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www.columbusmessenger.com<br />
<strong>October</strong> 28, <strong>2018</strong> - SOUTHEAST MESSENGER - PAGE 5<br />
Groveport looks to re-brand and market itself<br />
By Rick Palsgrove<br />
<strong>Southeast</strong> Editor<br />
Groveport residents have indicated<br />
what they would like to see in the city’s<br />
downtown and city officials are making<br />
plans to make it happen.<br />
“One thing we hear all the time from<br />
residents is that we need more restaurants<br />
and more businesses,” said Groveport<br />
Finance Director and Assistant<br />
Administrator Jeff Green at a public forum<br />
about business development held on Oct.<br />
23 at The Links at Groveport. “We listened<br />
to you and now we want to put the information<br />
we gathered into tools we can use to<br />
develop branding and market strategies for<br />
the city.”<br />
Branding and marketing strategies<br />
Jay Schlinsog, of Downtown<br />
Professionals Network, presented proposals<br />
to redesign the city’s logos, update the<br />
city seal, and use two shades of green, blue,<br />
and gray as the colors in the city’s marketing<br />
and promotional materials.<br />
He said Groveport’s historic qualities,<br />
its abundance of trees, and the city’s small<br />
town feel are quality of life pluses for<br />
attracting businesses.<br />
“There’s no other Groveport,” said<br />
Schlinsog. “It’s a classic traditional community.”<br />
Green said the city could begin using the<br />
updated branding tools to market the city<br />
by January, if they are approved by<br />
Groveport City Council sometime in the<br />
next two months.<br />
Some items that could be used to market<br />
the city are new decorative street banners,<br />
promotional products that feature the city’s<br />
logos, ads, target marketing and the use of<br />
business and shopping guides as well as<br />
Photo courtesy of<br />
the Circleville<br />
Pumpkin Show, Inc.<br />
Pumpkin<br />
queen<br />
Elise Pickett of<br />
Groveport, who<br />
attends Teays<br />
Valley High<br />
School, was<br />
named <strong>2018</strong><br />
Miss Circleville<br />
Pumpkin Show<br />
at The Circleville<br />
Pumpkin Show<br />
held earlier in<br />
<strong>October</strong>. First<br />
Attendant is<br />
Allyson Withers<br />
of Circleville<br />
High School and<br />
Second<br />
Attendant is<br />
Sydney Reeser<br />
of Logan Elm<br />
High School.<br />
pamphlets.<br />
Part of the marketing strategy, according<br />
to the proposed “Historic Groveport:<br />
Market Study & Strategy” includes targeting<br />
business prospects who: have prior<br />
experience within the region; have a connection<br />
to Groveport; have concepts or<br />
business models that are consistent with<br />
what residents want according to the city’s<br />
recent online survey; and who are attracted<br />
to Groveport’s one-of-a-kind quality of life<br />
and amenities.<br />
Survey results<br />
An online survey about the future of the<br />
city’s Main Street and historic business<br />
core was conducted from July 30 to Aug.<br />
13.<br />
The online survey was part of the<br />
Groveport Community Improvement<br />
Corporation efforts to conduct a local market<br />
analysis, plus research the development<br />
of marketing and business recruitment<br />
strategies and branding for the city’s<br />
downtown. The CIC is working with<br />
Downtown Professionals Network.<br />
According to city officials, this local retail<br />
market analysis, which the survey was<br />
part of, cost $11,200. The city’s last market<br />
study was done in 2003, with an update in<br />
2011. The 2003 study cost the city $3,620<br />
and the 2011 update cost $8,200.<br />
Of the 578 survey participants, 36 percent<br />
want to see a restaurant/diner in the<br />
downtown and 19 percent said they’d like<br />
to see a full service restaurant.<br />
In regards to potential retail establishments<br />
in the downtown, 38 percent of survey<br />
respondents want a bakery, 22 percent<br />
a vintage store, 10 percent desire an<br />
arts/crafts/hobby store, 8 percent an outdoor<br />
and recreational sports store, 8 percent<br />
for a consignment boutique, and 5 percent<br />
for a pet store.<br />
When asked to rate on a scale of 0 (definitely<br />
would not) to 100 (definitely would)<br />
what businesses survey respondents would<br />
most likely patronize, 85 percent said<br />
restaurant/diner; 84 percent said full service<br />
restaurant; 78 percent said bakery; and<br />
70 percent said sandwich shop.<br />
Groveport residents made up 73.7 percent<br />
of survey respondents while 20.9 percent<br />
of respondents live within 10 miles of<br />
Groveport and 5.4 percent live over 10<br />
miles away.<br />
When asked to describe how downtown<br />
Groveport is currently trending, 52.8 percent<br />
of the survey respondents said it is<br />
“steady or holding its own,” 26.9 percent<br />
said it is “improving or making progress,”<br />
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southeast<br />
and 20.3 percent said it is “declining or losing<br />
ground.”<br />
Regarding respondents who are potential<br />
business prospects for downtown<br />
Groveport, 36 said they would be interested<br />
in opening a new business downtown<br />
and 8 said they would be interested in moving<br />
a business to downtown Groveport.<br />
Ben Muldrow, of Arnett Muldrow &<br />
Associates, said of the business prospects,<br />
“Some of the best opportunities are working<br />
with businesses that are already here<br />
to seize on the untapped potential.”<br />
Green said city officials have already<br />
been contacting business prospects.<br />
“Groveport is an amazing community<br />
and there are lots of opportunities here,”<br />
said Green.<br />
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WORD CHURCH<br />
7840 Richardson Road<br />
Groveport, Ohio 43125<br />
(614) 836-8177<br />
(Your GO TO CHURCH in Groveport)<br />
Sunday Empowerment Hour 9:45 a.m.<br />
Sunday Worship 11:00 a.m.<br />
Wednesday Bible Study 7:00 p.m.<br />
Our upcoming Worship Guide is geared toward celebrating faith and helping<br />
readers connect with religious resources in our community. Make sure these<br />
readers know how you can help with a presence in this very special section<br />
distributed to more than 19,000 households in the <strong>Southeast</strong> area.<br />
Contact us today to secure your spot in our Worship Guide.<br />
614.272.5422 • kathy@columbusmessenger.com