Jeweller - November 2018

PATERSON FINE JEWELLERY
PETER W BECK
ring market has changed regularly; white gold has become popular
and alternative metals like titanium and carbon fibre – blended
with gold – are very much on trend with guys today, according to
Scanlan. He attributes economic factors for the constant presence
of non-traditional metals such as titanium and tungsten on social
media platforms, creating a demand for lower-priced options in some
demographics.
STAINLESS STYLES
Cudworth first introduced stainless steel jewellery in Australia in 2002;
however, the company has seen many changes in the sector since its
establishment back in 1921.
“Stainless steel is hardy, durable material that works well for men. Of
late we have been combining steel with Italian leather and with semiprecious
stones,” Roberts says.
AWJ has been around for almost quarter of a century and Rodrigues
agrees that non-precious metals are in demand for men’s jewellery.
“Stainless steel has led the way in styles with pendants, bracelets and
rings using leather or similar materials with the metal,” he says.
The company offers stainless steel, as well as a range of tungsten,
titanium and silver wedding jewellery, some with carbon fibre or
wood inlays.
“Alternative materials like tungsten and ceramics will make their way
into the mainstream jewellers as accepted norms,” Rodrigues predicts,
“Especially products that will not discolour or fade, like zirconium
and ceramics.”
Stainless steel has long been the perfect price point for men looking
to enter the market, but Paterson argues that even this trend is now
giving way to fine metals and mixed materials.
“Stainless steel jewellery was a huge growth area in men’s jewellery
about 10 years ago but the trend is now coming back to fine metals
mixed with natural stones, woods and leathers,” Paterson says, adding
that it was about to launch a collection “featuring leather bracelets and
natural stones”.
Scanlan is optimistic that there will be a return to precious metals.
“We are in the business of selling precious metals and it’s in everyone’s
interests to be selling higher-quality products,” he says. “My hope is that
we are all selling more gold three years from now.”
THE BLACK RING
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WORTH & DOUGLAS
PO Box 866, Tullamarine, VIC 3043
03 9338 0091 / 1800 006 388
sales@worthdouglas.com.au