Mise en page 1 - Invest in Tunisia, The Foreign Investment ...

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6 “Geographic proximity to Europe, low labor costs, political stability and significant tax breaks have played a major role in the decision to develop our Tunisian affiliate.” Jonata Massimo, Director BENETTON Tunisia B E N E T T O N BENETTON is Europe’s largest clothes manufacturer. This Italian success story began in 1965, when Luciano BENETTON opened a fabric store with his sister Giuliana. Their youngest brothers Gilberto and Carlo joined the company in 1969 and the BENETTON family opened its first clothing store in Belluno, Italy then in Paris the following year. At first BENETTON merchandise was largely pullovers in classic colors. But Luciano BENETTON soon decided to innovate, attracting the attention of the younger generation by turning out brightly colored sweaters. Their slogan is recognized around the world: United Colors of Benetton. Another innovation involved processing of wool to make it softer and thus nicer to wear. Furthermore, by using the vibrant colors in demand and offering fast turnaround time, BENETTON was able to get ahead of the competition. Luciano Benetton’s ability to identify and anticipate market trends led to incredible growth for the company. Stores popped up around the globe and currently the group has nine factories in various locations throughout the world. BENETTON has created brands targeting various client groups: Sisley, for smart clothes The Hip Site, for adolescents Playlife and Killer Loop, for sports clothes. As consumer demand increasingly turned to leisure clothes for men, women and children, the group diversified its production by adding to its line of wool clothing cotton and denim items. In the ‘80s, BENETTON launched new products: sunglasses, watches, handbags, shoes, gloves, hats, jewelry, and car parts. At this time, BENETTON is putting cosmetics on the market and a new fragrance called « Colors of BENETTON ». The BENETTON group works in 120 countries and employs almost 7,000 people. It produces more than 100 million pieces of clothes each year and maintains a network of 5,000 retail outlets. Development of Benetton’s commercial structure has been boosted by a major investment program in large-scale stores, a number of which are directly controlled by the group. These stores are characterized by roomy proportions and prestigious locations in historic and commercial centers.
B E N E T T O N The BENETTON group recently put forth a three year development plan with new goals for 2007: to increase sales and profits significantly by improving quality and further delocalizing production outside of Italy. The group plans: to invest more than 430 million euros to renovate its plants and its 5,000 outlets; to develop footwear and accessories, for which margins are higher. The group also intends to increase its turnover by more than 20%, from 1.85 billion euros in 2003 to 2.19 billion euros in 2007. It also hopes to continue to invest in new materials in order to keep up with client demand for quality products at reasonable prices. BENETTON also intends to invest one hundred million dollars for plants in Tunisia, Hungary and Croatia where entire collections can be produced. In this context, 80% of Benetton’s European merchandise will have been produced on low cost production lines by 2007, compared to 60% at this time. Organization, efficiency, a clear image, and effective advertising are the ingredients that make BENETTON famous. The group’s success is such that it is often considered the “McDonalds of the fashion industry”. The BENETTON Group began operations in Tunisia in 1994 in the framework of delocalization of production and quickly expanded its activities there: “Geographic proximity to Europe, low labor costs, the country’s political stability and the many tax breaks available have all played a major role in the decision to develop our Tunisian affiliate.” Massimo Jonata, Director of BENETTON Tunisia. Furthermore, “BENETTON has been able to count on ongoing support from agencies like FIPA and API, which can be contacted and counted on to resolve any problems during start-up of a new initiative.” Massimo Jonata, Director of BENETTON Tunisia. BENETTON Tunisia is one of the most important companies in Tunisia at this time. The group has decided to further strengthen its position in the country by investing 10 million euros in development of a new industrial project. This project will allow for an increase in the number of items manufactured in Tunisia and boost export of finished products. This will have repercussions on the Tunisian textile sector as a whole since subcontracting could double production capacity and bring about new investments. BENETTON Tunisia thus expects to employ 250 people directly and 6,000 indirectly. 7
Page 3: SUMMARY INTRODUCTION 3 AUTOLIV 4 BE
Page 6 and 7: 4 “AUTOLIV is here for the long t
Page 10 and 11: 8 “Our staff is 90% Tunisian. The
Page 12 and 13: 10 “The partnership between Danon
Page 14 and 15: 12 “There are many strong points
Page 16 and 17: 14 “Tunisia has many strong point
Page 18 and 19: 16 “By building our new plant, we
Page 20 and 21: 18 “We opted to set up operations
Page 22 and 23: 20 "Our Tunisian engineers form a s
Page 24 and 25: 22 “Cabling is a basic component
Page 26 and 27: 24 P H I L I P S “Having soundly
Page 28 and 29: 26 “The SIOEN Group has based exp
Page 30 and 31: 28 "Despite the small scale of our
Page 32 and 33: 30 "PIRELLI is not only a sharehold
Page 34 and 35: 32 “The existence of a delocalize
Page 36 and 37: 34 “Our clients will find in Tuni
Page 38 and 39: 36 “Even more than the advantages
Page 40 and 41: 38 “In a field where you have to
Page 42 and 43: 40 ”We are highly qualified craft
Page 44 and 45: 42 FIPA - Tunisia - your partner fo
Page 46: Conception et réalisation SERVICED

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