eva_magazin_2018_19_rz_WEB_ENG
Komma Magazin 2018/2019
Komma Magazin 2018/2019
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#<strong>eva</strong>moments<br />
Focus on yourself.<br />
CHERISH THE MOMENT.<br />
The allegedly selfish tone of the above lines drowns out<br />
the positive aspect of the statement: in times of hustle<br />
and bustle, thirst for action and chasing "likes" we tend<br />
to forget ourselves and live in the moment.<br />
Certainly, every moment is followed<br />
by the next, so there should<br />
be enough of them for us to enjoy.<br />
However, it is time to focus on being<br />
fully present. Being aware of life. Because<br />
life is as unique as every one<br />
of us.<br />
Listening to the soft rustling of the<br />
leaves in autumn, marvelling at the<br />
dancing dewdrops in the spring sun,<br />
enjoying the humming of the bees in<br />
summer or feeling the snow. Taking a<br />
look behind the scenes of life. Deliberately<br />
making time to do exactly this. And doing it<br />
with all of our senses.<br />
Because time flows relentlessly,<br />
whether we like it or not. What happened<br />
will be forever stored in the<br />
past. Only our memories bear witness<br />
to things that once existed. And this treasure<br />
chest of memories wants to be filled.<br />
With trivial things that often eke out an existence<br />
on the side lines. The ostensible remedy for this<br />
fast-paced life is to use time, our most precious good,<br />
purposefully. Let’s take it back up on the fully-lit stage of<br />
approval. In days gone by, life was led in harmony with<br />
the sun and the moon. At sunrise people went up to the<br />
mountain pasture or into the forests or fields to work.<br />
They went to bed when the sun bade the day farewell.<br />
With the invention of technology, we<br />
took away some of time’s power.<br />
With our smartphones ready, we desperately<br />
try to capture the moment.<br />
But while we're looking for the perfect<br />
selfie, we’ve already lost sight of<br />
the reason why we're staring at the<br />
screen in the first place instead of<br />
just enjoying the moment and simply<br />
leaving the phone on standby without<br />
having a guilty conscience. Of<br />
course, it is now part of our adventures<br />
to capture them on some device<br />
and share them adding #voilässig<br />
with our friends. But even Paracelsus<br />
knew that it is the dose that makes the<br />
poison. This is the reason why, for more<br />
than a decade, we have put a KOMMA behind<br />
everyday life by conviction. From the<br />
Greek κόμμα (comma), which stands for cut or<br />
break. Making a cut to living our lives to the fullest and<br />
not getting lost in the daily routine.<br />
To being aware of time.<br />
To living in the moment.<br />
#<strong>eva</strong>moments<br />
Warmest greetings from Saalbach.<br />
Daniela, Eva and Hans Unterkofler<br />
and the whole <strong>eva</strong>,Team<br />
Saalbach, 1,008 m<br />
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