Retailers Forum E Magazine Jan 2019
Monthly magazine for independent retail stores, e commerce stores and flea market vendors. Articles on how to start and operate a small retail business as well as wholesale merchandise sources.
Monthly magazine for independent retail stores, e commerce stores and flea market vendors. Articles on how to start and operate a small retail business as well as wholesale merchandise sources.
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forumworkshop<br />
FORUM WORKSHOP<br />
Finding and building strong bonds with key<br />
groups will help your firm grow and thrive.<br />
The letter to Sound Advice is an example of an<br />
overlooked part of marketing for professionals.<br />
It lets you get that little something extra when<br />
you really need it. Sincere praise through the<br />
mail is a great way to make this happen.<br />
Your letters are not manipulation. For the strategy<br />
to work, you must be sincere in your<br />
praise. The overall concept is stated best in Dale<br />
Carnegie training<br />
and in his classic<br />
book, How to Win<br />
Friends & Influence<br />
People. If you have<br />
not read the book, it<br />
should be a must<br />
for the coming year.<br />
Use Letters to<br />
Inspire Others to Greatness<br />
Think about those with whom you do business<br />
who help you succeed. Your job does not end<br />
when you locate good assistance. It’s one thing<br />
to contract with good people, but it is quite another<br />
to inspire them to do their best.<br />
A few professionals take a hard-nosed, overly<br />
demanding approach with the vendors they<br />
hire, much like a football coach or a Marine<br />
drill instructor. Their rationale being that you<br />
get only what you demand. But in truth, this is<br />
really counterproductive with creative people<br />
and only serves to alienate them.<br />
continued...<br />
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Page 48 JANUARY <strong>2019</strong> | RETAILERS FORUM MAGAZINE<br />
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