TRINITONIAN ONLINE JAN 2018
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GADGETS<br />
GOURMET GADGETS<br />
The revolutionary site that, in 2006, put the “yuppie”<br />
into the purchase of cool kitchen gadgets, is again<br />
revolutionising the retail space; but this time they seem<br />
to be moving backwards... but are they?<br />
Twelve years ago, Yuppiechef launched their business<br />
selling the quirkiest and best quality kitchen goods<br />
online. No brick and mortar shop with high rental<br />
and constant upkeep. Rather, it was simple, online<br />
e-commerce which blew the lid off retail in a big way.<br />
Then, late last year, Yuppiechef opened its first actual<br />
store in Cape Town – the first of a planned many.<br />
Yuppiechef co-founder Andrew Smith said the new<br />
strategy was to create an “omnichannel”, which includes<br />
a combination of physical stores and e-commerce.<br />
a pioneering industry in South Africa. But over the years,<br />
the company has learned that there will always be a need<br />
for the old-fashioned shopping experience. Some people<br />
don’t want to simplify their shopping experience, they<br />
want an authentic experience.<br />
“Customers shouldn’t have to see Yuppiechef as either<br />
an online retailer or a physical store,” Smith said in a<br />
statement. “No channel has to win or lose. Instead,<br />
Yuppiechief is a single retail brand [and] customers<br />
should have the freedom to interact with us on their<br />
terms, whenever and wherever they are.”<br />
This move from Yuppiechef followed closely in the<br />
footsteps of international online retail giant Amazon,<br />
which also opened a number of shops in the USA.<br />
E-commerce enabled Yuppiechef to start a retail business<br />
with no stock, staff or expensive rentals and was part of<br />
GOOD GRIPS HANDHELD SPIRALIZER<br />
R199<br />
Did you know? If it looks like spaghetti, it probably is spaghetti; unless of course,<br />
it’s not spaghetti. Fool your body into thinking it’s eating delicious pasta by<br />
making spiralled noodles out of healthy stuff like courgettes, sweet potato and<br />
carrots. With the spiralizer from OXO, you can turn a variety of fruit and veggies<br />
into spaghetti in minutes. The handheld device has a flat, open-blade design,<br />
and works best with straight-sided veggies that are about 4cm in diameter. If<br />
your veggies are the wrong shape, cut them to size, and when your fingers get<br />
closer to the blade, use the food pusher cap to finish off... to avoid fingertip<br />
spaghetti!<br />
www.yuppiechef.com<br />
62 | The Trinitonian
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