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UJ #17 - Traditional Peru

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SEPTEMBER | INTERNATIONAL SPRING FESTIVAL<br />

<strong>Peru</strong> has white cities, cities of kings and the navel<br />

of the world. ide of the Sun. The northern part of the<br />

country, on the other hand, is blessed with eternal<br />

spring. Thus, each year, there is a festival to celebrate<br />

this phenomenon,<br />

ON SEPTEMBER 28TH 1965, CONGRESS<br />

DECLARED TR<strong>UJ</strong>ILLO THE “CAPITAL OF<br />

SPRING.”<br />

Media<br />

Trujillo, the third most important city in <strong>Peru</strong>, established<br />

its importance before Inca times, as it was the centre<br />

of development for the seminal Mochica and Chimu<br />

cultures. The Villa de Trujillo was founded by Francisco<br />

Pizarro on the 5th of March 1535. Today, Trujillo offers<br />

a wealth of history, interesting architecture, and unique<br />

customs, all of which are generously shared with the<br />

world by its inhabitants.<br />

the most exciting and highly anticipated of the festival.<br />

In 1960, the parade finally got international recognition<br />

thanks to the participation of foreign beauty queens who<br />

share the stage with the local Queen of the Festival, a<br />

young woman who is elected in a special ceremony<br />

days before the activities begin. These days, the visiting<br />

beauty queens spend their time between events touring<br />

the main city sites and participating in charity work<br />

Renzo Tasso / PromPerú<br />

The decorated<br />

themed floats<br />

add fun and flair<br />

to the parade.<br />

Every September, Trujillo celebrates the International<br />

Spring Festival; a 60 year-old tradition that remains one<br />

of the city’s most anticipated. The event was originally<br />

organized by the city’s Club de Leones – or Lion’s Club<br />

– as means to raise funds and carry out philanthropic<br />

activities. Nonetheless, today this festivity brings together<br />

thousands of people – both local and international – to<br />

enjoy a celebration that has come to represent the city.<br />

Inspired by the United States’ Thanksgiving Day Parade,<br />

on August 21st of 1950, the festival began to incorporate<br />

a parade that transits the city’s main streets, and that<br />

same year, the first themes float was debuted. Since<br />

then, businesses have come to compete over who has<br />

the best float, and these features have become some of<br />

60<br />

The Queen of<br />

the Festival<br />

on her float.

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