TRINITONIAN ONLINE JAN 2018

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FOOD The Food Truck Revolution Out of the ashes of world economic collapse rises a multibilliondollar business! Welcome to the food truck revolution. By Kelsey Rayner Sure, food trucks have been around since the 1800s, but the modern worldwide trend rose like a phoenix from the ashes of a crashed world economy back in 2008, in Los Angeles! The recession forced many talented chefs out of their traditional, and often expensive, restaurant kitchens and onto the street! Many a used-car lot saw chefs scrounging around for good deals on trucks. Kogi BBQ was one of the first food trucks to receive national US attention for its Korean BBQ and Mexican taco truck. The food was top quality, different and good value – a far cry from the expected grease-fest of old. It wasn’t just the food that was done well but the use of viral marketing too. Owners Mark Manguera, Caroline Shin-Manguera and chef, Roy Choi, capitalised on social media to build a fan base, and today, fans are not only willing to queue for food, but will also drive for hours to dine from the Kogi BBQ food truck. Kogi’s success was noted by aspiring chefs worldwide and soon food trucks were, well... trucking along on every continent. We found some local delights right here in the south of Africa... Food truck name: The Bearded Fella Food Truck City: Sandton, Johannesburg (servicing Johannesburg and Pretoria) Times: Every Friday at lunchtime at The Hoods in Sandton. Track us: Join them on Facebook for their upcoming spots and events. Food: It was our desire not just to make pizza, but to make pizza like none you’ve ever tasted before. We only make use of the freshest and highest quality products. Our imported Italian-type “00” flour and our homemade Napolitana sauce that needs a whole bottle of dry white wine, are just some of the items we are proud of. Signature dish: We’re famous for our unique-tasting pizzas, but our signature pizza, The Bearded Fella, is sure to make your mouth water with a touch of salty (wood-burned oven bacon), a little bite (peppers) and some sweet (glazed cherries). Trust us… this one never disappoints! 58 | The Trinitonian
Food truck name: The Filthy Moustache Gourmet Food Truck City: Sandton, Johannesburg (servicing Johannesburg and Pretoria) Food: The Filthy team is on a mission to create and establish good street food in Johannesburg. We want all the Jozi food lovers to experience our delectable burgers and hot dogs as well as our quirky, naughty and fun side. The Filthy Moustache is called Filthy for a reason… A napkin may be required. Signature dish: We’re famous for our Manometer Burger. This consists of a 180g beef patty, crispy bacon, melted cheese, guacamole and creamy feta with our famous chillinaise sauce. On the hot dog side is our famous Crumb Catcher, which consists of a giant Frankfurter, crispy bacon, caramelised onions and chillinaise. How many meals do you serve on average a day? We serve between 200-300 meals per day. Our record has been 1 500 from one truck! What is the best part of having a food truck? We are mobile, which means we can go to the people, which is extremely social and because we don’t have a set location it creates more of a demand for us. It’s super fun! Contact details: website: www.thefilthymoustache.co.za email: info@thefilthymoustache.co.za tel: 076 846 0799 | 082 565 3031 thefilthymoustache How many meals do you serve on average a day? It depends if it’s an event and the time of year, but anything from 60 to 1 000! What is the best part of having a food truck? Being part of the new generation of foodies who can truly appreciate great food, good company and a vibe that is addictive! Contact details: website: www.beardedfella.co.za email: info@beardedfella.co.za tel: 010 035 2133 beardedfellaza The Trinitonian | 59
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