Jeweller - November 2018
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THE LATEST STYLES AVAILABLE<br />
IN MEN’S JEWELLERY<br />
VOICE OF THE AUSTRALIAN JEWELLERY INDUSTRY NOVEMBER <strong>2018</strong><br />
AUSTRALIA’S COLOURED GEMSTONE<br />
COMMUNITY SHINES BRIGHT<br />
RETAILERS SHARE HOW THEY HAVE<br />
SURVIVED THE DROUGHT<br />
CONTENTS<br />
NOVEMBER <strong>2018</strong><br />
16/<br />
24/<br />
29/<br />
FEATURES REGULARS BUSINESS<br />
16/ MEN ON-TREND<br />
How jewellery has changed<br />
over the centuries to now<br />
define the modern man.<br />
24/ DIVERSE GEMS<br />
A look at the people who live and<br />
breathe coloured gemstones, helping<br />
make it the glorious category it is.<br />
29/ DROUGHT DEFIED<br />
How Australian retailers continue to<br />
thrive and survive despite dry weather<br />
and difficult times.<br />
7/ Editorial<br />
8/ Upfront<br />
9/ News<br />
14/ New Products<br />
15/ ARA<br />
37/ Gems<br />
Colour investigation: beryl<br />
46/ 10 Years Ago<br />
47/ Calendar<br />
48/ My Bench<br />
50/ Soapbox<br />
Chris Botha considers how CAD/CAM<br />
will continue to change the jewellery<br />
industry and how we can prepare.<br />
39/ Business feature<br />
Bots are beating out retailers,<br />
Chris Petersen investigates.<br />
41/ Selling<br />
Setting the right price can increase<br />
sales, Thomas Young explains how.<br />
42/ Management<br />
Why less is more, and vice<br />
versa with Amyk Hutchens.<br />
43/ Marketing<br />
Extended money-back<br />
guarantees are not a burden, David<br />
Brown explains.<br />
44/ Logged On<br />
Laura Dawson discusses how<br />
online marketing can be converted<br />
into in-store visits.<br />
Alpha style<br />
Gem glory<br />
+ +<br />
Defying dry<br />
Front cover description:<br />
Ellendale Diamonds Australia’s<br />
Desert Rose jewellery collection<br />
features 18-carat gold set with<br />
Australian sourced diamonds.<br />
For more information visit:<br />
Ellendalediamonds.com.au<br />
<strong>November</strong> <strong>2018</strong> <strong>Jeweller</strong> 5
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