Waikato Business News August/September 2018
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
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40 WAIKATO BUSINESS NEWS <strong>August</strong>/<strong>September</strong> <strong>2018</strong><br />
for the kids<br />
he early bird<br />
, and in the<br />
irect Group<br />
ilton Half<br />
ds that regisril<br />
will receive<br />
is year’s event.<br />
me to start<br />
which is held<br />
akes place<br />
er. The event<br />
A true model of care<br />
As the sun rises on another morning,<br />
the team at True Colours Children’s<br />
Health Trust are preparing for a busy<br />
day.<br />
Every day can look different,<br />
depending on<br />
the need of the families.<br />
This may see the team supporting<br />
grieving parents, visiting<br />
families in the New Born<br />
Intensive Care Unit (NICU),<br />
attending a medical appointment<br />
with a family, or doing<br />
play therapy with a child.<br />
It’s challenging but important<br />
work. The team is small,<br />
there is only five of them,<br />
but the effect of their work is<br />
far-reaching.<br />
True Colours Children’s<br />
Health Trust:<br />
True Colours was established<br />
in 2004, by CEO Cynthia Ward<br />
with a vision of supporting<br />
children with a serious health<br />
condition and their families.<br />
Earlier this year Cynthia<br />
received the Queens Medal<br />
Award for her work with sick<br />
children.<br />
Over the past 14 years True<br />
Colours has supported nearly<br />
1800 <strong>Waikato</strong> families.<br />
There is often the misconception<br />
that they only support<br />
children with cancer, but this<br />
isn’t the case.<br />
They see children with a<br />
wide range of serious health<br />
conditions, such as genetic<br />
diseases, cardiac conditions,<br />
cystic fibrosis through to prem<br />
babies with complications at<br />
birth, such as severe cerebral<br />
palsy.<br />
Support can start from a<br />
woman’s 20-week scan when<br />
a health issue is identified with<br />
baby, or until a young person<br />
reaches the age of 18.<br />
The team also offer support<br />
to families that have had a<br />
child die due to their health<br />
condition.<br />
“I often have parents that<br />
have had a child pass away,<br />
tell me they don’t know how<br />
they are going to survive their<br />
grief”, says Cynthia Ward,<br />
CEO/Nurse Specialist.<br />
offers something for everyone, from<br />
the Half Marathon, shorter 10km<br />
and 5km options which you can run<br />
or walk and do as an individual or<br />
as part of a team, along with a Kids<br />
Commando Challenge. There are a<br />
range of training programs available<br />
on the Direct Group Uniforms<br />
Hamilton Half Marathon website to<br />
help participants prepare for the<br />
The True Colours team at their annual fundraiser The Kerr & Ladbrook True Colours Long Lunch<br />
“As a parent, I don’t know<br />
how they get through it either,<br />
it’s not the natural way of<br />
things, and children should<br />
outlive their parents.<br />
However, in all the time<br />
I have been doing this work<br />
I know that parents do survive.<br />
With the right support,<br />
time, strategies and immense<br />
courage parents find a way of<br />
living with their grief.”<br />
Support for the whole<br />
family:<br />
True Colours has a holistic<br />
approach to their model<br />
of care. They know that the<br />
impact of a serious health condition<br />
is far –reaching, it is not<br />
just the child who is sick that is<br />
affected but also their parents,<br />
siblings, their extended family<br />
and community.<br />
Their support is designed to<br />
wrap around the whole family<br />
and be flexible to meet the different<br />
needs that each family<br />
may have.<br />
True Colours provides support<br />
in a number of ways,<br />
there is counselling for parents<br />
and children, support at<br />
medical appointments, visits<br />
to the home and hospital, end<br />
of life nursing care, and visits<br />
to schools and community<br />
groups.<br />
A Shadow Health Care<br />
system:<br />
Advances in medical knowledge<br />
and technology have<br />
meant that children are surviving<br />
conditions that in the past<br />
they may not have.<br />
It has also meant that families<br />
are now providing “hospital<br />
care” in the home. This<br />
places a huge demand and<br />
level of responsibility on parents,<br />
as they become full-time<br />
carers for their child, constantly<br />
having to monitor, medicate<br />
and care for their child, all the<br />
while keeping the rest of the<br />
family functioning.<br />
or choice of distance.<br />
This year the event will be<br />
supporting True Colours Children’s<br />
Health Trust. True Colours is a<br />
<strong>Waikato</strong> charity that supports<br />
seriously ill children and their<br />
families through counselling, childbased<br />
therapies, education and<br />
nursing.<br />
True Colours CEO and Nurse<br />
Specialist Cynthia Ward is excited<br />
to be aligned to such an iconic<br />
Hamilton event. “It is a great<br />
family event, and we are looking<br />
forward to being involved in the<br />
day. The kids we support face so<br />
many incredibly hard challenges<br />
every day with such bravery<br />
and determination. This event<br />
will also challenge many and<br />
we would love entrants to set<br />
themselves a challenge to RUN<br />
FOR THE KIDS and help raise<br />
funds for True Colours.”<br />
A Give A Little Page has been<br />
International authors,<br />
Shuster and colleagues report<br />
parents are now providing a<br />
shadow health care system.<br />
Cynthia says, “This places<br />
enormous pressure on them.<br />
Parents often have to ‘fight’ to<br />
get respite and the extra help<br />
and resources that they desperately<br />
need. It shouldn’t have<br />
to be this hard for them. Part<br />
of our service is that we visit<br />
families in their own homes if<br />
needed, as we understand the<br />
difficulties they face at times<br />
just leaving the house.<br />
We know that families<br />
appreciate being able to talk to<br />
someone about their situation,<br />
and the daily challenges they<br />
face.<br />
Most people wouldn’t have<br />
any idea how hard families<br />
work to give their child the<br />
best possible care in what can<br />
often be a shortened life”.<br />
Growth in demand:<br />
The demand for True Colours<br />
services continues to grow.<br />
It is now common for the team<br />
to be supporting around 200<br />
families at any one time,<br />
whereas just a few years ago<br />
that number would have been<br />
around 160.<br />
This increase in demand<br />
has seen the team take on<br />
counselling contractors to help<br />
manage the workload, and<br />
they are currently recruiting<br />
for a sixth member to join their<br />
team permanently.<br />
“We have always been a<br />
service that can respond quickly<br />
to referrals without a waiting<br />
list.<br />
When families reach out to<br />
us they are often in crisis, dealing<br />
with some really complex<br />
issues, so it’s important that<br />
we can connect with them in a<br />
timely way,” says Cynthia.<br />
Growth of the service<br />
brings its own challenges for<br />
True Colours.<br />
As a free service that is<br />
100% community funded,<br />
growing the service means the<br />
funds required to operate the<br />
service will also increase.<br />
“We are incredibly lucky to<br />
have a wide group of supporters<br />
from community funders,<br />
businesses, and individuals<br />
that see the value in our work<br />
and have chosen to support<br />
set up so entrants can fundraise for<br />
True Colours as part of the event.<br />
amazing holiday for 2 to Australia’s<br />
Sunshine Coast valued at $4000.<br />
True Colours is 100% community<br />
funded and needs to raise around<br />
$450,000 a year to run its service.<br />
To register for the event visit<br />
www.hamiltonhalfmarathon.org.nz.<br />
Colours at www.truecolours.org.nz<br />
Proudly supported by<br />
<strong>Waikato</strong> <strong>Business</strong> <strong>News</strong><br />
and INSPO-Fitness Journal<br />
us” says Cynthia, “and without<br />
them we wouldn’t be in a<br />
position to expand to meet the<br />
extra demand”.<br />
Prudent financial management<br />
is high on the agenda for<br />
Cynthia and the True Colours<br />
Board, who can still remember<br />
the days when the organisation<br />
first started around a table with<br />
an uncertainty of how costs<br />
would be covered.<br />
“While there were some<br />
financially scary moments<br />
at the beginning, we have an<br />
amazingly generous community<br />
here in the <strong>Waikato</strong> who<br />
have been the ‘wind beneath<br />
our wings’ and we simply<br />
couldn’t do this important<br />
work without them”.<br />
For more information on<br />
the work that True Colours<br />
does or to donate to their service<br />
visit<br />
www.truecolours.org.nz