Direct marketing from producers to consumers: Economic ... - Favv

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Benefits and costs in direct marketing � Examples � Promotion � Market entry fees � Farm shop � Market stand � Transport � Sanitary requirements � Packaging equipment � Farm shop personnel � Storage Fixed nature of many specific marketing costs � Processing equipment 22
Benefits and costs in direct marketing Fixed nature of many specific marketing costs � Fixed nature counters one of the advantages of direct marketing, the ability to enter the market at a small scale � A certain minimum scale is still needed in order for certain direct marketing channels to be profitable � Certain direct marketing channels require significant investments, such that certain volumes might just be too small “With all these regulations and things you must install before you are even allowed (and then I’m not talking yet about the equipment itself) to sell your own dairy products, you cannot start small” (Farmer x from Y) 23
Page 1 and 2: Direct marketing from producers to
Page 3 and 4: Background ILVO � ILVO conducts m
Page 5 and 6: Background 5
Page 7 and 8: Introduction Direct marketing from
Page 9 and 10: Introduction Observations � A lot
Page 11 and 12: The basic model : theory 11
Page 13 and 14: The basic model : theory Income: Th
Page 15 and 16: The basic model: theory Income: The
Page 17 and 18: Benefits and costs in direct market
Page 21: Benefits and costs in direct market

Direct marketing from producers to consumers: Economic ... - Favv

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