Food Beverages And Hospitality October 2018

Buffet Spreads : Bundling Food and Beverage
Items for Higher Profits.
In any hotel food outlet and in particular when buffet
spreads are offered, it is important to push beverage
sales along with the food offering.
Consider that a quality buffet offers you a soup, salad,
entree, dessert and a drink all for a fair price. This
strategy provides a balanced meal, enhances sales mix
and revenues and boosts profitability.
This is the Buffet spread philosophy.
Selling four items (soup, salad, entree and dessert)
instead of one has enormous benefits.
Contribution margins are enhanced, service
employees can be reduced with a buffet spread laid
out and revenues are boosted.
Moreover, beverage costs are much lower than food
costs and tend to boost profitability through
contribution margin.
It is predominantly a sales mix matter. The principle of
bundling more than one product is an age old
marketing strategy.
Take for example the ubiquitous McDonald's Value
Meal Bundle – Fries and Soda are offered along with
the main food item for a value bundle price.
This is to the benefit of the customer. For the vendor, It
helps push sales of 3 products instead of one. A classic
Win Win situation. In the case of hotel food and
beverage items, there is similarly a silver lining.
The buffet spreads in hotels are their version of the
McDonald's Value Meal bundle. You get a soup, salad,
entree, dessert and a drink all for a fair bargain price
compared to an a la carte order of these items
individually.
In this case, there is something that even the
McDonald's bundle cannot offer – unlimited
consumption of food and beverage items.You can
always keep going back to the buffet for more
helpings. A unique Win Win situation again.
26 Focus Food Beverages & Hospitality | October - 2018 | www.kingsinfomedia.com