business excellence booklet proof-01

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New studio June 2019 Current studio
THE MENTOR PROGRAMME The mentor programme launched in 2018 resulting from analysis of Crew Faced services. Client surveys had identified a preference for Jessica’s signature application over services offered by casual artists intermittently working with Crew Faced in 2017. Jessica targeted aspiring artists to work voluntarily with her in exchange for valuable industry exposure, where this unique mentor programme was introduced. A highlight to date is the ongoing success of the mentor programme’s first recruit, Caitlyn- a passionate individual without experience who joined the team in December 2018. ORGANISATIONAL CHANGES Introducing the mentor programme ensured the highest standards in a new recruit & facilitation of more appointments late 2018 -Casual employment of another 3 makeup artists, a book keeper & appointment of a P.A. in early 2019. REVENUE Streamlined operational costs using the home based studio means limited financial exposure to lease-related expenses whilst being able to advertise at a savvy price point without overheads. Gradual growth has allowed her micro business to avoid high overheads & utility costs from the outset, expanding at its own pace from a secure premises & stable financial base. INNOVATION- PRODUCTS & SERVICES -Negotiating wholesale distribution rights to preferred professional makeup brand Bodyography cosmetics allows Crew Faced to offer a 20% discount on products to clients. -Flexible before & after hours appointments meet client needs & balance her family lifestyle, whilst a growing team can facilitate appointments affording Jess a flexible work/lifestyle balance
Page 1 and 2: 2019 GEELONG BUSINESS EXCELLENCE AW
Page 3 and 4: Crew Faced Makeup Artistry is a thr
Page 5: BUSINESS ACHIEVEMENTS Crew Faced ha
Page 9 and 10: MARKETING Crew Faced’s home studi
Page 11 and 12: GIVING BACK TO THE COMMUNITY Jessic
Page 13 and 14: ACCESSIBILITY & INCLUSIVENESS -The
Page 16 and 17: BEFORE & AFTER
Page 18 and 19: FINANCE With an initial start up bu

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