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August 20<strong>18</strong><br />

BANGKOK<br />

FREE<br />

COPY<br />

BUSINESS<br />

TM<br />

SUPPLEMENT<br />

LAND PRICES SOAR IN BANGKOK<br />

Cover Story Overleaf<br />

INSIDE THIS ISSUE:<br />

South East Asia Business Roundup<br />

Commerce Ministry Prepares To Open Up For More Foreign Competition<br />

Thailand Business News<br />

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BUSINESS SUPPLEMENT<br />

Cover Story<br />

LAND PRICES SOAR<br />

IN BANGKOK<br />

According to a report released by the property<br />

consultant firm CBRE, land prices in central<br />

Bangkok have increased by about 1,000 percent<br />

in the 30 years since CBRE established an<br />

office in the Thai capital.<br />

While this is hardly surprising, the pace of<br />

price growth appears to have accelerated since<br />

the turn of the century and this growth has been<br />

especially noticeable since 2015, in the year after<br />

the military launched a coup and ousted the<br />

civilian government.<br />

baht in the early part of 2015. CBRE claims the<br />

average price per square wah is now around<br />

three million baht with no sign of a slowdown.<br />

CBRE notes that the increase in land prices<br />

has not been uniform and there has been<br />

a major change in the development patterns<br />

in Bangkok as a whole. The property consultant<br />

noted that while Bangkok grew during the<br />

1970s and 1980s it did not have a clearly defined<br />

city centre. It is only since the two key<br />

the most popular BTS and MRT lines, although<br />

the land price increases are far from uniform.<br />

With stricter planning and building regulations<br />

land prices can vary quite markedly, even<br />

within the confines of what is now considered<br />

the Bangkok city centre. CBRE states that land<br />

prices are now a much greater proportion of<br />

total development costs than they once were<br />

and these costs have outstripped construction<br />

expenses.<br />

Indeed, a quick look at prices per square<br />

wah in figures released by CBRE shows a fairly<br />

flat line between 1988 and 1992 followed<br />

by modest increases up to the advent of the<br />

1997 Asian Financial Crisis. Yet by 1998 and<br />

into 1999 the price per square wah passed the<br />

500,000 baht mark, showing just how quickly<br />

Thailand was bouncing back from the nadir of<br />

the economic crisis.<br />

The price of a square wah in central Bangkok<br />

passed the magical million baht mark<br />

around 2007 and then went past two million<br />

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public transport developments, the opening of<br />

the BTS (Skytrain) at the end of 1999 and the<br />

underground railway (MRT) in 2004, that central<br />

Bangkok has become more defined.<br />

CBRE states that by about 2025, Bangkok<br />

will have around 460 kilometres of mass transit<br />

lines. By comparison, the London Underground<br />

is 402 kilometres.<br />

The popularity of the mass transit routes<br />

sees around 1.2 million users a day, and this<br />

will rise as more lines are opened. This has<br />

meant great increases in land values near to<br />

Despite the hike in costs, CBRE expects<br />

central Bangkok will remain the preferred location<br />

for the higher end hotels, offices, retail<br />

centres and the like. Of course, the market will<br />

still be governed by affordability.<br />

CBRE suggests a lot of older buildings will<br />

come under the wrecking ball since the value of<br />

the land upon which they sit is so much higher<br />

than the building itself. One prominent example<br />

of this is the Dusit Thani Hotel, where there are<br />

plans to demolish the existing structure and redevelop<br />

the site.<br />

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THAILAND’S<br />

VAT RATE<br />

TO REMAIN AT<br />

7 PERCENT FOR<br />

ANOTHER YEAR<br />

BUSINESS SUPPLEMENT<br />

The cabinet has given the go-ahead for the<br />

value added tax (VAT) rate in Thailand to continue<br />

to be set at 7 per cent for another year,<br />

until the end of September 2019.<br />

It has been at 7 per cent since 1997 and<br />

has been extended at that rate for many years.<br />

Before that, since its introduction in 1992, it<br />

was set at 10 percent. It was cut in 1997 in response<br />

to private sector requests and served<br />

to cushion the blow of the Asian economic crisis<br />

which started in 1997 and which hit the Thai<br />

economy hard in the years following.<br />

The argument for continuing to keep the<br />

rate at 7 per cent now was based on the possibility<br />

of a VAT rate hike impeding the fragile<br />

economic recovery as well as hurting the farm<br />

sector.<br />

Nathporn Chatusripitak, an adviser to the<br />

PM’s Office Minister was quoted as saying,<br />

“The Thai economy is now in an uptrend, while<br />

farm prices are increasing,” adding, “Any VAT<br />

hikes may possibly derail such trends.”<br />

In Asia, Thailand’s VAT rate is quite in keeping<br />

with the general range of VAT rates across<br />

the region. For example Indonesia and the<br />

Philippines both have a 10 per cent VAT rate,<br />

whilst Singapore has a 7 per cent rate, the<br />

same as Thailand.<br />

Japan is slightly higher at 8 per cent, whilst<br />

Taiwan is lower at 5 per cent. Hong Kong and<br />

Macau stand out as having 0% VAT rates.<br />

Many of the Middle Eastern countries including<br />

Saudi Arabia, Oman and the UAE also<br />

have 0% VAT rates, or more simply, no VAT at<br />

all to pay.<br />

Thailand has competitive rates with the<br />

USA also. In the USA, VAT rates, or “sales<br />

tax” rates as they are otherwise known, vary<br />

by state, but are typically between 4.5 per cent<br />

and 7 per cent.<br />

Go west to Europe however, and VAT rates<br />

are almost bearing towards the point where<br />

they are simply taking advantage of citizens.<br />

The UK’s VAT rate has hardly ever gone<br />

down and was already set high when it was<br />

introduced fully in 1979 at 15 per cent. It was<br />

increased in 1991 to 17.5 per cent and then to<br />

20 per cent where it stands currently. The most<br />

likely next move is probably another increase<br />

again!<br />

Europe’s VAT rates are even higher.<br />

Straight away, EU law forces all countries to<br />

ensure VAT is in force at a rate of at least 15<br />

per cent, but most EU countries have much<br />

higher rates. Ireland has a 21 per cent VAT<br />

rate. Several other EU countries have rates of<br />

23 to 25 per cent. Hungary has the highest rate<br />

in the world at 27 per cent.<br />

These sky-high taxes make Thailand’s VAT<br />

rate look positively low in comparison.<br />

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BUSINESS SUPPLEMENT<br />

COMMERCE MINISTRY<br />

PREPARES TO OPEN UP<br />

FOR MORE FOREIGN<br />

COMPETITION<br />

While Thailand obviously welcomes<br />

foreign investment, there<br />

have long been tight restrictions<br />

surrounding a number of business<br />

types which various government’s<br />

have felt needed protection from<br />

potential foreign business competition.<br />

This was largely due to a<br />

belief that the Thai-run businesses<br />

in certain sectors were not sufficiently<br />

robust enough to withstand<br />

foreign-controlled competition.<br />

The government places business<br />

sectors and types into categories<br />

from what they term List 1<br />

down to List 3, and the Commerce<br />

Ministry recently announced plans<br />

to possibly remove five business<br />

categories currently in List 3 from<br />

protection against foreign competition.<br />

the Lawyers Council, as well as<br />

relevant government agencies, in<br />

an effort to assess the long-term<br />

viability of making the changes to<br />

List 3.<br />

According to reports, the majority<br />

of those canvassed were<br />

in favour of making the changes.<br />

This will mean the proposed<br />

changes will be put before the<br />

Cabinet and the Commerce Ministry<br />

expects the final results of their<br />

proposals will be known around<br />

September. If the measures are<br />

passed it will mean foreigners will<br />

be able to invest in these services<br />

without requiring a licence from<br />

the Ministry of Commerce.<br />

List 1 in the FBA are officially<br />

designated as ‘businesses not<br />

permitted for foreigners to operate<br />

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While no firm decision on<br />

these changes had been made at<br />

the time of this publication going to<br />

press, it is expected that the director-general<br />

of the Business Development<br />

Department division of the<br />

Commerce Ministry will announce<br />

that foreign businesses will be<br />

allowed to enter the Thai marketplace<br />

to compete with local firms<br />

in accounting, legal, space rental,<br />

lending, and consulting services.<br />

The plan is to open these five areas<br />

up to encourage further trade<br />

and investment in Thailand.<br />

In order to allow these five sectors<br />

to be opened up, the Foreign<br />

Business Act (FBA) will need to be<br />

officially amended to remove the<br />

five from List 3.<br />

The Commerce Ministry invited<br />

submissions from the Board<br />

of Investment (BoI), the Bank of<br />

Thailand, the Industrial Estate Authority<br />

of Thailand, the Federation<br />

of Accounting Professions and<br />

due to special reasons.’ List 2 activities<br />

are ‘businesses related to<br />

national safety or security, or affecting<br />

arts and culture,<br />

traditional and folk handicraft, or<br />

natural resources and environment.’<br />

Foreign business entities<br />

can only engage in these areas<br />

via approval from the Cabinet.<br />

List 3 states, ‘businesses in<br />

which Thai nationals are not yet<br />

ready to compete with foreigners.’<br />

Foreign companies must apply<br />

for and obtain a foreign business<br />

licence in order to engage in these<br />

sectors.<br />

The FBA limits foreign shareholding<br />

to 49 percent of a business,<br />

and this restriction will remain<br />

in force.<br />

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BUSINESS SUPPLEMENT<br />

5G IS COMING,<br />

BUT WHAT IS IT?<br />

Superfast “fifth generation 5G” mobile<br />

internet could be launched as early<br />

as next year in some countries, promising<br />

download speeds 10 to 20 times<br />

faster that we have now. But what difference<br />

will it really make? Will we need<br />

new phones? And will it solve poor coverage<br />

remote areas?<br />

What is 5G exactly?<br />

It’s the next - fifth- generation of mobile<br />

internet connectivity promising<br />

much faster data download and upload<br />

speeds, wider coverage and more stable<br />

connections. It’s all about making<br />

better use of the radio spectrum and<br />

enabling far more devices to access the<br />

mobile internet at the same time.<br />

What will it enable us to do?<br />

Whatever we do now with our smartphones<br />

will be faster and better/ Consider<br />

smart glasses featuring augmented<br />

reality, mobile virtual reality, much<br />

higher quality video, the internet of<br />

things making cities smarter. But what’s<br />

really exciting is all the new services<br />

that will be built that we can’t yet predict.<br />

Imagine swarms of drones co-operating<br />

to carry out search and rescue<br />

missions, fire assessments and traffic<br />

monitoring, all communicating wirelessly<br />

with each other and ground base stations<br />

over 5G networks. Similarly, many<br />

think 5G will be crucial for autonomous<br />

vehicles to communicate with each other<br />

and read live map and traffic data.<br />

More prosaically, mobile gamers<br />

should notice less delay - or latency -<br />

when pressing a button on a controller<br />

and seeing the effect on screen. Mobile<br />

videos should be near instantaneous<br />

and glitch-free. Video calls should become<br />

clearer and less jerky. Wearable<br />

fitness devices could monitor your<br />

health in real time, alerting doctors as<br />

soon as any emergency arises.<br />

How does it work?<br />

There are a number of new technologies<br />

likely to be applied - but standards<br />

haven’t been hammered out yet for all<br />

5G protocols. Higher-frequency bands<br />

- 3.5GHz (gigaherz) to 26GHz and beyond<br />

- have a lot of capacity but their<br />

lower wavelengths mean their range is<br />

lower - they’re more easily blocked by<br />

physical objects.<br />

Is it very different to 4G?<br />

Yes, it’s a brand new radio technology,<br />

but you might not notice vastly higher<br />

speeds at first because 5G is likely to<br />

be used by network operators initially<br />

as a way to boost capacity on existing<br />

4G (LTE - Long-Term Evolution) networks,<br />

to ensure a more consistent service<br />

for customers. The speed you get<br />

will depend on which spectrum band<br />

the operator runs the 5G technology on<br />

and how much your carrier has invested<br />

in new masts and transmitters.<br />

“Bits n<br />

Bytes”<br />

So how fast could it be?<br />

The fastest current 4G mobile networks<br />

offer about 45Mbps (megabits per second)<br />

on average, although the industry<br />

is still hopeful of achieving 1Gbps<br />

(gigabit per second = 1,000Mbps).<br />

Chipmaker Qualcomm reckons 5G<br />

could achieve browsing and download<br />

speeds about 10 to 20 times faster in<br />

real-world (as opposed to laboratory)<br />

conditions.<br />

This is for 5G networks built alongside<br />

existing 4G LTE networks. Standalone<br />

5G networks, on the other hand,<br />

operating within very high frequencies<br />

(30GHz say) could easily achieve gigbabit-plus<br />

browsing speeds as standard.<br />

But these aren’t likely to come in<br />

until a few years later.<br />

Why do we need it?<br />

The world is going mobile and we’re<br />

consuming more data every year, particularly<br />

as the popularity of video and<br />

music streaming increases. Existing<br />

spectrum bands are becoming congested,<br />

leading to breakdowns in service,<br />

particularly when lots of people in the<br />

same area are trying to access online<br />

mobile services at the same time. 5G<br />

is much better at handling thousands of<br />

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When is it coming?<br />

Most countries are unlikely to launch<br />

5G services before 2020, but South<br />

Korea is aiming to get in there first and<br />

launch next year, with its three largest<br />

network operators agreeing to kick off<br />

at the same time. China is also racing<br />

to launch services in 2019.<br />

Will I need a new phone?<br />

The short answer is, yes, afraid so.<br />

Will it work in rural areas?<br />

Lack of signal and low data speeds in<br />

rural areas is a common complaint in<br />

many countries. But 5G won’t necessarily<br />

address this issue as it will operate<br />

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with at least - that have a lot of capacity<br />

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BUSINESS SUPPLEMENT<br />

When Apple first launched the App Store in mid<br />

July 2008, few of us anticipated how significantly<br />

apps would impact the daily lives of most<br />

people. Initially an expensive luxury item, smartphones<br />

have since become ubiquitous thanks<br />

to a large range of affordable devices catering<br />

for all market segments, driving adoption across<br />

the globe.<br />

Thailand is no exception, with low-cost<br />

models even available in your nearest 7-Eleven<br />

store. In fact Thailand has been a leader in<br />

mobile adoption, recognised as the the no.1 mobile-first<br />

market in the world in Google’s 2015<br />

Consumer Barometer Study.<br />

Over the past decade the App Store has<br />

witnessed 170+ billion downloads, totaling over<br />

$130 billion in global user spend. To celebrate<br />

this 10-year anniversary, leading mobile agency<br />

Appsynth has taken a look at Thailand’s top<br />

apps of all time, and the reasons why these<br />

apps in particular have become staple features<br />

on millions of mobile devices across the Kingdom.<br />

The chart is based on total install volumes<br />

of non-game apps by Thai publishers, compiled<br />

by AppAnnie, the global leader in app analytics<br />

and app market data.<br />

The list represents a diverse split of industry<br />

that provides a lens into modern life: from<br />

the decades-old obsession with TV to the progression<br />

towards a cashless society, through<br />

to retail loyalty and local restaurant discovery,<br />

mobile apps have, and continue to, shape the<br />

way Thais live.<br />

The banking industry occupies five places<br />

on the list, including four of the top six apps.<br />

While one might expect banks to enjoy high<br />

download numbers given their large existing<br />

customer bases, this dominance reflects how<br />

heavily many Thai banks are investing in digital<br />

platforms. Most countries do not see banking<br />

apps dominating install rankings so significantly,<br />

making this a unique characteristic of the Thai<br />

market. As a result, 56% of Thais now report using<br />

mobile banking.<br />

In many global markets, incumbent banks<br />

are losing market share to digital-first challenger<br />

banks and fintech startups seeking to disrupt<br />

banking and financial service industries. For example<br />

alternative mobile payment options such<br />

as preloading money to a digital wallet make it<br />

possible for consumers to cut out the banking<br />

system entirely. Thai banks have done well to<br />

reinforce their positions, providing platforms for<br />

collaboration rather than competition with promising<br />

fintech startups in the form of accelerator<br />

programs, while heavily investing in their own<br />

mobile channels.<br />

As a result of this continued investment,<br />

Kasikornbank and SCB occupy the top 2 spots<br />

on the list.<br />

“Building something that’s specifically designed<br />

for a mobile lifestyle is what really sets<br />

K PLUS apart in this industry. K PLUS’ strategy<br />

is aimed at creating new user experiences<br />

with personalization features where all financial<br />

needs of customers can be fulfilled on a single<br />

device, delivering both functional and emotional<br />

benefits. Making K PLUS relevant to consumers’<br />

daily digital lifestyles is KBank’s commitment,<br />

with more to come in the next year” said Mr<br />

Patchara Samalapa, President of KASIKORN-<br />

BANK.<br />

SCB also sees personalisation as a key element<br />

to achieving high customer satisfaction,<br />

with mobile playing a central role in delivering an<br />

effective omni-channel experience:<br />

“SCB EASY reshapes the landscape of<br />

SCB’s retail banking - breaking down channel<br />

silos and connecting the physical to digital<br />

10 YEARS<br />

OF THE APP<br />

STORE:<br />

THAILAND’S<br />

TOP APPS OF<br />

ALL TIME<br />

experience. SCB EASY’s success is a testament<br />

to the bank’s effort to make the customer<br />

journey personalized and seamless, because<br />

we realize that customers do not think in terms<br />

of channels – rather, we let them consume services<br />

where, when and how they want them”<br />

said Mr Tana Pothikamjorn, first senior vice<br />

president, digital banking division at SCB.<br />

“Alternative banking” is also hot on the heels<br />

of traditional banks. TrueMoney Wallet (in 5th<br />

place) enables its users to make in-store purchases,<br />

scan and pay bills and top up phone<br />

credit, amongst other things. What’s more, you<br />

don’t need a bank account to use the app. True-<br />

Money Wallet can be auto-topped up when connected<br />

to a bank account, or can be manually<br />

topped up with cash – enabling digital money<br />

transactions for the unbanked population.<br />

In 3rd place sits the only app on the list created<br />

by an independent developer, Nattapong<br />

Tonprasert. TV Thailand has unsurprisingly<br />

been a massive hit with users across the nation.<br />

The app provides access to Thai drama series,<br />

cartoons and music videos, enabling Thais to<br />

have their favorite TV shows at their fingertips,<br />

anytime, anywhere.<br />

51% of Thais report watching video on their<br />

smartphone daily and 81% at least once per<br />

week, so it’s no surprise that streaming video<br />

is well represented on the list, with 4 different<br />

apps featured. The ThaiTV3 app, now branded<br />

as Mello, is the only one of these directly published<br />

by a broadcaster. This is sure proof that<br />

you don’t need to be a big brand, or have a massive<br />

budget, to create an app that people love.<br />

From indie developers to tech start-ups,<br />

Wongnai is one of only two mobile-first startups<br />

on the list. Founded in 2010, Wongnai has become<br />

the definitive directory of restaurants in<br />

Thailand, successfully leveraging mobile technology<br />

to deliver a user experience which greatly<br />

exceeded earlier online directories. Of the<br />

secret to their success, CEO Yod Chinsupakul<br />

says:<br />

“The single most important feature of the<br />

app is the ability to immediately locate the ‘Top<br />

Nearby Restaurants’. Our users love this feature,<br />

and applications made this possible.”<br />

The other mobile-first startup in the top 20<br />

is Kaidee. Kaidee is Thailand’s biggest second-hand<br />

online marketplace. Over 50% of<br />

Kaidee’s 30 million monthly visits are through<br />

the app, which ranks 8th on our list. With over 12<br />

million installs reported, Kaidee’s app has been<br />

key to the company’s rapid growth, as Head<br />

Coach Tiwa York points out:<br />

“Since 2013 Kaidee has been developing<br />

with an app-first mentality. It was an investment<br />

for us to learn and understand our customers<br />

needs and be relevant to the audience that was<br />

using the Internet for the first time through their<br />

smartphones. This has resulted in app users being<br />

our most engaged and active customers on<br />

the platform. The success of Kaidee’s app has<br />

been driven by focusing on delivering a great<br />

customer experience for the Thai audience to<br />

buy and sell quickly and easily”.<br />

From online marketplaces to air travel, Nok<br />

Air is the only airline to make the list. The domestic<br />

low-cost carriers cheap pricing and marketing<br />

initiatives targeting varying consumer<br />

segments have made it a preferred choice on<br />

many routes. Their mobile channel is proving<br />

more popular than those of other domestic airlines<br />

and the ease of using the service on the go<br />

has undoubtedly attributed to its success.<br />

Last but not least, this list wouldn’t be complete<br />

without 7-Eleven, the only retailer to make<br />

the list. The market-leading convenience store<br />

has massively ramped up its digital presence in<br />

recent years, including using mobile to digitize<br />

it’s hugely popular stamp loyalty scheme. The<br />

7-Eleven TH app gives users access to special<br />

deals and discounts and the ability to engage<br />

with 7Rewards loyalty campaigns, enabling the<br />

app’s millions of users to earn exclusive merchandise<br />

and rewards. The app’s popularity has<br />

steadily increased in recent years, now ranking<br />

amongst Thailand’s top 5 most popular apps<br />

based on 20<strong>18</strong> install numbers.<br />

Commenting on its study, mobile agency<br />

Appsynth’s Managing Director Robert Gallagher<br />

noted: “With 71% of Thais now using a smartphone,<br />

apps have changed the way Thai people<br />

shop, interact with businesses and engage<br />

with their surroundings. Leading businesses are<br />

treating mobile as a key strategic initiative, as a<br />

best-in-class app can now be a source of competitive<br />

advantage when done right”.<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

THAILAND BUSINESS NEWS<br />

THANACHART BANK ANNOUNCES<br />

INCREASED PROFITS.<br />

Thanachart Bank announced a 1.1 per cent quarter-on-quarter<br />

profit increase to 3.82 billion baht.<br />

It is the 14th consecutive quarter of profit growth<br />

for the bank.<br />

There were fears that due to the removal of<br />

digital transaction fees in April 20<strong>18</strong>, the company<br />

would underperform, but net interest income increases<br />

more than made up for any shortfall.<br />

Indeed quarterly net interest income rose to<br />

7.69 billion baht, a 5.49 per cent increase from the<br />

year before.<br />

For the first half year, Thanachart Bank earned<br />

a net profit of 7.6 billion baht, a significant increase<br />

form the 6.6 billion baht for the same period in the<br />

previous year.<br />

CAR SALES EXPECTED TO BE<br />

STRONG ACCORDING TO THE FTI<br />

According to the Federation of Thai Industries<br />

(FTI) the car industry is expected to have a good<br />

period ahead, although the motorcycle market<br />

may lag somewhat.<br />

Spokesman for the FTI’s automotive industry<br />

club, Surapong Paisitpatanapong, was quoted as<br />

saying, “In the domestic market, we think launching<br />

new models can stimulate the market because<br />

retail prices below 800,000 baht per car are very<br />

attractive for motorists to buy new cars. But is still<br />

hard to forecast whether the market this half will<br />

remain bullish,” adding, “The export outlook has<br />

performed better than expected as the country’s<br />

main destination, the Middle East, has resumed<br />

economic growth on rising oil prices.”<br />

Initial expectation is for yearly output to top 2.1<br />

million vehicles, an increase of 100,000 units from<br />

the previous figure of 2 million. For the first half<br />

of the year output stood at 1.057 million units, an<br />

eleven per cent increase on the year before.<br />

In contrast the local motorcycle market contracted<br />

slightly, although full year projections are<br />

expected to show a flat year overall. According<br />

to a registrations report from the Land Transport<br />

Department, registrations for new motorcycles in<br />

the first half stood at 934,747 a reduction of 1.6<br />

per cent.<br />

Mr. Surapong was also quoted as saying, “Motorcycle<br />

buyers are completely different from car<br />

buyers, and many working-class people cannot<br />

afford to buy cheap eco-cars, explaining why the<br />

car market [which attracts another income segment]<br />

has grown while the motorcycle market has<br />

dropped,”<br />

OPPO TARGETS HIGH-END<br />

SMARTPHONE MARKET.<br />

Even though the Thai smartphone market is saturated,<br />

and has been for some time, Oppo is aiming<br />

high with its sights set on the high-end market.<br />

Executive vice-president of Thai Oppo Co.,<br />

Chanon Jirayukul, was quoted as saying, “The<br />

Thai smartphone market in 20<strong>18</strong> will continue to<br />

contract by up to 5% in terms of units,” adding,<br />

“However, it will grow in value by a single-digit rate<br />

as users migrate to higher-priced devices.”<br />

For the first quarter of 20<strong>18</strong>, Oppo ranked second<br />

in the local market. The company will launch<br />

new high-end flagship models with AI enabled<br />

25mp camera technology and a fast charge feature,<br />

which will enable phones to be fully charged<br />

in just half an hour.<br />

Mr. Chanon was also quoted as saying, “We<br />

see opportunity in the high-end smartphone market<br />

that is currently dominated by a few players,”<br />

adding, “Oppo has strong brand recognition after<br />

operating for 10 years in the Thai market.”<br />

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BUSINESS SUPPLEMENT<br />

FOREIGN CURRENCY UPDATE<br />

The dollar has had rather a flat month with<br />

the DXY Dollar index, (an index that measures<br />

the US Dollar’s value against a number of other<br />

currencies), moving between 95.5 and 94.1 and<br />

settling at 95.37. This consolidation comes after<br />

several months of a strengthening dollar so it<br />

could signal a pause before another leg higher<br />

rather than a reversal. However much depends<br />

on the outlook for U.S. interest rates and with the<br />

benchmark 10 year yield falling back below 2.9%<br />

rates seem to be muted for now. Look out for hints<br />

from the Federal Reserve for the direction of future<br />

rate policy. Against the Thai Baht, the U.S.<br />

Dollar actually advanced fairly significantly from<br />

32.43 to 33.41 indicating weakness in the Thai<br />

baht.<br />

There has been no real respite for those with<br />

a bullish outlook for the British Pound as it stayed<br />

range bound at its recent lows and then resumed<br />

a move even lower again. It just goes to show that<br />

in the currency markets, enough is never enough.<br />

The British Pound moved from 1.3150 against<br />

the U.S. Dollar to 1.3310 before retreating back<br />

to 1.3200 and then down to 1.3024. The move<br />

could be attributed to a possible no-deal Brexit<br />

scenario, as well as senior resignations from the<br />

UK Government surrounding the ongoing Brexit<br />

negotiations. Against the Thai Baht the British<br />

Pound managed to negate its weakness due to<br />

the softer Thai baht, moving from 43.04 to 43.44.<br />

The US Dollar vs. Japanese Yen cross rate was<br />

the big mover rising from 108.80 to 113.05, a<br />

steep climb. Of course the higher the cross rate,<br />

the weaker the Yen so it’s actually a steep descent<br />

for the Japanese currency. This was also against<br />

a flat dollar indicating that the Yen itself was behind<br />

the move. It may also be driving the trend<br />

of other Asian currencies weakening. Against the<br />

Thai Baht, since it weakened also, the net result<br />

was a flat month with the currency moving just<br />

slightly from 0.2934 to 0.2936<br />

Despite one or two dips below 62 to the U.S.<br />

Dollar, the Russian Ruble was largely flat against<br />

its American counterpart. It moved from 63.68 to<br />

63.36 in trade that was choppy but constrained.<br />

The Trump-Putin summit did little to affect the value<br />

of the Russian currency. Against the Thai Baht,<br />

the Ruble was up from 0.5160 to 0.5500 reflecting<br />

Thai baht weakness during the period.<br />

The Euro has suffered a similar fate as the<br />

British Pound of late, consolidating after a significant<br />

sell off during the past few months with little<br />

in the way of a rebound. Attempts to break the<br />

Euro through 1.1750 against the US Dollar failed<br />

and the Euro settled at 1.1616. Whether further<br />

falls are ahead is difficult to tell but the weakness<br />

certainly persists for now judging by the<br />

inability of the Euro to climb meaningfully from<br />

its lows. Against the Thai Baht, the Euro rose<br />

from 37.60 to 38.75 due to Thai baht weakness.<br />

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BUSINESS SUPPLEMENT<br />

WHAT IS HIGH BLOOD PRESSURE?<br />

You probably have high<br />

blood pressure (hypertension)<br />

if your blood pressure readings<br />

are consistently 140 over 90, or<br />

higher, over a number of weeks.<br />

You may also have high<br />

blood pressure if just one of the<br />

numbers is higher than it should<br />

be over a number of weeks.<br />

If you have high blood pressure,<br />

this higher pressure puts<br />

extra strain on your heart and<br />

blood vessels. Over time, this<br />

extra strain increases your risk<br />

of a heart attack or stroke.<br />

High blood pressure can also<br />

cause heart and kidney disease,<br />

and is closely linked to some<br />

forms of dementia.<br />

What are the signs and<br />

symptoms of high blood<br />

pressure?<br />

High blood pressure usually<br />

has no signs or symptoms,<br />

so the only way to know if you<br />

have high blood pressure is to<br />

have yours measured. However,<br />

a single high reading does not<br />

necessarily mean you have high<br />

blood pressure. Many things<br />

can affect your blood pressure<br />

throughout the day, so your doctor<br />

will take a number of blood<br />

pressure readings to see that it<br />

stays high over time. Occasionally<br />

people with very high blood<br />

pressure say they experience<br />

headaches, but it is best to visit<br />

your GP if you are concerned<br />

about symptoms.<br />

What causes high blood<br />

pressure?<br />

For most people, there may be<br />

no single cause for their high<br />

blood pressure. We do not know<br />

exactly what causes high blood<br />

pressure. We do know that your<br />

lifestyle can affect your risk of<br />

developing it. You are at a higher<br />

risk if:<br />

• you eat too much salt<br />

• you don’t eat enough fruit<br />

and vegetables<br />

• you are not active enough<br />

• you are overweight<br />

• you drink too much alcohol<br />

Additional causes of<br />

high blood pressure<br />

There are some factors that<br />

increase your risk of developing<br />

high blood pressure, which you<br />

cannot control. These include:<br />

• Age: as you get older, the<br />

effects of an unhealthy lifestyle<br />

can build up and your blood<br />

pressure can increase.<br />

• Ethnic origin: people from<br />

African-Caribbean and South<br />

Asian communities are at greater<br />

risk than other people of high<br />

blood pressure.<br />

• Family history: you are at<br />

greater risk if other members of<br />

your family have, or have had,<br />

high blood pressure.<br />

Some people may have high<br />

blood pressure that is linked<br />

to another medical condition,<br />

such as kidney problems. For<br />

these people treating the medical<br />

problem may lower their<br />

blood pressure back to normal.<br />

Treatment of high blood<br />

pressure<br />

There is a wide range of<br />

high blood pressure medicines.<br />

You can take more than one<br />

type of medicine because they<br />

each lower your blood pressure<br />

in different ways.<br />

There are four main types<br />

of medicine that doctors use to<br />

treat high blood pressure:<br />

ACE inhibitors: these medicines<br />

help to control hormones<br />

that affect blood pressure.<br />

Most of these medicines have<br />

names that end in “pril”<br />

Angiotensin receptor blockers<br />

(or ARBs): these also control<br />

hormones that affect blood<br />

pressure. Most of these medicines<br />

have names that end in<br />

“artan”<br />

Calcium channel blockers:<br />

these medicines make the artery<br />

walls relax, making them<br />

wider, which lowers blood pressure.<br />

Most of these medicines<br />

have names that in “pine”<br />

Thiazide diuretics: these medicines<br />

remove unwanted fluid<br />

from the body, which helps lower<br />

blood pressure. Most of these<br />

medicines have names that end<br />

in “ide”.<br />

Until recently another type of<br />

drug, called beta-blockers, were<br />

often given to people with high<br />

blood pressure. Beta-blockers<br />

are not usually given as a first<br />

choice because the other types<br />

of blood pressure medicines<br />

appear to be better at reducing<br />

your risk of heart disease and<br />

stroke. However, they may still<br />

be used if you have other health<br />

problems<br />

If you would like any more<br />

information on high blood pressure<br />

or if you would like to make<br />

an appointment to see a cardiologist<br />

regarding high blood pressure<br />

then contact<br />

Phyathai Sriracha Hospital<br />

heart Center on<br />

087 – 1000 – 990<br />

Email:gavin@phyathai.com<br />

www.phyathai-sriracha.com<br />

Gavin Waddell<br />

Phyathai Sriracha Hospital<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


BUSINESS SUPPLEMENT<br />

JUST THE STATISTICS<br />

While bar charts, line graphs and<br />

simple numbers are hardly capable<br />

of providing the defining answer<br />

to many economic, social<br />

and political questions, they are<br />

certainly a good way of obtaining<br />

a general overview of any particular<br />

subject.<br />

Each month the Business<br />

Supplement will look into a brace<br />

of statistical information and provide<br />

readers with what we consider<br />

to be the central elements<br />

of these figures.<br />

Speeding through the internet<br />

For those who have been a connected<br />

part of the internet since<br />

its humble beginnings more<br />

than two decades ago, today’s<br />

download speeds are a thing of<br />

wonder, especially when performed<br />

on a mobile device. It’s<br />

almost impossible to recall the<br />

days when it could literally take<br />

minutes for a webpage to load;<br />

now, if it takes more than a few<br />

seconds, users get annoyed and<br />

start thinking about changing<br />

providers.<br />

According to statistics presented<br />

by a company called<br />

Speedtest.net, the fastest mobile<br />

download speed in the world<br />

belongs to Norway, at 62.70<br />

Megabits per second (Mbps). In<br />

second and third places are Qatar<br />

and Iceland respectively.<br />

Notably, when it comes to<br />

the fastest fixed-line broadband<br />

download speed, that title is held<br />

by none other than Singapore,<br />

at an amazing 170.99 Mbps.<br />

The world average is just 45.48<br />

Mbps.<br />

As far as download speeds on<br />

mobiles are concerned, the<br />

world average is 23.57 Mbps.<br />

Thailand, sadly, lags well behind<br />

the average, running at<br />

13.93 Mbps, ranking it at 98th<br />

out of 125 countries surveyed by<br />

Speedtest.net.<br />

Among its Asean contemporaries,<br />

Thailand ranks ninth, with<br />

only Indonesia (10.44 Mbps)<br />

worse. No surprise that Singapore<br />

stands at the top of the<br />

Asean pile at 54.96 Mbps, which<br />

is also the fourth-fastest in the<br />

world and then there is a huge<br />

gap to the Asean second place,<br />

held, perhaps amazingly, by<br />

Myanmar at 23.73 Mbps.<br />

Vietnam (20.32) ranks third,<br />

Malaysia (<strong>18</strong>.25) fourth, Cambodia<br />

(15.51) fifth, Brunei (15.20)<br />

sixth, while Laos and the Philippines<br />

(14.05) share equal seventh<br />

position.<br />

By way of further comparison,<br />

the United States only ranks 47th<br />

in the world at 27.76 Mbps, eight<br />

places behind its great trade rival<br />

China (30.45).<br />

Tiny yes, but a super killer<br />

There are around 3,000 species<br />

of mosquito scattered across the<br />

globe and, according to a brace<br />

of sources from the World Health<br />

Organisation (WHO) to the Centers<br />

for Disease Control and Prevention,<br />

these tiny creatures are<br />

responsible for up to 830,000<br />

deaths a year.<br />

Only we humans comes<br />

close, killing around 580,000 of<br />

our fellow homo sapiens over the<br />

course of each 12 months.<br />

There are also approximately<br />

3,000 species of snakes, and<br />

these are responsible for the<br />

demise of 60,000 people a year<br />

while dogs, which number some<br />

nine million animals, cause<br />

around 17,400 deaths per annum,<br />

most via rabies infection.<br />

Scorpions kill some 3,500<br />

people each year, crocodiles<br />

about 1,000, elephants just 100<br />

and bees a mere 60.<br />

Email: ben.hightowerltd@gmail.com<br />

www.Thailand-Business-Supplement.com


TOSCANA’S DESSERTS<br />

All Natural, All Fresh<br />

As might be expected, the dessert menu in Toscana is fairly<br />

extensive and runs the gamut of dishes you would expect to<br />

find in any top quality Italian restaurant.<br />

There are nine or ten flavours of ice<br />

cream, all made from both cow and<br />

goat’s milk, alongside sorbets, profiteroles,<br />

tiramisu, mousses, puddings,<br />

sponges, and the like, making up a long<br />

list of dishes.<br />

It will be no surprise that all the desserts<br />

are made in-house from products<br />

sourced primarily from the Toscana-Moom<br />

Talay natural animal farm<br />

which they run out at Huay Yai.<br />

........................................................................<br />

Although the dessert menu runs<br />

deep, desserts are not considered as<br />

a key feature in the Toscana culinary<br />

landscape. As mine host Luca says, “I<br />

don’t mind if people want to just come<br />

to Toscana and have a cake and a coffee<br />

– or indeed a hamburger, Panini or<br />

fosaccia - and maybe watch the sunset,<br />

that’s fine.” Luca hangs his hat on<br />

the breadth and quality of his starters<br />

and main menu dishes, but also understands<br />

that there will be some customers<br />

who just like the idea of having<br />

something light, say between lunch and<br />

dinner, and can relax and enjoy the<br />

passing parade on Beach Road.<br />

The restaurant has its own pasteurizing<br />

machine and there is no premixed<br />

powder or preservatives used in<br />

their desserts. This is in keeping with<br />

the general theme of Toscana and<br />

Moom Talay of producing food across<br />

the menu spectrum which is as natural<br />

and fresh as possible.<br />

Trattoria Pizzeria Toscana<br />

Moom Talay Thai Restaurant


After 29 years of “making ice creams<br />

and desserts I can tell you the most popular<br />

are tiramisu and profiteroles,” say<br />

Luca. He understands that part of the<br />

reason for the popularity of both these<br />

dishes is that they are usually familiar<br />

to diners, while desserts with more exotic-sounding<br />

names such as Panna Cotta,<br />

Cream Catalana, Fragola and Amarena<br />

are not so well known.<br />

The latter pair (Fragola and Amarena)<br />

are part of a selection of desserts<br />

classified as Semifreddi. These dishes<br />

are a meringue-based cold dish which<br />

consist simply of sugar, milk and cream,<br />

with the flavor (chocolate,strawberry,<br />

etc.) blended into the cream. Simple yet<br />

tasty and filling.<br />

.............................................<br />

As an accompaniment<br />

to a dessert dish,<br />

Toscana also has around<br />

35 different varieties of<br />

grappa with an alcohol<br />

content of anywhere from 38 to 43 percent.<br />

They are blended as smooth as<br />

possible so the alcohol doesn’t burn<br />

your throat.<br />

........................................................................<br />

The restaurant serves liqueurs, including<br />

Irish Coffee (made of course<br />

with Jameson Irish Whiskey).<br />

........................................................................<br />

In keeping with the aim of running a<br />

restaurant which is as friendly and relaxed<br />

as possible, Luca says, “some<br />

customers, when they’ve finished their<br />

main meal, might like to go outside and<br />

have a cigarette or a cigar. We have no<br />

problem with that and they are welcome<br />

to have their coffee or dessert served<br />

outside where they can sit down and enjoy<br />

the evening.”<br />

Trattoria Pizzeria<br />

TOSCANA Restaurant<br />

and<br />

the Moom Talay Thai<br />

Restaurant are located<br />

on Beach Road, Pattaya<br />

(between Soi 6 and Soi 7)<br />

Telephone: 038 362 370<br />

Fax: 038 362 371;<br />

Email: tirreno@ptty2.loxinfo.co.th<br />

For reservations: 081 861 3446


BUSINESS SUPPLEMENT<br />

SUDOKU<br />

These Sudoku puzzles are pitched at a middle level: not too easy,<br />

and not too frustratingly hard, for the average person.<br />

We will publish the solutions in next month’s issue.<br />

CROSSWORD<br />

Last months sudoku answers<br />

TRIVIA Quiz<br />

ACROSS<br />

1/ Amphibians (5)<br />

4/The start of a constrictor (3)<br />

6/Essential (9)<br />

7/Reptile (5)<br />

8/ Male alley cat (3)<br />

10/ Evade, avoid (5)<br />

12/Impertinence (9)<br />

DOWN<br />

1/ Eyeteeth (5)<br />

2/ Grove (7)<br />

3/ Hung (9)<br />

4/ Brag (4)<br />

5/Unfathomable (7)<br />

9/Per square inch init. (3)<br />

11/ Takes an age (3)<br />

1. In what century was Marco Polo most active as a traveller?<br />

2. The <strong>18</strong>84 conference that established zero degrees latitude<br />

was held in what city?<br />

3. Which Middle Eastern capital city lies on the Barada River?<br />

4. What is the smallest independent country by area in South<br />

America?<br />

5. The east coast of Nicaragua is called the what ‘Coast’?<br />

1 2<br />

3<br />

4<br />

5<br />

6. What is, as of 2013, the largest country by area in Africa?<br />

7. Lebanon gained independence from which country in 1943?<br />

6<br />

8. Lake Sevan is the largest lake in which mountainous region<br />

of Europe?<br />

9. The Commander islands are the westernmost islands of<br />

which Pacific archipelago?<br />

10. In 1911 the capital of India moved to Delhi from which city?<br />

7 8<br />

9<br />

10 11<br />

6. Algeria 7. France (Vichy) 8. Caucasus 9. Aleutian Islands 10. Calcutta<br />

1. Thirteenth century (1200s) 2. Washington DC 3. Damascus 4. Suriname 5. Mosquito<br />

Answers<br />

12<br />

CROSSWORD ANSWERS<br />

ACROSS 1/Frogs 4/Boa 6/Necessary 7/Snake 8/Tom 10/Dodge 12/Impudence<br />

DOWN 1/Fangs 2/Orchard 3/Suspended 4/Boast 5/Abysmal 9/psi 11/Eon<br />

For information on the BUSINESS SUPPLEMENT Contact High Tower Co., Ltd. Tel: 038 411 009 - 0846 77 43 60<br />

*The Pattaya & Bangkok Business Supplements are published by High Tower Co., Ltd.<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60


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BUSINESS SUPPLEMENT<br />

SOUTHEAST ASIAN BUSINESS ROUNDUP<br />

Singapore<br />

Singapore’s Competition and Consumer<br />

Commission (CCCS) announced in<br />

early July that the Grab-Uber merger had<br />

substantially lessened competition, and proposed<br />

to impose financial penalties on both<br />

the ride-hailing transport firms to restore<br />

market contestability. The merger, which was<br />

announced in late March, saw Uber taking a<br />

27.6 percent stake in Grab. The commission<br />

immediately commenced an investigation into<br />

the deal under the Competition Act. “CCCS<br />

has concluded its investigation after obtaining<br />

evidence from the parties and third parties.<br />

CCCS has provisionally found that the transaction<br />

has removed competition between<br />

Grab and Uber, which were each other’s closest<br />

competitor. The merged entity is likely<br />

to be able to increase prices and has in fact<br />

done so since the completion of the transaction,”<br />

said CCCS.<br />

The CCCS has also proposed to impose financial<br />

penalties upon Grab and Uber, as<br />

“CCCS has found that they have carried the<br />

transaction into effect despite having anticipated<br />

potential competition concerns…”<br />

Vietnam<br />

The Japanese company Taisho Pharmaceutical<br />

Holdings has proposed to purchase<br />

an additional 7.06 percent stake in<br />

Vietnam-listed DHG Pharma JSC, lifting its<br />

ownership to 32 percent. Taisho is currently a<br />

major shareholder of DHG with over 32.6 million<br />

shares, equivalent to 24.94 percent of the<br />

company’s charter capital. Taisho, which has<br />

been present in Vietnam through an energy<br />

drink manufacturing plant, is still cementing<br />

its position as DHG Pharma’s second-largest<br />

investor after the State Capital Investment<br />

Corporation (SCIC) with a 43.3 percent interest.<br />

Other shareholders include Vietnam-focused<br />

asset management firms, VinaCapital<br />

and Dragon Capital, Templeton Frontier Markets<br />

Fund and Templeton Emerging Markets<br />

Small Cap Fund.<br />

Myanmar<br />

Among business leaders in Myanmar,<br />

would-be investment from the U.S. and Europe<br />

is known by the wry acronym NATO: ‘No<br />

Action, Talk Only,’ Sean Turnell, special economic<br />

consultant to Myanmar’s leader Aung<br />

San Suu Kyi, said in a recent interview. As<br />

Southeast Asia’s fastest-growing economy<br />

began its transition from military rule with<br />

the swearing in of the first popularly-elected<br />

government in March 2016, western investors<br />

adopted a wait-and-see approach. “The<br />

thing about Western investment is not that it<br />

has stopped flowing, the truth is that it never<br />

came,” Turnell said.<br />

Myanmar has attracted just over US$30 billion<br />

in foreign direct investment since the 2014-15<br />

financial year, with Singapore topping the list<br />

of foreign investors in the country with $14.5<br />

billion, followed by China and Hong Kong with<br />

$7.1 billion, and $2.6 billion from countries inside<br />

the European Union, according to data<br />

supplied by Myanmar’s Directorate of Investment<br />

and Company Administration.<br />

Despite the investment shortfall from the<br />

U.S. and Europe, strong capital inflows from<br />

Japan, China, South Korea and Singapore<br />

helped make Myanmar one of the strongest<br />

performing economies in Southeast Asia,<br />

notching up gross domestic product of 6.4<br />

percent last year and an expected 6.8 percent<br />

in the current financial year.<br />

After Myanmar confirmed that new laws allowing<br />

foreigners to invest up to 35 percent<br />

in local companies would come into effect on<br />

August 1, there is an expectation that more<br />

foreign investment will follow.<br />

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LAND WINDFALL<br />

TAX APPROVED<br />

FOR PROPERTIES<br />

NEAR TO UPCOMING<br />

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PROJECTS<br />

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In order to help to pay for the<br />

large amount of investment required<br />

for infrastructure projects,<br />

the cabinet has decided to pass<br />

a draft bill regarding the land<br />

windfall tax. The aim is to capture<br />

some of the inflated property<br />

price movements that occur<br />

when new government infrastructure<br />

projects are announced and<br />

are under construction.<br />

Very large land price increases<br />

were evident when the original<br />

sky train and MRT projects were<br />

constructed, with condo developers<br />

and speculators enjoying<br />

swift profits on parcels of land before<br />

even beginning construction<br />

of condominiums and the like.<br />

Shop houses along BTS routes<br />

also rose in price. Some might<br />

say that this is fair compensation<br />

for the years of disturbance that<br />

occurs during the construction<br />

phase, however the government<br />

is looking to balance the budgets<br />

on some of the government infrastructure<br />

projects and at the<br />

same time create fairness.<br />

million baht and will be charged<br />

every time transfer takes place<br />

during the construction period of<br />

the relevant piece of infrastructure.<br />

Once the construction is<br />

complete there will only be one<br />

final tax levy, and the land windfall<br />

tax will not affect any property<br />

transfer thereafter.<br />

For high-speed trains, double-track<br />

routes and expressways,<br />

the tax is expected to<br />

encompass properties that are<br />

within a 5 km radius of station or<br />

an on-off ramp.<br />

The exact distance to an infrastructure<br />

project is expected<br />

to be announced by a committee<br />

set up under the permanent secretary<br />

of the Finanace Ministry.<br />

It is clear that some rail projects<br />

have stations that are much<br />

closer together than others. For<br />

example, high speed trains will<br />

likely only have a few stations<br />

over a one hundred kilometer<br />

stretch, whilst a new MRT line will<br />

typically have stations every 1.5<br />

km, or at an even lesser distance<br />

from each other.<br />

one stop service<br />

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Infrastructure projects include<br />

airports, ports and high-speed<br />

railways, as well as dual track<br />

train projects and mass transit<br />

systems. With a number of new<br />

projects taking shape across<br />

Bangkok and also along the eastern<br />

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scope for collections to bolster<br />

the governments coffers to help<br />

offset the costs of the investment<br />

in those projects.<br />

The tax will be levied for every<br />

land or condo transfer over 50<br />

In addition, expressways in<br />

the city often have exits every one<br />

or two kilometers compared to<br />

expressways that serve the suburbs<br />

or other provinces that may<br />

see exits and entrances spread<br />

over much larger distances.<br />

Land price valuations from the<br />

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BUSINESS SUPPLEMENT<br />

TRUE DIGITAL PARK . .<br />

THAILAND’S FIRST GLOBAL<br />

DESTINATION FOR A FULLY<br />

DIGITAL LIFESTYLE<br />

Many throughout the region heard of True Digital<br />

Park after True Group officially announced the development<br />

of this mega-project, the largest digital<br />

innovation hub in Southeast Asia. The project is now<br />

80% complete, and many global partners, including<br />

the world’s largest tech companies, entrepreneurs<br />

and startups will make use of this pioneering digital<br />

hub to establish their offices and digital innovation<br />

spaces. For example, Google recently announced<br />

they will be setting up the “Academy Bangkok – A<br />

Google Space” at True Digital Park which is set to<br />

open later this year.<br />

An increasing number of people need a suitable<br />

space that meets their demanding lifestyles in the<br />

digital era, both in terms of work and daily life. Mr.<br />

Thanasorn Jaidee, President of True Digital Park,<br />

said “True Digital Park is located in an easily accessible<br />

location at Sukhumvit 101, adjacent to Punnawithi<br />

BTS station. The park will become the largest<br />

digital innovation hub in Southeast Asia and a global<br />

destination for digital lifestyles. It stands out with<br />

three key elements: Technology, People and Space,<br />

which lie at the heart of creating an entire ecosystem<br />

of start-ups to drive innovation and creativity in<br />

Thailand and Southeast Asia. Our core concept is to<br />

provide connectivity to the ecosystem and a space<br />

that fully supports the lifestyles of people in digital<br />

era. With construction now over 80% complete, we<br />

can confirm our readiness for an opening in November<br />

20<strong>18</strong>.”<br />

Here’s a sneak peek of the highlights of True Digital<br />

Park, where the concept of “Digital Lifestyle-Connecting<br />

Possibilities” will soon come to life.<br />

True Digital Park aims to build an all-in-one ecosystem<br />

and community which includes three elements<br />

to fulfill the digital lifestyles needs and ability<br />

to live smart. The first element is Technology: This<br />

project designed and installed an advanced telecommunications<br />

system with the best high-speed internet<br />

in the country that can be connected from all areas<br />

in the park. Smart IoT Solutions are available to preview<br />

and assign work via smartphones supporting<br />

real mobility in terms of work and daily life together<br />

with Smart Parking which shows vacant spots and<br />

parking availability/capacity through an application;<br />

Smart Lighting which monitors energy consumption<br />

providing improved efficiency; and a Smart Meeting<br />

Room that allows you to easily book rooms in advance.<br />

In addition, robots are used to provide additional<br />

conveniences such as an internal delivery<br />

service.<br />

The second element is People: True Digital Park<br />

fulfills digital lifestyles in every dimension for those<br />

who use the park for work, from start-ups, entrepreneurs,<br />

investors, academics, incubators, and state<br />

agencies. Everyone can connect with each other.<br />

Collaboration Areas are available to support digital<br />

innovations and to exchange ideas. Everyone can<br />

take part by supporting and inspiring one another<br />

when they visit True Digital Park.<br />

The last element is Space: True Digital Park understands<br />

both the nature and the needs of start-ups<br />

and the significance of collaboration. The Park was<br />

therefore designed as an open space that offers connections<br />

for people to meet up and exchange ideas.<br />

Every zone and level has a Collaboration Area which<br />

serve as co-working spaces, such as meeting and<br />

leisure rooms, and spaces to organize events and<br />

workshops.<br />

True Digital Park is a fully-equipped, state-of-theart<br />

facility that perfectly supports all kinds of work and<br />

lifestyles in the digital era. The zones in True Digital<br />

Park include:<br />

The Campus Lobby. Located on level 6, this hospitality<br />

community zone is served by a central counter<br />

that provides information and assistance, and<br />

overlooks the spiral staircase which links to level 5<br />

and level 7.<br />

The Collaboration Area. This open space offers<br />

a cozy atmosphere where the public can linger before<br />

entering the private offices. People can work on<br />

their laptops or even have informal meetings. Wi-Fi<br />

is available, and the area by the stairwell can be converted<br />

into a space for Town Halls, with a capacity of<br />

70-80 people.<br />

The Pantry Area. This central zone is a place for<br />

recreational activities to take a break or just chill out<br />

with coffee machines in every pantry area and even<br />

baristas on some levels to get you your caffeine fix.<br />

The Private Meeting room. Perfect for official<br />

meetings and to hash out ideas, the rooms can easily<br />

be booked via the application.<br />

The Campus Space. This unique space serves<br />

as an extension to start-ups providing the necessary<br />

support as they grow and eventually require their own<br />

private office instead of a co-working space, while<br />

still being able to use all of the central area facilities.<br />

The two-level Auditorium can facilitate large<br />

events and gatherings offering 500-seat capacity<br />

along with an unbeatable lighting and audio-visual<br />

system.<br />

Hillside Town/24-Hour Street. This zone offers<br />

popular shops, restaurants and a full array of services.<br />

There are also 24-hour shops providing convenience<br />

to customers around the clock.<br />

True Digital Park will satisfy everyday digital lifestyles<br />

by providing an entirely new experience in late<br />

20<strong>18</strong>. Follow news and updates on activities and<br />

networking event for start-ups and entrepreneurs at<br />

www.facebook.com/TrueDigitalPark/<br />

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M: 084 677 4360 E: Hightowerpattaya@gmail.com<br />

Email: ben.hightowerltd@gmail.com<br />

www.Thailand-Business-Supplement.com

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