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Southeast Messenger - October 28th, 2018

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www.columbusmessenger.com<br />

<strong>October</strong> 28, <strong>2018</strong> - SOUTHEAST MESSENGER - PAGE 5<br />

Groveport looks to re-brand and market itself<br />

By Rick Palsgrove<br />

<strong>Southeast</strong> Editor<br />

Groveport residents have indicated<br />

what they would like to see in the city’s<br />

downtown and city officials are making<br />

plans to make it happen.<br />

“One thing we hear all the time from<br />

residents is that we need more restaurants<br />

and more businesses,” said Groveport<br />

Finance Director and Assistant<br />

Administrator Jeff Green at a public forum<br />

about business development held on Oct.<br />

23 at The Links at Groveport. “We listened<br />

to you and now we want to put the information<br />

we gathered into tools we can use to<br />

develop branding and market strategies for<br />

the city.”<br />

Branding and marketing strategies<br />

Jay Schlinsog, of Downtown<br />

Professionals Network, presented proposals<br />

to redesign the city’s logos, update the<br />

city seal, and use two shades of green, blue,<br />

and gray as the colors in the city’s marketing<br />

and promotional materials.<br />

He said Groveport’s historic qualities,<br />

its abundance of trees, and the city’s small<br />

town feel are quality of life pluses for<br />

attracting businesses.<br />

“There’s no other Groveport,” said<br />

Schlinsog. “It’s a classic traditional community.”<br />

Green said the city could begin using the<br />

updated branding tools to market the city<br />

by January, if they are approved by<br />

Groveport City Council sometime in the<br />

next two months.<br />

Some items that could be used to market<br />

the city are new decorative street banners,<br />

promotional products that feature the city’s<br />

logos, ads, target marketing and the use of<br />

business and shopping guides as well as<br />

Photo courtesy of<br />

the Circleville<br />

Pumpkin Show, Inc.<br />

Pumpkin<br />

queen<br />

Elise Pickett of<br />

Groveport, who<br />

attends Teays<br />

Valley High<br />

School, was<br />

named <strong>2018</strong><br />

Miss Circleville<br />

Pumpkin Show<br />

at The Circleville<br />

Pumpkin Show<br />

held earlier in<br />

<strong>October</strong>. First<br />

Attendant is<br />

Allyson Withers<br />

of Circleville<br />

High School and<br />

Second<br />

Attendant is<br />

Sydney Reeser<br />

of Logan Elm<br />

High School.<br />

pamphlets.<br />

Part of the marketing strategy, according<br />

to the proposed “Historic Groveport:<br />

Market Study & Strategy” includes targeting<br />

business prospects who: have prior<br />

experience within the region; have a connection<br />

to Groveport; have concepts or<br />

business models that are consistent with<br />

what residents want according to the city’s<br />

recent online survey; and who are attracted<br />

to Groveport’s one-of-a-kind quality of life<br />

and amenities.<br />

Survey results<br />

An online survey about the future of the<br />

city’s Main Street and historic business<br />

core was conducted from July 30 to Aug.<br />

13.<br />

The online survey was part of the<br />

Groveport Community Improvement<br />

Corporation efforts to conduct a local market<br />

analysis, plus research the development<br />

of marketing and business recruitment<br />

strategies and branding for the city’s<br />

downtown. The CIC is working with<br />

Downtown Professionals Network.<br />

According to city officials, this local retail<br />

market analysis, which the survey was<br />

part of, cost $11,200. The city’s last market<br />

study was done in 2003, with an update in<br />

2011. The 2003 study cost the city $3,620<br />

and the 2011 update cost $8,200.<br />

Of the 578 survey participants, 36 percent<br />

want to see a restaurant/diner in the<br />

downtown and 19 percent said they’d like<br />

to see a full service restaurant.<br />

In regards to potential retail establishments<br />

in the downtown, 38 percent of survey<br />

respondents want a bakery, 22 percent<br />

a vintage store, 10 percent desire an<br />

arts/crafts/hobby store, 8 percent an outdoor<br />

and recreational sports store, 8 percent<br />

for a consignment boutique, and 5 percent<br />

for a pet store.<br />

When asked to rate on a scale of 0 (definitely<br />

would not) to 100 (definitely would)<br />

what businesses survey respondents would<br />

most likely patronize, 85 percent said<br />

restaurant/diner; 84 percent said full service<br />

restaurant; 78 percent said bakery; and<br />

70 percent said sandwich shop.<br />

Groveport residents made up 73.7 percent<br />

of survey respondents while 20.9 percent<br />

of respondents live within 10 miles of<br />

Groveport and 5.4 percent live over 10<br />

miles away.<br />

When asked to describe how downtown<br />

Groveport is currently trending, 52.8 percent<br />

of the survey respondents said it is<br />

“steady or holding its own,” 26.9 percent<br />

said it is “improving or making progress,”<br />

THE GROVE CHURCH<br />

322 Center Street, Groveport, Ohio<br />

Pastor Joel Moyar<br />

facebook.com/thegrove3cu<br />

Trunk or Treat <strong>October</strong> 31<br />

Sunday School 9:30am Worship Service 10:30am<br />

Small Group 6:00pm Wednesday<br />

You Are Welcome<br />

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Suppporter of Ohio Christian University<br />

(www.ohiochristian.edu)<br />

“God is blessing you, don’t miss the blessings.”<br />

Be a Part of Our<br />

Local Worship Guide<br />

southeast<br />

and 20.3 percent said it is “declining or losing<br />

ground.”<br />

Regarding respondents who are potential<br />

business prospects for downtown<br />

Groveport, 36 said they would be interested<br />

in opening a new business downtown<br />

and 8 said they would be interested in moving<br />

a business to downtown Groveport.<br />

Ben Muldrow, of Arnett Muldrow &<br />

Associates, said of the business prospects,<br />

“Some of the best opportunities are working<br />

with businesses that are already here<br />

to seize on the untapped potential.”<br />

Green said city officials have already<br />

been contacting business prospects.<br />

“Groveport is an amazing community<br />

and there are lots of opportunities here,”<br />

said Green.<br />

KINGDOM ALIVE<br />

WORD CHURCH<br />

7840 Richardson Road<br />

Groveport, Ohio 43125<br />

(614) 836-8177<br />

(Your GO TO CHURCH in Groveport)<br />

Sunday Empowerment Hour 9:45 a.m.<br />

Sunday Worship 11:00 a.m.<br />

Wednesday Bible Study 7:00 p.m.<br />

Our upcoming Worship Guide is geared toward celebrating faith and helping<br />

readers connect with religious resources in our community. Make sure these<br />

readers know how you can help with a presence in this very special section<br />

distributed to more than 19,000 households in the <strong>Southeast</strong> area.<br />

Contact us today to secure your spot in our Worship Guide.<br />

614.272.5422 • kathy@columbusmessenger.com

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