ST_OCTOBER_18

EDWARDS LOWELL OPENS MALTA’S FIRST
ROLEX BOUTIQUE
EDITOR'S CHOICE
Valletta, 8 October 2018 – The much-awaited
opening of the first Rolex Boutique in Valletta
took place on 27 September 2018. Two years
in the making, the new boutique gives visitors
a true taste of luxury thanks to its carefully
designed interior, which incorporates a striking
emerald aqua floor in reference to the iconic
Oyster, the world’s first waterproof wristwatch.
The newly inaugurated boutique is finished to
the highest standards. Soft lighting, polished
brass frames, leather chairs and custom-made
furniture are complemented by handcrafted
stucco panels that depict the skyline of Valletta
with a sailing yacht in the foreground. This
marriage between Malta’s cultural heritage and
the Rolex Middle Sea Race highlights the iconic
Rolex Middle Sea Race start, a spectacle that
graces our beautiful Grand Harbour every year.
A highlight of the opening ceremony was
Chairman Malcolm A. Lowell’s speech
reminiscing about when his father gave his
mother a Rolex watch as a wedding gift. He also
commented on how the business had gone
from strength to strength, by saying: “It was
a rather small business in the beginning but
we progressed slowly but surely until this very
special achievement today, which we are very
proud of.” His son Malcolm R. Lowell, Managing
Director of Edwards Lowell, added to his father’s
sentiments by stating: “Over the last two years
Valletta has changed dramatically and we are
proud to be part of that change.” It is moments
such as these that underline the family values at
the heart of Edwards Lowell.
ABOUT
EDWARDS
LOWELL CO.
LIMITED
“When a man dedicates his life to a company,
both become intricately entwined. The business
becomes personal, especially in the case of a
family-owned business.”
- Malcolm A. Lowell, Edwards Lowell Chairman
Synonymous with luxury since 1925, Edwards
Lowell is renowned for being a fine retailer of a
curated selection of the most prestigious brands
in the world. From its conception over ninety
years ago, this family-run business has strived
to offer its clients the world’s finest products
alongside unique customer service. The Edwards
Lowell Rolex Boutique is the first Rolex Boutique
on the island and is set to be valuable addition
to the Edwards Lowell family. Edwards Lowell is
looking forward to presenting their esteemed
clients with a curated selection of fine timepieces
which can be enjoyed and treasured for their
unparalleled craftsmanship and ultimately be
passed down from generation to generation.
ABOUT
ROLEX
An unrivalled reputation for quality and
expertise. Rolex, a Swiss watch manufacture
headquartered in Geneva, is recognized the
world over for its expertise and the quality of
its products. Its Oyster and Cellini watches,
all certified as Superlative Chronometers for
their precision, performance and reliability, are
symbols of excellence, elegance and prestige.
Founded by Hans Wilsdorf in 1905, the brand
pioneered the development of the wristwatch
and is at the origin of numerous major
Rolex Boutique, Valletta
watchmaking innovations, such as the Oyster, the
first waterproof wristwatch, launched in 1926,
and the Perpetual rotor self-winding mechanism
invented in 1931. Rolex has registered over
400 patents in the course of its history. A truly
integrated and independent manufacturing
company, Rolex designs, develops and produces
in-house all the essential components of its
watches, from the casting of the gold alloys to
the machining, crafting, assembly and finishing
of the movement, case, dial and bracelet.
Through philanthropic programmes and a broad
palette of sponsorship activities, Rolex is also
actively involved in supporting the arts, sports
and exploration, and encourages the spirit of
enterprise, as well as the conservation of natural
environments. ST
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