Direct marketing from producers to consumers: Economic ... - Favv

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Introduction 6
Introduction Direct marketing from economic, social and ecological point of view • When direct marketing started to become a topic among people concerned with all things agricultural and rural, the focus was on its potential to provide income to – mostly – small-scale farmers – Alternative to conventional market – Increase margin over costs – Circumvent market power of retailers and traders • Since late 90s, attention shifted on what direct marketing could accomplish in terms of socioecological sustainability 7
Page 1 and 2: Direct marketing from producers to
Page 3 and 4: Background ILVO � ILVO conducts m
Page 5: Background 5
Page 9 and 10: Introduction Observations � A lot
Page 11 and 12: The basic model : theory 11
Page 13 and 14: The basic model : theory Income: Th
Page 15 and 16: The basic model: theory Income: The
Page 17 and 18: Benefits and costs in direct market

Direct marketing from producers to consumers: Economic ... - Favv

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