Nor'West News: January 22, 2019
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6 Tuesday <strong>January</strong> <strong>22</strong> <strong>2019</strong><br />
Latest Christchurch news at www.star.kiwi<br />
NOR’WEST NEWS<br />
<strong>News</strong><br />
Breaking down boundaries by being<br />
POPULAR: Mummy blogger Rebecca Keil at home with her two children Ruby and Rocky.<br />
• By Sophie Cornish<br />
REBECCA KEIL describes<br />
herself as “not very vanilla.”<br />
But that trait is what led her to<br />
become an online sensation, that<br />
has brands such as Countdown,<br />
Netflix and Jetstar wanting to<br />
work with her.<br />
The 25-year-old attributes<br />
her online success and<br />
unconventional income solely to<br />
being a conventional, everyday<br />
mother.<br />
Online, Mrs Keil, of<br />
Bishopdale, shares reviews<br />
of a variety of products from<br />
nappies to Tim Tams, helpful<br />
tips and hacks, recipes and ‘her<br />
truths’ about pregnancy and<br />
motherhood.<br />
The mummy-blogger has close<br />
to 24,000 Instagram followers,<br />
her posts can receive up to 1500<br />
‘likes’ and her story posts gain on<br />
average 8000 views.<br />
On YouTube, Mrs Keil has<br />
clocked up more than 1.2 million<br />
views.<br />
But it all began with a blog,<br />
Rocky and Ruby, also the names<br />
of her five-year-old son and threeyear-old<br />
daughter.<br />
In 2015, mummy-blogging was<br />
gaining traction globally and Mrs<br />
Keil spotted a gap in the market<br />
in New Zealand.<br />
She attributes her success to<br />
a candid, raw and authentic<br />
approach to motherhood and<br />
parenting.<br />
“Online, everyone had<br />
beautiful homes, perfect lifestyles<br />
and lots of money, that was what I<br />
was seeing,” she said.<br />
“I was like s**t, why isn’t my<br />
life like this? You begin to<br />
question everything. I just<br />
wanted to be raw, honest and<br />
show that my family and I didn’t<br />
need to fit into a mould to feel<br />
good enough.”<br />
With this logic, her first post<br />
began with advice on ‘pregnancy<br />
hacks’ and she shared the good,<br />
bad and the ugly.<br />
“It just took off, it went<br />
really crazy . . . I was talking<br />
about things that people weren’t<br />
talking about – things that may<br />
have been taboo or “not cool”<br />
to talk about, such as money<br />
and how hard it is at times like<br />
Christmas.”<br />
Two and a half years later,<br />
Rocky and Ruby had become<br />
a rapid success across many<br />
different platforms.<br />
When Mrs Keil’s readership<br />
was averaging between<br />
20-30,000 views a month, she<br />
began working with brands<br />
who wanted to advertise to her<br />
audience.<br />
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