Tropicana Magazine Nov-Dec 2018 #121: Festive Frivolities

ADVERTORIAL
THE ART OF TRANSLUCENCY
The solid wood furniture specialist is making waves in the industry once more.
Renowned for their impeccable ways
of transforming salvaged timber into
stunning statement pieces, Art of Tree
have once again pushed the envelope
with their latest product – the Hologram
collection.
As a manufacturer of solid wood
furniture whose primary source of
material can be wildly unpredictable in
terms of size, weight and dimensions,
founders Jeffrey Yang and Joey Woo
understand that innovation is necessary
to make the most of the circumstances.
With this in mind, Jeffrey drew
inspiration from American designer
Greg Klassen’s river table and took
the design a step further – and the
Hologram collection was born.
The original river tables are made
with two pieces of timber, merged with
a glass inlay. Jeffrey and Joey decided
to replace the glass inlay with epoxy
resin – a material often nicknamed
“liquid glass” – after experimenting
with the material for a few years and
discovering its unique properties.
Art of Tree have created an original
layer of material to be placed with the
transparent resin to form a translucent
texture, which changes shades under
different lightings. According to Jeffrey,
under no light or strong lighting,
“the texture will seem to glow a bit”
and becomes less translucent. “This
happens because the texture is able
to reflect light, so it gives a more
interesting effect.” This is great for
customers who do not want completely
see-through furniture. The products
in the collection currently come in the
classic colours of gold, silver and black
resin, but the colour can be customised
on request.
The furniture in the Hologram
collection is made up of wood slabs that
are thinner than a typical Art of Tree
piece as epoxy resin is a stable material
and does not change with temperature,
as how some wood furniture pieces
do. The material is also expensive,
so with smaller and thinner slabs the
possibilities of future types of furniture
is endless, including “maybe cabinet
doors, sideboards and more. This is
how we will expand the Hologram
collection,” says Jeffrey.
As a company, Art of Tree thrive on
creativity and employ their enviable
skills to produce exquisite pieces of art
from salvaged timber.
www.artoftree.my
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NOVEMBER/DECEMBER 2018 | TM