Pattaya May 2019

HOW TO BUILD A
BETTER RELATIONSHIP
WITH YOUR DIGITAL
MARKETING AGENCY
BUSINESS SUPPLEMENT
Many clients come to us after
working with other digital agencies
and claim that they had a bad experience
or weren’t happy with the
agency for some reason.
In these situations I am always
keen to find out what went wrong so
that I don’t end up with the same situation
a few months down the line.
Over many years of working with
clients, I have found that many come
along with the same story and have
very similar reasons for why they
weren’t happy with their agencies.
Some of these include:
Lack of communication
Lack of clarity
Not able to answer questions
Low return on investment
You get the picture...However,
one thing which really stands out to
me, is the lack of client involvement
in the campaign.
It is absolutely fine if you don’t
want to get involved at all in the marketing
of your own business, however
you need to understand that
things work much better if you have
some input into the type of audience
and locations targeted in your digital
marketing campaign.
Many clients come to us, explaining
that their campaign didn’t work
and blaming the agency for not being
creative enough or coming up with a
good enough strategy. They often
fail to realise that they are the expert
of their business and a digital marketing
agency is there to help them
create and implement an effective
marketing strategy through a combination
of expert digital knowledge
and the clients expert knowledge of
their business.
So, if you choose to work with a
generic marketing agency who does
not specialise in specific industries,
before you start you should be aware
that you need to be involved with
and give feedback on their ideas and
strategies in order to reduce the risk
of campaign failure.
Reputable agencies will ask you
to complete a questionnaire or have
a discovery call/meeting in order to
understand your needs. However,
this information only gives them a
very small insight into your actual
business. Building client and agency
relationships takes time and effort
from both parties (just like any other
relationship) so before you jump
ship with your current agency and
think the grass is greener on the other
side, take a look if anything can
be changed to improve the way you
work together and the results you
achieve.
If you don’t have the time or inclination
to be involved in your marketing
campaigns then you could consider
hiring a specialist agency who
has extensive experience in your
industry.
These type of agencies usually
have a higher price point but you will
get a much higher quality of service
and usually better results faster than
with a generic agency who doesn’t
know anything about your particular
industry.
PDS Consulting specialise in
digital marketing for the transport,
tourism and medical industries, typically
our clients work with us for 3+
years and we have a 99% client retention
rate. If you work within these
industries and would like to book a
consultation to see how we can help
increase the return on investment of
your digital campaigns, please visit
our website or send an email to
sales@pdsconsultingsolutions.
com
Gemma Purnell
+66 33 039 399
gemmapurnell.com
gemma@gemmapurnell.com
FOODMART
SUPERMARKET
On Thappraya Road, Jomtien
316/3 Moo 12, Nongprue, Banglamung, Chonburi 20150
FOODMART
Offers a wide selection of the best foods and beverages
from around the world at reasonable prices.
FOODMART
Is located directly on Thappraya Road north of Thepprasit Road,
opposite Pan Pan Restaurant.
Tel: 038-303 467
Email: ben.hightowerltd@gmail.com
www.Thailand-Business-Supplement.com