business excellence booklet proof-01
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MARKETING<br />
Crew Faced’s home studio location & signage opposite a local primary school<br />
is a highly visible & effective direct marketing tool. Positive reviews & ongoing<br />
retail discounts help maintain a loyal customer base, with the strongest market<br />
being local Mums & small <strong>business</strong> owner’s referring Crew Faced services &<br />
ensuring steady growth in the <strong>business</strong>.<br />
Jessica’s approach is personal & targeted, combining her family lifestyle with<br />
her exposure to the airline.<br />
-Heavily volunteering in her community ensures visibility of Crew Faced to<br />
local women & other small <strong>business</strong>es<br />
-Advertising a staff industry rate at Virgin Australia within published cabin<br />
crew communication platforms ensures consistent appointments<br />
-Participating in Geelong Bridal Expo’s boosts bookings through direct<br />
marketing via interaction with new clients planning their wedding.<br />
Client surveys confirm visibility of the Crew Faced brand via-<br />
Entering the Geelong Small Business Award in 2<strong>01</strong>7 saw Crew Faced finalise<br />
in the ‘Geelongpreneur’ & ‘Events’ categories & offered a platform to engage<br />
with other <strong>business</strong> owners who refer Crew Faced services regularly.
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