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Bridal and appreciated for her<br />
work. Her work reflects the fusion<br />
of Indian culture with the boldness<br />
of western culture so they appeal<br />
the fashion conscious people. She<br />
believes creativity means something<br />
new and different with a freshness to<br />
mesmerize.<br />
The credit for the Brand goes<br />
to her team of talented and expert<br />
craftsmen whose ideas and hard<br />
work not only helped but propelled<br />
her to strive for the SUCCESS.<br />
design and style unique in nature.<br />
Her deep research and study of the<br />
market dynamics helped her to use<br />
the available resources efficiently<br />
which led to innovation. The bridal<br />
wear evolved with time from heavily<br />
embroidered to Indo-western. But<br />
the rich cultural and traditional<br />
Indian look will remain in fashion<br />
for its classic look and beauty as<br />
she opines. She also believed that<br />
for special occasion like wedding<br />
‘Lehenga’ should be the foremost<br />
choice for brides with traditional<br />
work on it and vibrant colors.<br />
Her ambition is to take I-Shy on<br />
a global stage and design for Lakme<br />
Fashion Week and work with more<br />
nation and international brands.<br />
Her association with Armadio-<br />
Bangaluru, Avakasa – Ahmedabad,<br />
Hue Fashions – Mumbai and Nikaza<br />
Asian Couture – London helped her<br />
to show cause her creative genius to<br />
the world. Also participated in show<br />
like EnVouge Dubai, Jalsa Runway<br />
<strong>Wedding</strong> <strong>Moments</strong> / <strong>September</strong>-October 2018<br />
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