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September 2018 Digital Issue

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FOOD FILE<br />

TASTE OF HOME Vancouver’s Nuba boasts<br />

authentic Middle-Eastern favourites<br />

ingredients. There are more vegan options<br />

for diners who eat out at Middle-Eastern<br />

restaurants; while the few meat options on<br />

offer are generally spit-roasted or grilled. At<br />

Nuba, the organic produce used is sourced<br />

as locally as possible,<br />

food is made fresh to<br />

order and the meats<br />

are all hormone-free<br />

and halal.<br />

Michael Mann,<br />

Nuba’s head of PR and<br />

Marketing, believes the<br />

healthfulness and fresh,<br />

abundant flavours of<br />

Middle-Eastern cuisine<br />

is what makes it popular.<br />

“In addition to having<br />

a large, vibrant Middle-<br />

Eastern community in<br />

Vancouver, the people<br />

that live here lead very<br />

active and healthy lifestyles,” he explains.<br />

“Healthy eating is in the DNA of Middle-<br />

Eastern cuisine — many of our most popular<br />

dishes are vegan, vegetarian or gluten<br />

free — so regardless of age, taste, lifestyle,<br />

or dietary considerations, guests will always<br />

find something delicious to eat at Nuba.”<br />

With fresh offerings such as traditional<br />

REVISION: 0 DATE: AUGUST 8, <strong>2018</strong><br />

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Brand Culture Marketing & Promotions<br />

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fattoush (chunky vegetable salad with<br />

chickpeas and pita, $13), chicken tawook<br />

(grilled chicken with traditional garlic<br />

sauce, $16.50) and malfouf (Lebanese<br />

cabbage rolls with minced lamb, $15.50),<br />

Nuba maintains a massive following of<br />

Vancouverites who not only care about<br />

their health, but about where the food on<br />

their plates came from. “There’s an abundance<br />

of great farms nearby, so it’s never<br />

a problem getting local ingredients to prepare<br />

our dishes,” Mann explains.<br />

Even with its modern outlook on<br />

Lebanese food, Nuba still treasures its<br />

roots and the story its food tells. “The<br />

recipes on our menu come from the<br />

grandmother of our founder and date<br />

back to the 1800s,” Mann explains. “Over<br />

time, these recipes have travelled and<br />

changed to become a beautiful mix of<br />

traditional and contemporary cuisine.<br />

The spirit of tradition runs deep at Nuba<br />

— but not at the expense of our desire to<br />

provide guests with new and exciting dining<br />

experiences.” FH<br />

More than NACHOS.<br />

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