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18 | Westender www.westendermagazine.com Magazine Promotion What’s in BETTY’S Wardrobe? Eyewear brand IOLLA are putting all eyes on you. With the launch of their new Eyewear Wardrobe campaign, the brand is putting the spotlight on the IOLLA community to share what inspires their eyewear choices each day. Whether it’s for different sides of your personality, different seasons or purely for comfort, there’s no perfect rhyme or reason to which frames you should wear each day. IOLLA believes your choice of frames should be just as unique as you are. Choosing which pair of glasses to wear each day is a statement of style, which is why IOLLA are continuing to make the process as fun and as easy as possible with their new Eyewear Wardrobe case. And with space for four pairs of glasses, it’s the perfect companion for storing all of your favourite frames, almost like a mini walk in wardrobe for the short and long sighted. To coincide with the launch of the Eyewear Wardrobe, IOLLA are teaming up with Forever Yours Betty, who will be hosting four styling days in their showrooms and inviting you to come along and ‘Be Styled By Betty’. Throughout November, you will have the opportunity to gain some invaluable styling advice from fashion blogger and style editor Sheri Scott, who is known for her eyewear collection and impeccable style. If you are unsure of which frames may suit you, this true Scottish style icon will help you to expand your Eyewear Wardrobe, and you’ll be sure to have fun doing it! If you haven’t heard of IOLLA before, it’s a brand that focuses on bringing fashionable eyewear within the reach of everyone. Gone are the days of having to choose a singular frame to go with every outfit. At IOLLA, the frames are stylish and affordable. Costing a flat rate of £65 no matter which frame you choose (that includes frame cost, prescription lenses, coatings and even lens thinning), shopping for a new pair of glasses has never been easier. With a wide range of unisex styles to choose from, there’s something for everyone at IOLLA. Whether you prefer big, small, bold, tortoiseshell, cat-eye, metal or round frames, you’ll be sure to find something that fits your fancy. Available to purchase online or instore at their Finnieston and Stockbridge showrooms, there’s plenty of choice to create your own personal Eyewear Wardrobe. After all, life’s too short for only one pair!
Westender www.westendermagazine.com Magazine Promotion | 19 BE STYLED BY BETTY Thursday 15th Nov & Thursday 29th Nov, 5-8pm 1313 Argyle Street, Finnieston G3 8TL Thursday 8th Nov & Thursday 22nd Nov, 5-8pm 22 North West Circus Place EH3 6SX
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