Waikato Business News July/August 2018

Waikato entrepreneur
launches anti-snore
business
WAIKATO BUSINESS NEWS July/August 2018 77
Waikato businesswoman Frances
Anderson is a life-long snorer. Instead of
being beaten down by the stigma of being
a woman who snores, she developed
an innovative Waikato-designed sleep
positioner to help women (and men) all
over New Zealand to stop the ‘snorchestra’
and improve their lives and relationships.
Frances spent decades
looking for the right
solution, including surgery,
to no avail, until she created
her own solution - a sleep
positioner which she christened
‘Patney’ in honour of her
own mother’s nickname. Frances’
mum was mythologised
Patney Sleep Positioner.
in her family for her ability to
lift the roof off after she fell
asleep. It was an unfortunate
family legacy Frances received
which she turned into a powerful
solution.
The Patney anti-snore sleep
positioner is more than simply
a pillow. It’s made with two
Frances Anderson who
is behind a new product
to prevent snoring.
important criteria – comfort
and clinical effectiveness. Validating
Patney’s effectiveness
was critical. Once the design
was perfected, the Patney
underwent an independent validation
study by the WellSleep
Centre - Otago University.
Results from the test
showed 89 percent of the partners
of people who completed
the study, reported a reduction
in their partner’s snoring.
Frances knew she was onto a
great solution and so took the
Patney sleep positioner to market
to help other Kiwis.
Patney officially launched
in March on World Sleep Day.
Frances is all fired up to demystify
the negative stigma associated
with snoring.
“Snoring is really the last
taboo for women. They are
mortified to hear about their
nocturnal rumblings, more so
than men who can fob off the
embarrassment more easily.”
But aside from simply
being amusing or embarrassing,
she says snoring is a serious
condition.
“Without a good night’s
sleep, many snorers struggle
with tiredness the next day.
It can also impact the health
of their heart and respiratory
system. Fatigue has long been
associated with road accidents,
low work productivity and also
dismantling relationships at
work and at home.”
Partners of the ‘accused’
also suffer the consequences
of snoring. This places a
strain on relationships creating
frustration, resentment
and in some cases, a move
to separate bedrooms. Sexual
and emotional intimacy
suffers. Indeed, research into
sleep patterns, involving 483
couples and their reasons for
sleeping apart, revealed that
45.6 percent slept in separate
beds because of their partner’s
snoring.
Patney has assisted many
Kiwi couples towards sleeping
in the same bed again.
“Since launching the sleep
positioner, Patney’s own customer
satisfaction statistics
mirror those of the WellSleep
Centre. Eighty nine percent
of our customers have a great
success story with the Patney.
This is a remarkable result
when you consider the many
reasons why people snore. A
key factor in achieving this
result is the fact that Patney
is individualised to the user’s
height and weight and their
overall body profile.”
A great story of Waikato
innovation, the Patney sleep
positioner is currently available
to purchase online at
www.patney.com
NEW CLOTHING RANGE
IN STORE NOW
51-57 Alexandra Street. Hamilton, New Zealand
email: parts@ebbett.co.nz
Ph 07 839 4832
www.ebbett.co.nz
J2081P