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PTY BU SUP September18

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<strong>BU</strong>SINESS <strong>SUP</strong>PLEMENT<br />

SEVEN STEPS TO STARTING<br />

AN ONLINE <strong>BU</strong>SINESS<br />

Step 7 - SEO Part 3, Content:<br />

Outreach & Relationship Building<br />

Over the last 2 months we have<br />

discussed the 3 steps to SEO success<br />

and this month we come to<br />

part 3 - outreach & relationship<br />

building.<br />

Just like a bricks and mortar<br />

business needs referrals and recommendations<br />

so does an online<br />

business. You need to make sure<br />

that your customers can say as<br />

many good things about you in as<br />

many places as possible. Of course<br />

this can backfire if you get negative<br />

feedback so also be sure to keep<br />

an eye on your online reputation.<br />

You can do this by listing your<br />

business in as many local and industry<br />

related directories as possible<br />

such as yelp.com, whitepages.com<br />

and any other directories<br />

which are particularly relevant to<br />

your industry.<br />

You can also list your business<br />

in the directory section of the Thailand<br />

Business Supplement and get<br />

exposure to all of their readers both<br />

in print and online.<br />

An important factor of outreach<br />

& relationship building is links, in<br />

this article we will show you how<br />

to find relevant content online and<br />

reach out to them for a link.<br />

For example, if you have written<br />

an article on your real estate website<br />

about home maintenance you<br />

can search on Google<br />

High Tower Co., Ltd. Tel: 038 411 009<br />

For all your advertising enquiries - Tel: 0846 77 43 60

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