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The 10 Most Admired FMCG Companies in India

Insights Success introduce some of the most innovative companies in the FMCG market and bring forth you “The 10 MostAdmired FMCG Companies in India”. This edition briefs about the companies which have successfully generated new and advanced concepts to cater the needs of individuals. Serving the customers with utmost service offerings and having the core values of integrity, determination, we have shortlisted the FMCG companies for this edition.

Insights Success introduce some of the most innovative companies in the FMCG market and bring forth you “The 10 MostAdmired FMCG Companies in India”. This edition briefs about the companies which have successfully generated new and advanced concepts to cater the needs of individuals. Serving the customers with utmost service offerings and having the core values of integrity, determination, we have shortlisted the FMCG companies for this edition.

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Editorial<br />

he <strong>FMCG</strong> <strong>in</strong>dustry has experienced salient modifications keep<strong>in</strong>g <strong>in</strong> pace<br />

Twith the on-go<strong>in</strong>g momentum of the food <strong>in</strong>dustry. <strong>The</strong> drastic changes <strong>in</strong><br />

eat<strong>in</strong>g patterns, fitness regimes and overall lifestyle have been the major<br />

driv<strong>in</strong>g factors that have transformed the <strong>FMCG</strong> <strong>in</strong>dustry <strong>in</strong> the recent times. <strong>The</strong><br />

top bus<strong>in</strong>ess giants are tak<strong>in</strong>g the lead with emerg<strong>in</strong>g trends and try<strong>in</strong>g hard to<br />

reach the top of the pyramid with lead<strong>in</strong>g <strong>FMCG</strong> producers.<br />

Frozen Food is a trend<strong>in</strong>g concept <strong>in</strong> the recent times and a new added member <strong>in</strong><br />

one’s shopp<strong>in</strong>g cart. Liv<strong>in</strong>g <strong>in</strong> such modern times, everyone enjoys convenience<br />

which is reasonable and also cost-effective. Many-a-times the arduous workculture<br />

and time-shifts <strong>in</strong>dividuals’ face is exhaust<strong>in</strong>g, which makes it tiresome<br />

for them to cook a wholesome meal by the end of the day. Frozen food is a quick<br />

fix <strong>in</strong> such situations and a good option once <strong>in</strong> a while.<br />

Acceleration of<br />

the <strong>India</strong>n<br />

<strong>FMCG</strong><br />

<strong>Companies</strong><br />

Freez<strong>in</strong>g is one of the oldest methods of preserv<strong>in</strong>g foods and can keep food fresh<br />

and nutritious for a certa<strong>in</strong> period of time. To be more precise good frozen storage<br />

usually requires temperature of -18 degree Celsius or lower, which can be<br />

packaged properly and be preserved for a longer duration of time. It is imperative<br />

to do a little research about what can be frozen and to which extent as some food<br />

items don’t freeze well. It is also necessary to know the different methods of<br />

freez<strong>in</strong>g for different type of foods with few essential freez<strong>in</strong>g tips.<br />

<strong>The</strong> frozen food <strong>in</strong>dustry, which <strong>in</strong>itially started with basic products is now<br />

offer<strong>in</strong>g a wide range of products from fruits, vegetables, meats to snack<strong>in</strong>g and<br />

full meal options. In order to stay ahead <strong>in</strong> the longer run, the companies are<br />

push<strong>in</strong>g their boundaries and com<strong>in</strong>g up with latest ideas and techniques to<br />

surpass the competition and become a brand name <strong>in</strong> the competitive market.<br />

<strong>The</strong> grow<strong>in</strong>g number of <strong>FMCG</strong> companies and opportunities has marked an<br />

arrival of the new era <strong>in</strong> the <strong>FMCG</strong> Market. Accord<strong>in</strong>g to a survey conducted, it<br />

is observed that the retail market <strong>in</strong> <strong>India</strong>n is estimated to reach US$ 1.1 trillion<br />

by 2020 with the modern trade expected to grow by maximum of 25 percent,<br />

which will the boost the revenues of the <strong>FMCG</strong> companies. With proper plann<strong>in</strong>g<br />

and R & D, companies can harvest a good source of revenue <strong>in</strong> the various<br />

<strong>FMCG</strong> categories like frozen and processed foods, beverages, dairy products and<br />

many others.<br />

<strong>The</strong> market of <strong>FMCG</strong> is spread all over the country, it has even penetrated deep<br />

<strong>in</strong>to the rural regions. <strong>The</strong> latest trends show, that the <strong>FMCG</strong> market has a huge<br />

potential <strong>in</strong> the rural market and will surprise the <strong>FMCG</strong> manufactures <strong>in</strong> the<br />

present as well as the upcom<strong>in</strong>g times.<br />

Look<strong>in</strong>g at the growth of the <strong>FMCG</strong> companies <strong>in</strong> the last couple of years, it can<br />

be clearly stated that the outreach of the <strong>FMCG</strong> market has immensely expanded<br />

and cont<strong>in</strong>ues to stretch with the help of unique ideas and techniques.<br />

Apurva Bhosale<br />

Apurva Bhosale

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