Mise en page 1 - Invest in Tunisia, The Foreign Investment ...

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"PIRELLI is not only a shareholder in STIP capital but also a purveyor of technical assistance and
brand name. In return, it receives not only dividends but also the possibility of supplying STIP with
specific high tech materials and of buying production under its own label or a sub-brand, an
arrangement that is advantageous for both partners."
Mohamed Besbes, President Director General
P I R E L L I - S T I P
Founded in 1980, STIP (the Tunisian Tire Industries Company) benefits from a shareholder who is also a
strategic partner: PIRELLI, one of the great names in tires. Alongside other institutional investors and
Tunisian private parties, PIRELLI holds 15% of capital, but its role goes well beyond financial participation.
In effect, PIRELLI is actively participating in STIP’s development: supply of high-tech machines and
equipment, support to process development, market development, marketing techniques … but also
support to activities along with purchase of part of production under its own label or a sub-brand.
On the national market, PIRELLI is supported by the network developed by STIP, which means very close
service to the consumer, a mark of quality and fidelity.
As specified by Mr. Besbes, STIP’s PDG, “The partnership built up with PIRELLI in fact goes well beyond a
mere pact between shareholders, given its mutually strategic nature. Thus both partners are able to
develop their business in North Africa and beyond, to black Africa and the Near East.”
The most recent and significant of these advances aided by this partnership has been the development of
the “all steel” technology designed for trucking, which cost 75 million Tunisian dinars in investment.
At this time, STIP is the leader on the Tunisian market, with a 56% market share and 34% of sales from
exports: to the Maghreb (with a promising affiliate in Morocco) and the Near East, but also to Italy and
Holland.
At its two plants (in Msaken and Menzel Bourguiba), STIP produces more than 100 referenced tires for
the five main categories of tires : private cars, pick-up trucks and light transport vehicles, heavy trucks,
agricultural machinery, and civil engineering apparatus, which generate 76 million Tunisian dinars in
turnover.