Direct marketing from producers to consumers: Economic ... - Favv

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The basic model : theory � Every business analysis should be based on � Economic analysis: tells you whether something is worth doing or which alternative is most worth doing � Cash-flow analysis: tells you how much cash is involved, when and whether cash obligations are likely to be met � Risk analysis: tells you how vulnerable the business becomes (after the decision) to unexpected values for key parameters such as prices and production � The empirical comparison of income on farms with and without direct marketing might not tell you a lot � Attribution problem Economic analysis � Farms in your sample with direct marketing are success stories, failures exist as well 12
The basic model : theory Income: The choice between marketing channels 13
Page 1 and 2: Direct marketing from producers to
Page 3 and 4: Background ILVO � ILVO conducts m
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Page 7 and 8: Introduction Direct marketing from
Page 9 and 10: Introduction Observations � A lot
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