business excellence booklet proof-01

RISK STRATEGIES
Risk minimisation is managed by low overheads & no rental or lease costs
due to the studio being located within the owners residence. Designed
around natural light, overheads are minimised with solar electricity &
services can be undertaken using nil power.
When demand for bridal season & event makeup reduces in cooler periods,
Jess focuses on other facets of her business including educational
workshop’s & retail.
Integrating makeup application & partnering with local business services has
ensured cross-referrals & repeat business. Recent initiatives include makeup
for new-born photographers.
Financially, Crew Faced tripled its income in 2017-2018 & experienced a
further 30% increase in year on year growth since February 2018 as a result
of aligning its services to other local businesses. Bookings continue to be
more evenly spread across the whole year compared to previous years whilst
flexible appointments remain core business & ensure a competitive edge.
The schedul application is a helpful tool in booking appointments, sorting
availability of staff & gauging past activity by comparison.
Since the appointment of new staff, Crew Faced has enjoyed 46% growth
in new clientele and 30% growth in appointments. Whilst the establishment
phase required all profits to be reinvested back into business, solid
foundations allow Jess to draw a wage from Crew Faced for the first time in
2018/2019.
With a 90% profit margin acquired from every makeup application, Jess has
built a stable platform to ensure the business’ long term future. Projected
income is set to increase by approximately 50% in 2018/2019.
Bodyography will stock the new studio on consignment , offering Crew
Faced immediate stock availability without upfront costs to the new fit out.
Utilising the Square payment system facilitates an easy ‘tap & go’ option in
studio & encourages impulse buying. This mobile payment method allows
clients flexibility in paying for additional products & services on location.