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Waikato Business News August/September 2018

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

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40 WAIKATO BUSINESS NEWS <strong>August</strong>/<strong>September</strong> <strong>2018</strong><br />

for the kids<br />

he early bird<br />

, and in the<br />

irect Group<br />

ilton Half<br />

ds that regisril<br />

will receive<br />

is year’s event.<br />

me to start<br />

which is held<br />

akes place<br />

er. The event<br />

A true model of care<br />

As the sun rises on another morning,<br />

the team at True Colours Children’s<br />

Health Trust are preparing for a busy<br />

day.<br />

Every day can look different,<br />

depending on<br />

the need of the families.<br />

This may see the team supporting<br />

grieving parents, visiting<br />

families in the New Born<br />

Intensive Care Unit (NICU),<br />

attending a medical appointment<br />

with a family, or doing<br />

play therapy with a child.<br />

It’s challenging but important<br />

work. The team is small,<br />

there is only five of them,<br />

but the effect of their work is<br />

far-reaching.<br />

True Colours Children’s<br />

Health Trust:<br />

True Colours was established<br />

in 2004, by CEO Cynthia Ward<br />

with a vision of supporting<br />

children with a serious health<br />

condition and their families.<br />

Earlier this year Cynthia<br />

received the Queens Medal<br />

Award for her work with sick<br />

children.<br />

Over the past 14 years True<br />

Colours has supported nearly<br />

1800 <strong>Waikato</strong> families.<br />

There is often the misconception<br />

that they only support<br />

children with cancer, but this<br />

isn’t the case.<br />

They see children with a<br />

wide range of serious health<br />

conditions, such as genetic<br />

diseases, cardiac conditions,<br />

cystic fibrosis through to prem<br />

babies with complications at<br />

birth, such as severe cerebral<br />

palsy.<br />

Support can start from a<br />

woman’s 20-week scan when<br />

a health issue is identified with<br />

baby, or until a young person<br />

reaches the age of 18.<br />

The team also offer support<br />

to families that have had a<br />

child die due to their health<br />

condition.<br />

“I often have parents that<br />

have had a child pass away,<br />

tell me they don’t know how<br />

they are going to survive their<br />

grief”, says Cynthia Ward,<br />

CEO/Nurse Specialist.<br />

offers something for everyone, from<br />

the Half Marathon, shorter 10km<br />

and 5km options which you can run<br />

or walk and do as an individual or<br />

as part of a team, along with a Kids<br />

Commando Challenge. There are a<br />

range of training programs available<br />

on the Direct Group Uniforms<br />

Hamilton Half Marathon website to<br />

help participants prepare for the<br />

The True Colours team at their annual fundraiser The Kerr & Ladbrook True Colours Long Lunch<br />

“As a parent, I don’t know<br />

how they get through it either,<br />

it’s not the natural way of<br />

things, and children should<br />

outlive their parents.<br />

However, in all the time<br />

I have been doing this work<br />

I know that parents do survive.<br />

With the right support,<br />

time, strategies and immense<br />

courage parents find a way of<br />

living with their grief.”<br />

Support for the whole<br />

family:<br />

True Colours has a holistic<br />

approach to their model<br />

of care. They know that the<br />

impact of a serious health condition<br />

is far –reaching, it is not<br />

just the child who is sick that is<br />

affected but also their parents,<br />

siblings, their extended family<br />

and community.<br />

Their support is designed to<br />

wrap around the whole family<br />

and be flexible to meet the different<br />

needs that each family<br />

may have.<br />

True Colours provides support<br />

in a number of ways,<br />

there is counselling for parents<br />

and children, support at<br />

medical appointments, visits<br />

to the home and hospital, end<br />

of life nursing care, and visits<br />

to schools and community<br />

groups.<br />

A Shadow Health Care<br />

system:<br />

Advances in medical knowledge<br />

and technology have<br />

meant that children are surviving<br />

conditions that in the past<br />

they may not have.<br />

It has also meant that families<br />

are now providing “hospital<br />

care” in the home. This<br />

places a huge demand and<br />

level of responsibility on parents,<br />

as they become full-time<br />

carers for their child, constantly<br />

having to monitor, medicate<br />

and care for their child, all the<br />

while keeping the rest of the<br />

family functioning.<br />

or choice of distance.<br />

This year the event will be<br />

supporting True Colours Children’s<br />

Health Trust. True Colours is a<br />

<strong>Waikato</strong> charity that supports<br />

seriously ill children and their<br />

families through counselling, childbased<br />

therapies, education and<br />

nursing.<br />

True Colours CEO and Nurse<br />

Specialist Cynthia Ward is excited<br />

to be aligned to such an iconic<br />

Hamilton event. “It is a great<br />

family event, and we are looking<br />

forward to being involved in the<br />

day. The kids we support face so<br />

many incredibly hard challenges<br />

every day with such bravery<br />

and determination. This event<br />

will also challenge many and<br />

we would love entrants to set<br />

themselves a challenge to RUN<br />

FOR THE KIDS and help raise<br />

funds for True Colours.”<br />

A Give A Little Page has been<br />

International authors,<br />

Shuster and colleagues report<br />

parents are now providing a<br />

shadow health care system.<br />

Cynthia says, “This places<br />

enormous pressure on them.<br />

Parents often have to ‘fight’ to<br />

get respite and the extra help<br />

and resources that they desperately<br />

need. It shouldn’t have<br />

to be this hard for them. Part<br />

of our service is that we visit<br />

families in their own homes if<br />

needed, as we understand the<br />

difficulties they face at times<br />

just leaving the house.<br />

We know that families<br />

appreciate being able to talk to<br />

someone about their situation,<br />

and the daily challenges they<br />

face.<br />

Most people wouldn’t have<br />

any idea how hard families<br />

work to give their child the<br />

best possible care in what can<br />

often be a shortened life”.<br />

Growth in demand:<br />

The demand for True Colours<br />

services continues to grow.<br />

It is now common for the team<br />

to be supporting around 200<br />

families at any one time,<br />

whereas just a few years ago<br />

that number would have been<br />

around 160.<br />

This increase in demand<br />

has seen the team take on<br />

counselling contractors to help<br />

manage the workload, and<br />

they are currently recruiting<br />

for a sixth member to join their<br />

team permanently.<br />

“We have always been a<br />

service that can respond quickly<br />

to referrals without a waiting<br />

list.<br />

When families reach out to<br />

us they are often in crisis, dealing<br />

with some really complex<br />

issues, so it’s important that<br />

we can connect with them in a<br />

timely way,” says Cynthia.<br />

Growth of the service<br />

brings its own challenges for<br />

True Colours.<br />

As a free service that is<br />

100% community funded,<br />

growing the service means the<br />

funds required to operate the<br />

service will also increase.<br />

“We are incredibly lucky to<br />

have a wide group of supporters<br />

from community funders,<br />

businesses, and individuals<br />

that see the value in our work<br />

and have chosen to support<br />

set up so entrants can fundraise for<br />

True Colours as part of the event.<br />

amazing holiday for 2 to Australia’s<br />

Sunshine Coast valued at $4000.<br />

True Colours is 100% community<br />

funded and needs to raise around<br />

$450,000 a year to run its service.<br />

To register for the event visit<br />

www.hamiltonhalfmarathon.org.nz.<br />

Colours at www.truecolours.org.nz<br />

Proudly supported by<br />

<strong>Waikato</strong> <strong>Business</strong> <strong>News</strong><br />

and INSPO-Fitness Journal<br />

us” says Cynthia, “and without<br />

them we wouldn’t be in a<br />

position to expand to meet the<br />

extra demand”.<br />

Prudent financial management<br />

is high on the agenda for<br />

Cynthia and the True Colours<br />

Board, who can still remember<br />

the days when the organisation<br />

first started around a table with<br />

an uncertainty of how costs<br />

would be covered.<br />

“While there were some<br />

financially scary moments<br />

at the beginning, we have an<br />

amazingly generous community<br />

here in the <strong>Waikato</strong> who<br />

have been the ‘wind beneath<br />

our wings’ and we simply<br />

couldn’t do this important<br />

work without them”.<br />

For more information on<br />

the work that True Colours<br />

does or to donate to their service<br />

visit<br />

www.truecolours.org.nz

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