Australia, a rise of 3 per cent (SATIC)
Rooms in the supply pipeline across nine developments
Sources: http://tourism.sa.gov.au/documents/CORP/documentMedia.ashx?A={FB3C4F7A-DEF8-4264-820E-643C47292E13}&B=True, http://theleadsouthaustralia.com.au/industries/
tourism/record-visitor-numbers-drive-adelaide-hotel-building-boom/
Accommodation Industry Challenges
• Growth in overnight stays still below national average.
• Transition between demand for mid-range
accommodation and the need to also attract high
end brands.
• Rise of unregulated competitors such as Airbnb and
impact on hotel viability and future investment.
• The rise in commission rates, unfair contracts and online
rate parity of online travel agents.
• Need to establish more consistent demand throughout
the year by attracting more events/conferences in
slower months.
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