PTY BU SUP September18

BUSINESS SUPPLEMENT
เดอะ วอคเกอร - ผูเชี่ยวชาญปญหาเทา
Podiatry The Walker Podologie
For all your foot disorders
Mobile: 08-7133-1280
www.podiatry-thailand.com
SOCIAL COMMERCE
DRIVING E-COMMERCE
MARKET TO NEW HIGHS
Foot disorders
Ankle
Knee
Hip
Back
Neck pain
รักษาเทา, เขา, สะโพก, หลัง, คอ
Orthotics - Arch Support -
Also for diabetic, rheumatoid and
for chidren. The Walker orthotics
can be worn in all shoes.
The Walker Podologie Co.,Ltd.
131/47 Soi Chaiyapruk, Jomtien Pattaya
Mobile: 08-7133-1280
info@podiatry-thailand.com
www.podiatry-thailand.com
Email: Ben.HighTowerLtd@gmail.com
According to the most recent
report by the Electronic Transactions
Development Agency
(ETDA), the market value of business-to-consumer
(B2C) e-commerce
in Thailand stood at 778.3
billion baht in 2017, the highest in
Southeast Asia, and is expected to
rise by around 8.5 percent to more
than three trillion baht this year.
The top three sectors with the
highest value during 2017 were
wholesale/retail trade, accommodation,
and manufacturing. The
wholesale/retail trade was worth
more than twice that of manufacturing
in 2017.
Breaking the figures down further,
the value of business-to-business
(B2B) e-commerce stood at
1.6 trillion baht in 2017 and business-to-government
(B2G) was
worth 324.7 billion baht. This
means that B2C e-commerce accounted
for 29 percent of e-commerce
value.
In an effort to capitalize on
the e-commerce ecosystem, the
ETDA is engaged in developing
two major projects designed to
help local operators upgrade into
the global marketplace.
The ETDA approached the AliBaba
Group earlier this year to
help local e-commerce operators
access the Tmall platform. Tmall
claims it is the world’s largest
e-commerce platform.
In the first phase of their joint
operations, the ETDA is hoping
to promote 15 Thai e-commerce
brands into the top 100 in the
market. As well, the ETDA wants
to promote a number of five-year
small to medium enterprises
(SMEs) onto the Tmall platform by
the end of the year.
At this stage, the most popular
Thai categories for Chinese customers
on Tmall are agriculture,
cosmetics, healthcare and spa
products.
Internally, the ETDA signed a
memorandum of understanding
with Srinakarinwirot University
whereby the pair will establish
an e-commerce park to support
e-transaction activities. The park
will play a key role in promoting
the e-commerce ecosystem as
well as providing support for entrepreneurs,
SMEs, manufacturers
and service providers.
The e-commerce park will be
a training centre for e-commerce
knowledge exchange and holding
workshops for students, entrepreneurs
and SMEs. The directorship
of the ETDA has been quoted as
saying they aim for the e-commerce
park to help 10,000 people
create 1,000 SMEs within five
years.
The ETDA has previously
signed a memorandum of understanding
with the Dongguan China
Council for the Promotion of International
Trade. As the ETDA admits,
promoting Thai e-commerce
globally, especially into China, the
United States and Europe is challenging.
In 2018, e-commerce is expected
to trend towards a big data
approach in relation to personalization
for shoppers, social commerce,
blockchain and artificial
intelligence.
High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60