January-2019-EXHIBITS-Magazine

NOTES & NEWS
IEIA inks new deal
with AMPROFEC
The Indian Exhibition Industry
Association (IEIA) has signed a new
reciprocity agreement with the
exhibitions and events industry trade
association, AMPROFEC, in Mexico.
This agreement aims at developing
and promoting closer cooperation
among the members of both the
associations.
In the past IEIA has also signed
reciprocity agreements with IAEE,
SACEOS, SISO, IELA, AEFI, UBRAFE,
AFIDA, RUEF, KEOA, CENTREX,
SAACI, AFE, AAXO and SBE. The
Indian association is also a signatory
to the BRICS MICE Forum.
Mr. KV Nagendra Prasad, President, IEIA, with Mr. Gonzalo Novelo Lujan, President,
AMPROFEC.
2 nd BRICS & Emerging Markets MICE Forum
The second edition of BRICS &
Emerging Markets MICE Forum, held
in Xiamen, China (November 24-27)
proved to be an ideal platform for the
members to network and establish a
cooperation that extends beyond the
BRICS countries.
Founded in the year 2017 at Xiamen in
China, the ‘BRICS MICE Forum’ was
initially formed by the collaboration
of the Meetings, Incentives,
Conferences and Exhibitions (MICE)
associations and industry bodies
from Brazil, Russia, India, China and
South Africa (BRICS), following an
earlier full BRICS Summit, where
it was acknowledged that MICE cooperation
would significantly benefit
and drive the economic and trade
agenda in the BRICS block.
Mr K.V. Nagendra Prasad, President
of IEIA, represented the association
and the country during the second
edition of the Forum. He said, “We
are happy to extend the cooperation
beyond the BRICS countries and
strongly believe that this will surely
benefit our members in availing more
business opportunities across the
participating countries, thus, helping
achieve business expansions for the
members.
“At the same time, we aim at making
India the preferred MICE destination
at the global level through such
forums, so as to support economic
development and benefits for our
country,” he added.
The Forum has extended its reach
in 2018 by welcoming SACEOS
(Singapore), MACEOS (Malaysia),
PACEOS (Philippines), IECA
Leaders at the BRICS and Emerging Markets MICE Forum.
(Indonesia), TEA (Thailand) and
AMPROFEC (Mexico) to the fold of
BRICS and Emerging Countries MICE
Cooperation Forum. At the Forum, the
members were seen signing a MoU
for cooperation and participated in
the launch of dedicated BRICS MICE
Forum website.
The summer edition of the BRICS
MICE Forum was earlier hosted by
IEIA during the IEIA Open Seminar
held in May 2018 in Hyderabad.
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