Viva Lewes Issue #153 June 2019
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CHRIS LEWIS<br />
is my own handwriting which<br />
I still find thrilling), The<br />
Better Half pub in Hove, The<br />
Old Laundry at Shepherds<br />
Bush Market and Platf9rm.”<br />
So, what’s the essence of a<br />
good brand design, I ask?<br />
“A resonance with the past.<br />
A logo should make an emotional<br />
connection with the<br />
person who sees it. It should<br />
tell a story. So, with the<br />
new Visit <strong>Lewes</strong> logo, we’ve<br />
linked to the checks of the<br />
old town shields – at the same<br />
time as designing something<br />
new, and contemporary. Or,<br />
with Franklins Brewery, in<br />
Ringmer, the design plays<br />
with a little pattern that<br />
echoes the fields of the South<br />
Downs. I also really enjoyed<br />
working with the zero-waste<br />
Silo restaurant in Brighton – a<br />
restaurant unlike any other.<br />
I contributed some design<br />
to the Silo book that’s being<br />
released soon.<br />
“For the Visit <strong>Lewes</strong> rebranding,<br />
our whole focus has been<br />
on the vibrancy of the town<br />
and its environs today: all the<br />
characters who live and work<br />
here. The artists, the makers,<br />
the cyclists and the shopkeepers<br />
to name but a few. It’s<br />
about celebrating the people<br />
by sharing their stories… ”<br />
Charlotte Gann<br />
studiolewis.co.uk<br />
9
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