Radical Vertical

MARCELL VON BERLIN
Fashion
Words by Lindy Siu
We can be heroes
just for one day
MARCELL VON BERLIN:
Street Couture,
With a Berlin Edge
True to its Berlin DNA, MARCELL VON BERLIN embodies progressive diversity and urban
glamour in its distinctive street couture. The label’s interpretation of edgy urban styles using
the finest quality Italian fabrics offers a delightful integration between casual streetwear
and exclusive luxury.
The merging of the two contrasting worlds is further underscored with the
inspired placement of an in-store Späti—a signature Berlin late-night convenience store—
in the brand’s flagship store on Friedrichstrasse in Berlin, which offers guests an
assortment of typical German candies and sweet treats. That’s one cool way of putting the
street in haute couture.
As a designer, MARCELL VON BERLIN is as versatile as he is creative. His
creations have been worn to grace many a red carpet, standing out with his signature
geometric cuts and innovative materials. As the brand continues to pave the way towards
fashion that’s more inclusive and accessible, MARCELL VON BERLIN prepares to open its
first international store on Melrose Avenue, Los Angeles, before the end of the year—a
fittingly funky, trend-setting neighbourhood for the street couture label’s first US store. A
natural progression in the brand’s evolution since its inception in 2011, the label’s high-end
street style is an ideal fit with the laidback, trendy LA vibe.
Its iconic Berlin Boy and Berlin Girl series—a tribute to Berlin’s urban
charm—features a provocative combination of street style imagery and old
German typography. In conjunction with its LA store opening, this quintessential
line of ready-to-wear sweaters and t-shirts will be adapted and launched as
LA Boy and LA Girl, with distinctive design elements symbolizing the close connections
shared by the two sister cities. Swimwear and sliders will also be included in the LA edition
for those warm summer days.
Further preserving its authentic Berlin heritage and staying true to its brand
identity, the LA store will also have an in-store Späti for non-Berliners to get a taste of the
city’s unique street culture.
Let’s applaud the fall of the couture wall.
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WE CAN BE HEROES JUST FOR ONE DAY