TOTT 25 April 2019

14 Talk of the Town ADVERTISING / NEWSDESK: (046) 624 4356 Find us on Facebook April 25, 2019 ADVERTISING / NEWSDESK: (046) 624 4356 Find us on Facebook
Talk of the Town 15
advertising feature
TEARING ALONG THE BEACH: Unavoidably, big
machines were brought in 1988 to what was
then East Beach in order to clear away sand
that could hamper the development of the Royal
Alfred Marina
W H AT ’S HAPPENING? In 1988 locals visited the
site where construction was under way to make
way for the Royal Alfred Marina
S A’s watershed
moment on
property rights
IN THE MAKING: A photograph of the construction of the marina taken from a plane in 1987
Picture: LYNLEY CLARKE
Congratulations
to the
Royal Alfred Marina
on their
30th Anniversary!
RE/MAX Kowie - 54 Campbell Street | 046 624 1110
Congratulations to the
Royal Alfred Marina
on your 30th Anniversary!
What a wonderful asset you
are to our town.
C: 082 569 3478
A VIEW FROM THE WEST BANK: The marina development was well under way in 1988
BEFORE THE MARINA: The East Bank of the Kowie River taken before the construction of the Royal
Alfred Marina
AERIAL VIEW: A closer view of the Kowie River
as construction of the Royal Alfred Marina was
under way Picture: LYNLEY CLARKE
Happy 30th Anniversary
to the Royal Alfred Marina -
Wishing you many more
successful years ahead!
MR EGGY’S EASTER SUPRISE: The Feathers Farm mascot, Mr Eggy together with rep, Charlene Vorster,
visited the Port Alfred High School Pre-Primary and Foundation Phase Classes last Thursday and
handed out marshmallow Easter eggs to the delighted children
Marketing is key to
Feathers Farm’s
success story
“Grandpa realised early on that
a good marketing strategy
depends on three factors:
quality, quantity and
reliabilit y,” says Kate Knight,
co-owner of local egg farm,
Feathers Farm.
The egg farm was
established by Knight’s
grandparents, Avro and Pat
Randall in Southwell in 1948
when drought all but wiped out
Randall’s hopes of becoming a
cattle farmer after serving in
the air force as a pilot during
the Second World War.
The farm was purchased by
Paul and Kate Knight from
K at e ’s parents, Joc and George
Guest in 1997 who had
themselves fiercely guarded
this recipe for market success.
Knight remembers special
deliveries being made by her
parents to assist customers
who had underestimated
demand over high days and
holidays such as Easter.
During the Guests’ era, the
brand was solidified under the
name “Feathers Farm” and
new packaging options
explored and adopted.
“Freshness has always been
a cornerstone to the brand’s
promise,” said Knight’s
husband, Paul, who, together
with his wife, has pioneered
various unique selling points
to differentiate their product in
a fiercely competitive market.
“We first began exploring
the idea of a mascot in the
early 2000s and were fortunate
to purchase, via the internet,
the Mr Eggy costume and
import it from China.”
He has been a hit ever since.
The brand continued to
move with the times with both
product diversification and
extension taking place.
For example, Feathers Farm
joined the Top Lay egg
producers co-operative.
“It made sense to band
together with other leading
egg producers to secure
market channels, entrench the
highest production standards
and improve price negotiation
with top retail chains.”
The growing popularity of
free-range eggs saw the
couple move quickly and
establish themselves as the
biggest free range egg
supplier in the Eastern Cape.
On this front the Knights
have brought about a double
brand differentiation.
F i r st , the farm is audited
thus reassuring the consumer
that their eggs are 100% free
range and the laying hens are
treated according to the
highest international animal
husbandary standards.
Second, a delightfully downy
feather is now a feature in
every pack of their Scratch
Patch free range eggs.
“This idea came to me one
day while out in the hen
houses and a feather floated in
a beam of sunlight in front of
me,” explains Knight.
Staff carefully collect the
feathers which are then
washed in a pillow slip in a
washing machine, dried in the
sun and then individually hand
placed in the egg boxes.
Far mers’ fate ‘litmus test’ of what
will happen if state not confronted
SOUTH AFRICAN INSTITUTE OF RACE
REL ATIONS
South Africans need to speak clearly and
forcefully for their interests if they are to
secure the future of the country as a free and
prosperous society.
This was the message delivered by Institute
of Race Relations (IRR) project manager
Terence Corrigan at the launch of the Southern
African Agricultural Initiative (SAAI) in Pretoria
r e c e n t l y.
SA faces serious challenges, especially the
threat to property rights in the drive towards
Expropriation without Compensation, which is
codified in the Expropriation Bill and
reinforced by the determination of the ruling
ANC to force through an amendment to the
c o n st i t u t i o n .
“Today we are at a watershed moment,” said
Corrigan. “This is a point at which we need to
declare a willingness to confront, however
heretical it seems, the implications of the
ideological currents that shape the decisions
and policies taken by the South African
government.”
The fate of farmers was “the litmus test of
what will happen to us all. Given what is at
stake, in many respects all South Africans are
commercial farmers today”.
Sketching an overview of current
developments, Corrigan cited IRR analysis
showing that many in the ANC and in
government were committed to empowering
the state to intrude ever more deeply into the
lives and property of South Africans. At the
same time, demographic trends and economic
failings were working against the ANC’s
electoral dominance.
“The ANC is rapidly running out of room to
manoeuvre and is trapped in an ideological
prison of its own making. Unable to reform,
the ANC is likely to preside over an economy
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that is unable to grow, and so turns instead to
racial nationalist incitement to detract
attention from its failures, animate its
supporters to vote, and to open the way to the
erosion of civil liberties and the rule of law –
should it in time come to that,” said Corrigan.
Appeasement had not proved to be an
effective response.
Too often organised interests had thrown
away their influence by attempting to cut
deals, or by attempting to win favour by
representing government to their
constituencies, rather than vice versa.
This must stop. South Africans need to
realise the gravity of the situation and push
back. Central to this is for organisations to
challenge these dangerous trends in the realm
of ideas. Objecting to the reckless course of
events, and countering it with solid arguments
– directed not only at government or the
ruling party, but at society as a whole – is
crucial.
The IRR has frequently called on people to
take up this responsibility.
Corrigan noted that the IRR had repeatedly
stated over the past 12 months: “We cannot
guarantee you that we will win because it is
now late in the day, and more apparent than
ever that those who assured you there was
nothing to fear have been wrong all along. But
we can guarantee you that we will fight so
that we know we did all we could.”
ý More than 150,000 South Africans have
given the IRR a mandate to fight Expropriation
without Compensation (EWC) on their behalf.
The IRR has handed to the Office of the
President each individual mandate from every
South African who has supported the IRR in
opposing EWC. See h t t p s : / / i r r. o r g . z a / c a m p a i g n s /
d e f e n d - y o u r - p ro p e r t y - r i g h t s / e n d o r s e - o u r - c h a r t e r