Direct marketing from producers to consumers: Economic ... - Favv

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Benefits and costs in direct marketing � In direct marketing channels � Higher prices are received for sold products only � While specific marketing costs are incurred for all products supplied to the market � Implies a cost to the farmer Unsold product � Consequence of the perishable nature of most products supplied to short supply chains (vegetables, fresh fruit, dairy products, meat products) 24
Benefits and costs in direct marketing � Are costs incurred when changing from one channel to another (Verhaegen and Van Huylenbroeck) � Distinguish between Transaction costs � TC related to the selling activity � TC related to the acquisition of the necessary skills 25
Page 1 and 2: Direct marketing from producers to
Page 3 and 4: Background ILVO � ILVO conducts m
Page 5 and 6: Background 5
Page 7 and 8: Introduction Direct marketing from
Page 9 and 10: Introduction Observations � A lot
Page 11 and 12: The basic model : theory 11
Page 13 and 14: The basic model : theory Income: Th
Page 15 and 16: The basic model: theory Income: The
Page 17 and 18: Benefits and costs in direct market
Page 23: Benefits and costs in direct market

Direct marketing from producers to consumers: Economic ... - Favv

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