2019 Spring Five Star Journal

and confuses many of our stakeholders. Our
hope is that the branding process will help
develop one, unified CTE brand that can be
clearly communicated. This will help students,
parents and other stakeholders better understand
the CTE programs and opportunities
that are offered at our main CTE campuses and
at each of the high school campuses.”
From October through December 2018, more
than 70 focus groups of staff and students from
across all district high schools were convened.
Group members were asked to relate their own
understanding and knowledge of district CTE
programs through words and themes that they
commonly link with CTE. They were then asked
to provide input on potential colors for a new
brand as well as names.
“Involving stakeholders in the CTE branding
has been the most important part of the
entire process. Our students, parents, and
community members are all passionate about
CTE education and they understand the value
this type of career-focused education provides
for our students,” Wimmer said. “They are the
‘heart’ of CTE education and understand it
best because they have first-hand experience
with many of our programs.”
“I believe that when we involve current CTE
students and staff it makes the program more
unique, unified and individualized,” added
junior student Anna Helfrich. “By surveying
our peers they will help make the program as
successful as possible because they know what
will be best for our new branding and CTE
program.”
In early March, more than 1,600 district staff,
parents, students and community members
“Our hope is that the branding
process will help develop one,
unified CTE brand that can be
clearly communicated. This will
help students, parents and other
stakeholders better understand
the CTE programs and opportunities
that are offered at our main
CTE campuses and at each of the
high school campuses.”
Hilary Wimmer
Mountain Range High School business and marketing teacher
took an online survey to provide similar input
and share their own suggestions for a
CTE brand.
The feedback from the community survey will
be reviewed by the Brand Steering Committee
in the development of CTE name suggestions,
colors and core values. An announcement of
a new CTE brand is anticipated later this year.
While the goal is to create a unified look for
district CTE programming, the district will seek
ways to preserve and incorporate the current
Bollman name – named after former school
board member, Henry Bollman. •
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