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Begums The Fashion Polatial<br />
by: Saurabh Soni and Tosief Siddiqui<br />
When you walk into the<br />
gallery of designer outfits,<br />
you will find a wide<br />
variety of trendy clothes particularly<br />
designed for different occasions like<br />
<strong>Wedding</strong>, Anniversaries, Festivals,<br />
etc. Every occasion depicts our<br />
Indian architecture with a unique<br />
ideology. Just like <strong>Wedding</strong>, every<br />
ritual represents colours such as<br />
Green for Mehendi Night, Yellow for<br />
Haldi and Red for <strong>Wedding</strong>.<br />
The old tradition is still being<br />
followed by many; some use them as<br />
it is and some put their new ideology<br />
to create a new perception. Following<br />
his passion, a small town young boy<br />
dreamt of giving a new and unique<br />
colour to this industry. From making<br />
dolls prettier to making you beautiful<br />
is that what drifted Saurabh Soni to<br />
begin the journey of ‘Begums.’ With<br />
the support of his loving friend and<br />
co-partner, Tosief Siddiqui, he began<br />
his journey as a fashion designer.<br />
He believes that what is trending<br />
or not doesn’t define fashion, it’s<br />
what you create and what people<br />
appreciate. The fusion of different<br />
culture and traditions, he always<br />
emphasizes on burning the ashes to<br />
give born to the new creation. Adding<br />
a Rajasthani & Punjabi touch to his<br />
outfits is their USP. Eventually, his<br />
92 www.weddingmomentsmagazine.com
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