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Astonishing Companies in Robotics 2019

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www.<strong>in</strong>sightssuccess.com<br />

ASTONISHING<br />

COMPANIES IN<br />

ROBOTICS<br />

<strong>2019</strong><br />

VOL 4<br />

April-<strong>2019</strong><br />

ISSUE-6<br />

Dr. Simon Haddad<strong>in</strong><br />

CEO & Co-founder<br />

ROBOTICS FOR EVERYONE


EDITOR’S DESK<br />

oday, we can observe that robotics is tak<strong>in</strong>g<br />

Thuman lives to the next level. Everywhere <strong>in</strong><br />

our daily life, we f<strong>in</strong>d robots applications; it<br />

<strong>in</strong>cludes automated doors, drones, automated park<strong>in</strong>g<br />

lots, different systems <strong>in</strong> the automobiles, kitchen<br />

equipment, many clean<strong>in</strong>g and wash<strong>in</strong>g equipment,<br />

different safety and control systems and many more.<br />

All these th<strong>in</strong>gs are mak<strong>in</strong>g our life so simple,<br />

luxurious, and safe.<br />

Robots are popularly used <strong>in</strong> the manufactur<strong>in</strong>g<br />

<strong>in</strong>dustries to safeguard humans from hazardous<br />

environments such as near-furnace high-temperature<br />

works, chemical processes, nuclear radiations, and<br />

many more. Robots can also be utilized <strong>in</strong> complex<br />

repetitive tasks where humans experience fatigue; it<br />

<strong>in</strong>cludes transport<strong>in</strong>g, weld<strong>in</strong>g, pa<strong>in</strong>t<strong>in</strong>g, assembl<strong>in</strong>g,<br />

<strong>in</strong>spect<strong>in</strong>g, and many more. This use of robots <strong>in</strong> the<br />

manufactur<strong>in</strong>g will lead to improved quality and<br />

productivity <strong>in</strong> addition to a healthy workforce.<br />

<strong>Robotics</strong>: Simplify<strong>in</strong>g and<br />

Safeguard<strong>in</strong>g the Human Life<br />

When it comes to security surveillance and wars,<br />

robots are play<strong>in</strong>g a vital role. Different unmanned<br />

vehicles such as drones, t<strong>in</strong>y ground vehicles, and<br />

more are used <strong>in</strong> safeguard<strong>in</strong>g national borders as well<br />

as deal<strong>in</strong>g with the war. These are provid<strong>in</strong>g every<br />

t<strong>in</strong>y detail to military forces that helps them to take<br />

correct required action aga<strong>in</strong>st enemy whenever<br />

needed.<br />

The space <strong>in</strong>dustry is also mostly us<strong>in</strong>g robots to<br />

perform different tasks <strong>in</strong> the deep space. That may be<br />

<strong>in</strong> the movements of satellite/shuttle elements or<br />

work<strong>in</strong>g of different observatory devices and vehicles.<br />

Till now many robotic vehicles have sent on Moon as<br />

well as Mars for research and evaluation purposes.


Robotic companies are grow<strong>in</strong>g very vastly with the <strong>in</strong>creased use of robots for different applications. They are <strong>in</strong>troduc<strong>in</strong>g<br />

highly sophisticated robotic products with heavy research and <strong>in</strong>novation. With the utilization of technologies such as<br />

Artificial Intelligence and IoT, robots are becom<strong>in</strong>g smarter, faster, and safer. This makes robotics <strong>in</strong>dustry more valuable for<br />

their extraord<strong>in</strong>ary <strong>in</strong>novative benefits.<br />

In this issue of “<strong>Astonish<strong>in</strong>g</strong> <strong>Companies</strong> <strong>in</strong> <strong>Robotics</strong> <strong>2019</strong>”, we have enlisted the companies whose efforts and <strong>in</strong>novations<br />

are remarkably transform<strong>in</strong>g the robotics <strong>in</strong>dustry. On the cover of this issue, we have, FRANKA EMIKA: <strong>Robotics</strong> for<br />

Everyone. At Franka Emika, the team’s ultimate goal was to develop the first system of a completely new robot generation –<br />

affordable, safe, <strong>in</strong>telligent, and an actively support<strong>in</strong>g tool for humans. It was <strong>in</strong>itially designed as a factory assistant,<br />

evolv<strong>in</strong>g <strong>in</strong>to a service robot for support<strong>in</strong>g elderly and sick persons, and, f<strong>in</strong>ally, a helper <strong>in</strong> the user’s daily life.<br />

Franka Emika’s vision is to create ‘robotics technology for everyone’, with a goal to overcome one of the biggest challenges<br />

of modern society, reliev<strong>in</strong>g an entire generation of tedious, potentially dangerous, vastly time-consum<strong>in</strong>g, and monotonous<br />

labor. Franka Emika’s approach places the human and its needs <strong>in</strong> the center of development. The approach to excel <strong>in</strong> all<br />

discipl<strong>in</strong>es that may be tangent to robotics from mechatronic component development to high-level <strong>in</strong>teraction is quite<br />

unique.<br />

Dr. Simon Haddad<strong>in</strong> is the CEO and Co-founder of Franka Emika. Simon is a 33 years old <strong>in</strong>novative entrepreneur who<br />

earned his doctorate <strong>in</strong> safe physical human-robot <strong>in</strong>teraction. Simon received the Deutsche Zukunftspreis by Federal<br />

President Frank-Walter Ste<strong>in</strong>meier <strong>in</strong> November 2017 and the Manager of the Year 2018 award from Markt&Technik. Also,<br />

his efforts let Franka Emika become the only German Company to be highlighted on the cover of the iconic TIME<br />

Magaz<strong>in</strong>e’s “Best Inventions 2018” edition. Besides that, he has more than 30 national and <strong>in</strong>ternational publications <strong>in</strong><br />

journals and conference talks and a multitude of national and <strong>in</strong>ternational patents.<br />

In the list<strong>in</strong>g we have, Blue Frog <strong>Robotics</strong>: Develop<strong>in</strong>g Amaz<strong>in</strong>g Emotional Robots with Passion, Consequential <strong>Robotics</strong>:<br />

Provid<strong>in</strong>g Global Platform to Develop Next Generation Consumer and Commercial Robots, and FoldiMate: Mak<strong>in</strong>g One of<br />

the Most Hated Household Chores Easy.<br />

In an <strong>in</strong>terview with Insights Success Thomas Lichtenberger, the CEO of Festo Didactic Inc. <strong>in</strong>troduces us to his<br />

organization, which is one of the first automation companies to collaborate with U.S. high schools, colleges and universities<br />

<strong>in</strong> order to better prepare students for emerg<strong>in</strong>g careers <strong>in</strong> technology and design eng<strong>in</strong>eer<strong>in</strong>g.<br />

While go<strong>in</strong>g through our magaz<strong>in</strong>e don’t miss out the masterly written articles from our editors as well as valuable views of<br />

some of the successful bus<strong>in</strong>ess leaders.<br />

So let’s start the Read<strong>in</strong>g!<br />

Suhel Mashayak


ARTICLE<br />

Future-Bots<br />

Catch<strong>in</strong>g-up with<br />

the <strong>Robotics</strong> for<br />

Better Future<br />

22 42<br />

30<br />

Digi Connection<br />

Benefits of Blockcha<strong>in</strong><br />

<strong>in</strong> the mak<strong>in</strong>g of<br />

Smarter Energy Grids<br />

Consequential<br />

<strong>Robotics</strong><br />

Provid<strong>in</strong>g Global Platform<br />

to Develop Next Generation<br />

Consumer and<br />

Commercial Robots<br />

20<br />

Blue Frog <strong>Robotics</strong><br />

Develop<strong>in</strong>g Amaz<strong>in</strong>g<br />

Emotional Robots<br />

with Passion<br />

36<br />

FoldiMate<br />

Mak<strong>in</strong>g One of the<br />

Most Hated Household<br />

Chores Easy


Editor-<strong>in</strong>-Chief Pooja M. Bansal<br />

Senior Editor<br />

Manag<strong>in</strong>g Editor<br />

Executive Editor<br />

Contribut<strong>in</strong>g Editor<br />

Visualiser<br />

Anish Miller<br />

Suhel Mashayak<br />

Stella Andrew<br />

Upama, Ryan, Abhishaj<br />

David K<strong>in</strong>g<br />

Art & Design Head Amol Kamble<br />

Art & Design Assistant<br />

Co-designer<br />

Art & Picture Editor<br />

Bus<strong>in</strong>ess Development Manager<br />

Market<strong>in</strong>g Manager<br />

Bus<strong>in</strong>ess Development Executive<br />

Sales Executives<br />

Savita Pandav<br />

Paul Bel<strong>in</strong><br />

Asha Bange<br />

Mary D’souza<br />

Sophie Smith<br />

Jennifer W<strong>in</strong>get<br />

Joseph, Dan, Vrushali<br />

Technical Head Jacob Smile<br />

Assistant Technical Head Pratiksha Patil<br />

Technical Consultants Amar, David, Robert<br />

Digital Market<strong>in</strong>g Manager<br />

Assistant Digital Market<strong>in</strong>g Manager<br />

SME-SMO Executives<br />

Al<strong>in</strong>a Sege<br />

Prashant Chevale<br />

Gemson, Uma<br />

Research Analyst Eric Smith<br />

Circulation Manager<br />

Tanaji<br />

sales@<strong>in</strong>sightssuccess.com<br />

April, <strong>2019</strong><br />

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Dr. Simon Haddad<strong>in</strong><br />

CEO & Co-founder<br />

IMAGE CREDIT<br />

Ansgar Pudenz<br />

Deutscher Zukunftspreis


ASTONISHING<br />

COMPANIES IN<br />

ROBOTICS<br />

<strong>2019</strong> COVER STORY<br />

<strong>Robotics</strong> for Everyone<br />

Designed,<br />

Developed<br />

and made <strong>in</strong><br />

Germany


tate-of-the-art robotics<br />

Stechnology has essentially been<br />

stagnat<strong>in</strong>g over the past decades.<br />

It offers solutions that are remote to<br />

humans, extremely expensive and nonflexible;<br />

suitable only for precise<br />

position<strong>in</strong>g (e.g. sett<strong>in</strong>g spot welds),<br />

programmed to predef<strong>in</strong>ed paths (e.g.,<br />

pa<strong>in</strong>t<strong>in</strong>g) and beh<strong>in</strong>d safety fences.<br />

Technically speak<strong>in</strong>g, advanced<br />

<strong>in</strong>dustrial robots are position<strong>in</strong>g<br />

mach<strong>in</strong>es far away from the idea of<br />

what a robot can and cannot do. To<br />

unleash the orig<strong>in</strong>al purpose of robots,<br />

along with safely support<strong>in</strong>g humans,<br />

serv<strong>in</strong>g their needs and desires, and<br />

reliev<strong>in</strong>g them from laborious and<br />

possibly dangerous work, the<br />

traditional concepts had to be<br />

overthrown.<br />

At Franka Emika, the team’s ultimate<br />

goal was to develop the first system of<br />

a completely new robot generation -<br />

affordable, safe, <strong>in</strong>telligent, and an<br />

actively support<strong>in</strong>g tool for humans. It<br />

was <strong>in</strong>itially designed as a factory<br />

assistant, evolv<strong>in</strong>g <strong>in</strong>to a service robot<br />

for support<strong>in</strong>g elderly and sick persons,<br />

and, f<strong>in</strong>ally, a helper <strong>in</strong> the user's daily<br />

life.<br />

Next Generation Robots for<br />

Sophisticated Human Life<br />

Franka Emika’s vision is to create<br />

‘robotics technology for everyone’,<br />

with a goal to overcome one of the<br />

biggest challenges of modern society,<br />

reliev<strong>in</strong>g an entire generation of<br />

tedious, potentially dangerous, vastly<br />

time-consum<strong>in</strong>g, and monotonous<br />

labor. Franka Emika’s approach places<br />

the human and its needs <strong>in</strong> the center<br />

of development. The approach to excel<br />

<strong>in</strong> all discipl<strong>in</strong>es that may be tangent to<br />

robotics from mechatronic component<br />

development to high-level <strong>in</strong>teraction<br />

is quite unique.<br />

The company’s first <strong>in</strong>dustrial robotic<br />

arm “Panda” has been designed to be<br />

accessible for everybody; it is a<br />

capable power tool, affordable also for<br />

small bus<strong>in</strong>esses, operable with<strong>in</strong><br />

m<strong>in</strong>utes and made for human<br />

<strong>in</strong>teraction. The robot <strong>in</strong>corporates<br />

various novel possibilities as a humanlike<br />

sense of touch, complete Industry<br />

4.0 capability, multimodal <strong>in</strong>teraction,<br />

and unprecedented flexibility and<br />

performance, just to name a few. From<br />

the series production plant <strong>in</strong> Bavaria,<br />

Germany; Panda is already be<strong>in</strong>g<br />

shipped worldwide to all types of users<br />

and is currently the fastest sell<strong>in</strong>g robot<br />

system <strong>in</strong> the world.<br />

Although, Franka Emika targets for a<br />

broad field of application, the<br />

European SME market and the global<br />

3C market (computers, communication<br />

devices, and consumer electronics) as<br />

some of the biggest yet hardly<br />

automated markets <strong>in</strong> the world,<br />

currently shape the focus. This aga<strong>in</strong> is<br />

unusual, as most robot suppliers try to<br />

<strong>in</strong>crementally improve automation,<br />

whereas Franka Emika goes for<br />

completely new fields.<br />

About the Leader<br />

Dr. Simon Haddad<strong>in</strong> is the CEO and<br />

Co-founder of Franka Emika. Simon<br />

is a 33 years old <strong>in</strong>novative<br />

entrepreneur who earned his doctorate<br />

<strong>in</strong> safe physical human-robot<br />

<strong>in</strong>teraction. Simon received the<br />

Deutsche Zukunftspreis by Federal<br />

President Frank-Walter Ste<strong>in</strong>meier <strong>in</strong><br />

November 2017 and the Manager of<br />

the Year 2018 award from<br />

Markt&Technik. Also, his efforts let<br />

Franka Emika become the only<br />

German Company to be highlighted on<br />

the cover of the iconic TIME<br />

Magaz<strong>in</strong>e’s “Best Inventions 2018”<br />

edition. Besides that, he has more than<br />

We develop<br />

Robots that<br />

Safeguard,<br />

Support and<br />

Serve Humans.<br />

30 national and <strong>in</strong>ternational<br />

publications <strong>in</strong> journals and conference<br />

talks and a multitude of national and<br />

<strong>in</strong>ternational patents.<br />

Simon has an outstand<strong>in</strong>g educational<br />

and work experience background<br />

<strong>in</strong>clud<strong>in</strong>g Military service with Air<br />

Transport Squadron 62 <strong>in</strong> session<br />

2005-06. In 2006, he did Mathematics<br />

and physics studies at Leibniz<br />

University Hanover, followed by


IMAGE CREDIT<br />

Ansgar Pudenz<br />

Deutscher Zukunftspreis<br />

medical studies at the University of<br />

Debrecen and completed a dissertation<br />

to become a medical doctor with<br />

excellence at the Institute of Pathology<br />

and Neuropathology. From 2010 to<br />

2013, he worked as a research scientist<br />

at the German Aerospace Center<br />

(DLR), Institute of <strong>Robotics</strong> and<br />

Mechatronics, and later, from 2012 to<br />

2016, he was a Ph.D. student at the<br />

Technical University Munich (TUM),<br />

Graduate School of Bioeng<strong>in</strong>eer<strong>in</strong>g.<br />

The Inception Story and Challenges<br />

As a research group ‘human-centered<br />

robotics’ under the leadership of Prof.<br />

Sami Haddad<strong>in</strong> one of the world’s<br />

most renown scientists <strong>in</strong> robotics and<br />

AI at DLR (German Aerospace<br />

Center), Simon and the found<strong>in</strong>g team<br />

were able to engage <strong>in</strong> the most<br />

advanced robotics research. One of the<br />

topics was the development of the first<br />

compliant space robot LBR III (lightweight<br />

robot III), a project that began<br />

by the end of 80's of the XX century.<br />

After solv<strong>in</strong>g many of the fundamental<br />

problems as a research team, <strong>in</strong> 2012<br />

they decided to try it on their own. One<br />

of the ma<strong>in</strong> drivers was that there was<br />

no robotic system commercially<br />

available that fulfilled even closely the<br />

ambitions of the found<strong>in</strong>g team.<br />

Although, be<strong>in</strong>g a rather young group<br />

of people, they were among the most<br />

experienced ones <strong>in</strong> this new field of<br />

technology.<br />

“In my op<strong>in</strong>ion, it is rather easy to<br />

work on someth<strong>in</strong>g you love and that<br />

has a clear purpose. I don’t th<strong>in</strong>k there<br />

is a list of toughest difficulties, but<br />

rather challenges that can be solved<br />

with patience and hard work,” asserts<br />

Simon on how to tackle the difficulties<br />

and challenges.


“I have learned that challenges are<br />

opportunities and that is how we<br />

should approach them. With<br />

<strong>in</strong>creas<strong>in</strong>gly “smart mach<strong>in</strong>es” we are<br />

able to overcome some of the biggest<br />

challenges of our society as<br />

demographic change, distribution of<br />

wealth or planetary pollution.<br />

However, we should always keep the<br />

human <strong>in</strong> control, especially <strong>in</strong> realworld<br />

AI which is robotics, and that is<br />

what we stand for,” added Simon.<br />

Extraord<strong>in</strong>ary <strong>Robotics</strong> Solutions<br />

for Support<strong>in</strong>g Human Be<strong>in</strong>gs<br />

The ma<strong>in</strong> motto of Franka Emika is to<br />

create ‘robotics for everyone.’ This<br />

demands the system that should be<br />

accessible – easy-to-use and affordable,<br />

flexible – ready for various<br />

applications as well as quickly<br />

adaptable to new tasks, and scalable –<br />

easy to be manufactured, allow<strong>in</strong>g for<br />

solution deployment on multiple robots<br />

– whereas at the same time that system<br />

should avoid humans from any<br />

exposure to danger <strong>in</strong> addition to its<br />

support and service. These concepts<br />

could not be implemented with<br />

exist<strong>in</strong>g robotic components, therefore<br />

the Franka Emika team designed and<br />

developed full stack robotics<br />

technology <strong>in</strong>clud<strong>in</strong>g mechatronics,<br />

control, low-level and high-level<br />

software, manufactur<strong>in</strong>g and many<br />

more, sett<strong>in</strong>g a new benchmark. “We<br />

firmly believe our team is composed of<br />

the best robotics specialists <strong>in</strong> the<br />

world. Their knowledge and<br />

experience ensured a goal-oriented<br />

development of the project with<br />

phenomenal results”, says Simon<br />

about his team.<br />

Major Benefits for customers<br />

The current user base of Franka Emika<br />

is highly diverse <strong>in</strong>clud<strong>in</strong>g worldwide<br />

researchers, service and health care<br />

providers, as well as almost all<br />

branches of <strong>in</strong>dustrial manufactur<strong>in</strong>g.<br />

Consequently, Panda had become the<br />

fastest sell<strong>in</strong>g <strong>in</strong>dustrial robotic system<br />

with around 2,000 robots shipped<br />

with<strong>in</strong> the first year. The possible user<br />

group of robotic systems had become<br />

multitudes bigger, as before users were<br />

dependent on hav<strong>in</strong>g <strong>in</strong>-house robotic<br />

know-how. This is a similar trend, as<br />

the company saw it <strong>in</strong> the IT market,<br />

where it became a commodity once the<br />

group of possible beneficiaries was<br />

extensive enough. The results represent<br />

unprecedented opportunities for added<br />

value, as robot solutions can be<br />

developed by start-ups, students or<br />

hobbyists with almost no <strong>in</strong>vestment,<br />

creat<strong>in</strong>g new commercial and noncommercial<br />

applications. Above all,<br />

small and medium-sized enterprises<br />

can also benefit greatly from access to<br />

such systems and even <strong>in</strong>crease their<br />

national and <strong>in</strong>ternational<br />

competitiveness.<br />

Future Roadmap<br />

In future, the company would like to<br />

witness how its dream ‘robotics for<br />

everyone’ becomes a reality where<br />

robotic systems become an <strong>in</strong>separable<br />

part of human lives <strong>in</strong> all social<br />

dimensions – from hospitals and<br />

schools to factory plants and even the<br />

less-charted Space.<br />

Simon’s advice to the new entrants <strong>in</strong><br />

the <strong>Robotics</strong> sphere – “Real robotics is<br />

hard. Don’t underestimate it and be<br />

patient.”<br />

Panda<br />

has been<br />

designed<br />

uniquely<br />

as a sensitive,<br />

<strong>in</strong>terconnected,<br />

adaptive and<br />

cost-efficient<br />

robot.


IMAGE CREDIT<br />

Ansgar Pudenz<br />

Deutscher Zukunftspreis<br />

Cutt<strong>in</strong>g-edge<br />

German<br />

eng<strong>in</strong>eer<strong>in</strong>g<br />

accessible to<br />

everyone


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Interview with Insights Success<br />

In an <strong>in</strong>terview with Insights Success Thomas<br />

Lichtenberger, the CEO of Festo Didactic Inc.<br />

<strong>in</strong>troduces us to his organization, which is one of the<br />

first automation companies to collaborate with U.S. high<br />

schools, colleges and universities <strong>in</strong> order to better prepare<br />

students for emerg<strong>in</strong>g careers <strong>in</strong> technology and design<br />

eng<strong>in</strong>eer<strong>in</strong>g.<br />

Festo provides <strong>in</strong>dustrial and education partners with the<br />

support they need through post-secondary apprenticeship<br />

programs, blended STEM curriculum, state-of-the-art<br />

eng<strong>in</strong>eer<strong>in</strong>g systems and lab equipment that resemble real<br />

Smart Factories, and through sponsored vocational<br />

competitions and summer camps.<br />

Below are the highlights of the <strong>in</strong>terview between Thomas<br />

and Insights Success:<br />

What is your def<strong>in</strong>ition of Festo? And what was the<br />

<strong>in</strong>spiration that led to the <strong>in</strong>ception of the company?<br />

Festo Didactic is a lead<strong>in</strong>g provider of technical education<br />

equipment and tra<strong>in</strong><strong>in</strong>g. Our educational solutions evolved<br />

from a world-class automation and eng<strong>in</strong>eer<strong>in</strong>g division and<br />

<strong>in</strong>tegrates the latest trends <strong>in</strong> each learn<strong>in</strong>g system it offers.<br />

The <strong>in</strong>novative product range allows educators and tra<strong>in</strong>ers<br />

to equip their classroom with the technology they need,<br />

from <strong>in</strong>dividual workstations to complete Learn<strong>in</strong>g<br />

Factories, as well as tra<strong>in</strong><strong>in</strong>g and consult<strong>in</strong>g, eLearn<strong>in</strong>g,<br />

courseware solutions, and LMS <strong>in</strong>tegration.<br />

We have built over 100 years of trust provid<strong>in</strong>g high quality<br />

German eng<strong>in</strong>eer<strong>in</strong>g. Festo is a family-run company that<br />

has grown to become a worldwide supplier <strong>in</strong> 176<br />

countries, serv<strong>in</strong>g 300,000 customers across 35 <strong>in</strong>dustries,<br />

<strong>in</strong>clud<strong>in</strong>g brand name partners and government <strong>in</strong>stitutions.<br />

We leverage our expertise <strong>in</strong> the <strong>in</strong>dustrial sector to create<br />

holistic learn<strong>in</strong>g environments and workforce development<br />

tra<strong>in</strong><strong>in</strong>g for middle school, high school and college<br />

students.<br />

Would you k<strong>in</strong>dly elaborate on your company’s<br />

<strong>in</strong>novative services, solutions and their benefits to your<br />

customers?<br />

For over 40 years, Festo Didactic has prepared students <strong>in</strong><br />

North America for <strong>in</strong>-demand jobs <strong>in</strong> a complex <strong>in</strong>dustrial<br />

environment. We provide colleges and universities with topof-the-l<strong>in</strong>e<br />

simulated Smart Factories to develop the<br />

advanced manufactur<strong>in</strong>g workforce of tomorrow. Ours was<br />

one of the first automation companies to foster<br />

collaboration with North American <strong>in</strong>stitutions for Industry<br />

4.0 career read<strong>in</strong>ess.<br />

The Festo Didactic product and service portfolio offers<br />

solutions for rapid learn<strong>in</strong>g and retention <strong>in</strong> the entire<br />

spectrum of automation technologies: pneumatics,<br />

electropneumatics, hydraulics, electrohydraulics,<br />

electronics, electrical eng<strong>in</strong>eer<strong>in</strong>g, sensors, robotics, CNC<br />

technology, PLC and fieldbus technology, manufactur<strong>in</strong>g<br />

technology, and process eng<strong>in</strong>eer<strong>in</strong>g as well as<br />

mechatronics.<br />

Festo Didactic products comb<strong>in</strong>e theoretical knowledge<br />

with practical experience <strong>in</strong> automation and technology.<br />

Intuitive and fast learn<strong>in</strong>g is achieved through practical<br />

learn<strong>in</strong>g systems and learn<strong>in</strong>g factories, which makes the<br />

technologies and processes used <strong>in</strong> <strong>in</strong>dustrial production,<br />

immediately tangible and illustrate them <strong>in</strong> an<br />

understandable way. People <strong>in</strong> tra<strong>in</strong><strong>in</strong>g are able to use these<br />

systems to gather the real, practical experience that they<br />

need to work <strong>in</strong>dependently <strong>in</strong> <strong>in</strong>dustry, and quickly<br />

contribute to a company’s productivity.<br />

What is your take on the current landscape of the<br />

<strong>Robotics</strong> and Automation <strong>in</strong>dustry, and what does their<br />

potential hold, <strong>in</strong> the future?<br />

Introduc<strong>in</strong>g advanced manufactur<strong>in</strong>g and robotics programs<br />

<strong>in</strong>to schools at an earlier age is a crucial piece to solv<strong>in</strong>g the<br />

STEM skills shortage. Teach<strong>in</strong>g students to work alongside<br />

robots and how to operate them won’t be limited to<br />

<strong>in</strong>dustrial environments. It’s hard to imag<strong>in</strong>e jobs <strong>in</strong> the<br />

future that won't have an element of automation or IoT/IIoT<br />

<strong>in</strong>tegration. Our current reality, and future reality, is a<br />

highly digital world where the pace of change and frequent<br />

market disruptions will require workers to be nimble and<br />

learn how to adapt quickly to these changes.<br />

W e at Festo, leverage our<br />

expertise <strong>in</strong> the <strong>in</strong>dustrial sector<br />

to create holistic learn<strong>in</strong>g<br />

environments and workforce<br />

development tra<strong>in</strong><strong>in</strong>g for<br />

middle school, high school<br />

and college students<br />

|April <strong>2019</strong>| 17


What does Festo’s future roadmap <strong>in</strong>clude, <strong>in</strong> terms of expansion,<br />

<strong>in</strong>novation and development?<br />

The Festo Industry Certification Program (FICP), our new<br />

comprehensive <strong>in</strong>dustry skills certification, is based on <strong>in</strong>dustry and<br />

education partnerships to ensure students have the right set of skills to<br />

be <strong>in</strong>dustry ready. FICP evolved from our global <strong>in</strong>dustrial automation<br />

division and technical education experience over the past six decades.<br />

The Mechatronics Apprenticeship Program was established by Festo<br />

Didactic to address the workforce skills gap <strong>in</strong> Advanced<br />

Manufactur<strong>in</strong>g. MAP is designed to help <strong>in</strong>dividuals learn advanced<br />

manufactur<strong>in</strong>g skills from employer partners while they earn an<br />

associate’s degree <strong>in</strong> mechatronics <strong>in</strong> partnership with S<strong>in</strong>clair<br />

Community College <strong>in</strong> Mason, Ohio. The program's mission is to help<br />

employers develop skills that are miss<strong>in</strong>g <strong>in</strong> today's workforce by<br />

comb<strong>in</strong><strong>in</strong>g theoretical education with hands-on and on-the-job tra<strong>in</strong><strong>in</strong>g.<br />

Bionics4Education is an <strong>in</strong>novative learn<strong>in</strong>g environment offer<strong>in</strong>g a<br />

range of projects <strong>in</strong>spired by nature. This technology connects familiar,<br />

nature-based activities with complex robotics and eng<strong>in</strong>eer<strong>in</strong>g <strong>in</strong><br />

project-based learn<strong>in</strong>g experiences that <strong>in</strong>crease accessibility and<br />

comprehension for student learners. This <strong>in</strong>novative learn<strong>in</strong>g model<br />

allows students to ga<strong>in</strong> important 21st century skills <strong>in</strong>clud<strong>in</strong>g<br />

creativity, <strong>in</strong>novation, and problem solv<strong>in</strong>g. Teach<strong>in</strong>g students to see<br />

the world differently, Bionics4Education helps students draw upon and<br />

synthesizes knowledge from different discipl<strong>in</strong>es to develop a solution.<br />

About the CEO<br />

For over two decades, Thomas Lichtenberger has dedicated his career<br />

to advanc<strong>in</strong>g the global automation <strong>in</strong>dustry. As the CEO of Festo<br />

Didactic Inc., Thomas is responsible for all market and sales activities<br />

<strong>in</strong> North America. A passionate advocate for career and technical<br />

education, Thomas is committed to clos<strong>in</strong>g the STEM skills gap,<br />

improv<strong>in</strong>g workforce development, and Industry 4.0 career read<strong>in</strong>ess.<br />

Prior to jo<strong>in</strong><strong>in</strong>g Festo, Thomas served as President and CEO for Festo<br />

Canada, where he oversaw all bus<strong>in</strong>ess activities of the automation<br />

market. He led the transformation <strong>in</strong>to a profitable and successfully<br />

focused company that became the market leader <strong>in</strong> Canada. Before he<br />

moved to Canada <strong>in</strong> 2008, Thomas had several senior management<br />

positions <strong>in</strong> Festo's headquarters <strong>in</strong> Germany.<br />

Thomas holds an executive MBA from the Graduate School of<br />

Bus<strong>in</strong>ess Adm<strong>in</strong>istration <strong>in</strong> Zurich and a BS <strong>in</strong> Electrical Eng<strong>in</strong>eer<strong>in</strong>g<br />

from the University of Applied Science <strong>in</strong> Karlsruhe, Germany.<br />

18<br />

|April <strong>2019</strong>|


BLUE FROG<br />

ROBOTICS<br />

Develop<strong>in</strong>g Amaz<strong>in</strong>g<br />

Emotional Robots with<br />

Passion<br />

<strong>Robotics</strong> is said to be the next<br />

technological revolution. The<br />

advances <strong>in</strong> robotics and AI<br />

are happen<strong>in</strong>g rapidly and the demand<br />

for consumer robotic solutions is<br />

grow<strong>in</strong>g. We are mov<strong>in</strong>g towards a<br />

world full of robots shift<strong>in</strong>g from a<br />

phase largely dom<strong>in</strong>ated by domestic<br />

robots (e.g., vacuums, mops and<br />

lawnmowers) <strong>in</strong>to robots engag<strong>in</strong>g<br />

directly with humans <strong>in</strong> the form of<br />

personal assistants or family<br />

companions. Tomorrow, companion<br />

robots will be part of our lives as the<br />

smartphone is one of them today<br />

although we would never have<br />

imag<strong>in</strong>ed it at first. We can say that for<br />

successful customer adoption,<br />

“Emotional Artificial Intelligence” is<br />

the key. By understand<strong>in</strong>g this<br />

technological shift Blue Frog<br />

<strong>Robotics</strong> has <strong>in</strong>troduced BUDDY<br />

Robot and redef<strong>in</strong>ed the way we<br />

<strong>in</strong>teract with technologies by creat<strong>in</strong>g a<br />

user-friendly, proactive and engag<strong>in</strong>g<br />

<strong>in</strong>terface with an unbeatable charm.<br />

Fundamentally, BUDDY is about a<br />

new way of <strong>in</strong>teract<strong>in</strong>g with<br />

technology, is a new enterta<strong>in</strong>ment<br />

platform, security system and assistant<br />

for all the family, able to grow and<br />

learn with each member to enable<br />

richer <strong>in</strong>teractions, while enhanc<strong>in</strong>g the<br />

quality of life at all age.<br />

Blue Frog <strong>Robotics</strong> is a cutt<strong>in</strong>g-edge<br />

French start-up and developer of<br />

BUDDY, the first Emotional Robot for<br />

the all family, with dedicated services<br />

for B2B2C supported by emotional<br />

<strong>in</strong>teractions and autonomous<br />

behaviors.<br />

BUDDY generates<br />

empathy and an<br />

emotional<br />

connection almost<br />

<strong>in</strong>stantaneously that<br />

makes people feel<br />

affection for him<br />

BUDDY: The Emotional Robot<br />

BUDDY is the emotional companion<br />

that connects, protects, and <strong>in</strong>teracts<br />

with each member of the family.<br />

BUDDY can secure, assist, connect<br />

and enterta<strong>in</strong> elders at home or <strong>in</strong><br />

senior hous<strong>in</strong>g. He is also the perfect<br />

emotional robot to teach and play with<br />

children especially those with special<br />

needs. This ready to go market,<br />

emotional platform, and robot solution<br />

address also robot manufacturers,<br />

distributors or licensees that need<br />

robots with “smart” and emotional<br />

capacities (behavior, adaptability,<br />

proactivity, etc.).<br />

The architect beh<strong>in</strong>d the Blue Frog<br />

<strong>Robotics</strong><br />

Rodolphe Hasselvander is the CEO<br />

and Founder of Blue Frog <strong>Robotics</strong>.<br />

He is a pioneer eng<strong>in</strong>eer and<br />

entrepreneur <strong>in</strong> <strong>in</strong>dustrial & personal<br />

robotics. He has been work<strong>in</strong>g <strong>in</strong><br />

robotics for over 20 years, <strong>in</strong>clud<strong>in</strong>g<br />

Artificial Intelligence, educational and<br />

assistance robots, autonomous cars and<br />

platforms, humanoid robots and other<br />

k<strong>in</strong>ds of robots for logistic, defense,<br />

surgery & construction. He has been<br />

lead<strong>in</strong>g the CRIIF, a well-known<br />

French robotics lab and decided <strong>in</strong><br />

2014 to create to transfer these high<br />

robotics technologies <strong>in</strong> accessible<br />

robots like BUDDY for consumers.<br />

Rodolphe had always the dream to<br />

develop an emotional companion robot<br />

to change the life of millions of people.<br />

Challenge achieved as after 4 years of<br />

R&D, we are ready for global B2B2C<br />

deployment <strong>in</strong> <strong>2019</strong>.<br />

The Inception of Buddy Robot<br />

Blue Frog <strong>Robotics</strong> team had the desire<br />

to make robots that will help people to<br />

20<br />

|April <strong>2019</strong>|


ASTONISHING<br />

COMPANIES IN<br />

ROBOTICS<br />

<strong>2019</strong><br />

live a better life. After develop<strong>in</strong>g robots for nuclear,<br />

healthcare and defense applications, the company believes<br />

that the time for consumer robotics has come. At first, the<br />

orig<strong>in</strong>al idea of BUDDY was born out of the need to help<br />

the elderly to live alone longer with the aim at answer<strong>in</strong>g a<br />

challeng<strong>in</strong>g issue: overcom<strong>in</strong>g lonel<strong>in</strong>ess and isolation of<br />

people by eras<strong>in</strong>g the complexity of technology. Therefore,<br />

the company created an endear<strong>in</strong>g and cute robot that<br />

people want to bond with. When Blue Frog <strong>Robotics</strong> started<br />

to <strong>in</strong>troduce BUDDY to the public, he has been received so<br />

warmly by many users. Therefore, the company decided<br />

that their product had to match the current needs for daily<br />

life at all age and developed it with three sacrosanct<br />

pr<strong>in</strong>ciples: create empathy, make it accessible to the greatest<br />

number and scalable/upgradeable.<br />

Exclusive Offer<strong>in</strong>gs from Blue Frog <strong>Robotics</strong><br />

Blue Frog <strong>Robotics</strong> develops a disruptive product,<br />

especially endear<strong>in</strong>g, to have a significant impact on<br />

bus<strong>in</strong>ess and society. It creates a simple, reliable, massmarket<br />

product that can evolve easily and erase the<br />

technology’s complexity <strong>in</strong> favor of useful services. As the<br />

technology advances with giant strides, BUDDY is not<br />

<strong>in</strong>tended to be embedded <strong>in</strong> a sclerotic model. The robot<br />

must, therefore, be able to <strong>in</strong>tegrate many applications.<br />

S<strong>in</strong>ce BUDDY is built on a modular and flexible platform,<br />

the global community of BUDDY hardware and software<br />

developers can easily enrich the portfolio of applications<br />

specifically targeted to professionals, <strong>in</strong>clud<strong>in</strong>g Eldercare,<br />

Education and IoT <strong>in</strong>dustries.<br />

Improv<strong>in</strong>g Cont<strong>in</strong>uously to Serve Dist<strong>in</strong>ctly<br />

Blue Frog <strong>Robotics</strong> has already signed with some key<br />

corporate partners to start full-scale tests with BUDDY.<br />

Among them, the European leader <strong>in</strong> Age<strong>in</strong>g-Well,<br />

KORIAN, who will start experimentation with elderly,<br />

based on the unique capabilities of BUDDY to provide<br />

permanent assistance for both health caregiver and senior<br />

(safety/security, 24Hr monitor<strong>in</strong>g service, alert generation,<br />

social l<strong>in</strong>k, enterta<strong>in</strong>ment etc.).<br />

The company also have other projects under development<br />

with<strong>in</strong> the Education field (Robot Avatar to help sick<br />

children stay connected with schoolmates) and with a<br />

Healthcare major player to develop a therapy robot for<br />

special kids.<br />

On hospitality services, Blue Frog worked with SNCF<br />

(French railway company) to create and unique and orig<strong>in</strong>al<br />

travel experience on board where BUDDY animates the<br />

iDTGV wagon bar and with SOMFY (world leader <strong>in</strong> door<br />

and w<strong>in</strong>dow automation for the home and build<strong>in</strong>g<br />

Rodolphe Hasselvander<br />

CEO & Founder<br />

<strong>in</strong>dustry) to drive clients’ visit <strong>in</strong>side the brand-new<br />

experience center at their headquarter.<br />

Benefits for Customers<br />

In order to deliver the most acceptable, usable and emphatic<br />

robot, Blue Frog <strong>Robotics</strong> creates and develops a modular<br />

endorsed EAIF (Emotional AI Framework) for their clients<br />

to build <strong>in</strong>novative and differentiat<strong>in</strong>g solutions, services<br />

and applications for enhanced customer experience<br />

creation. By allow<strong>in</strong>g robots to have mean<strong>in</strong>gful<br />

<strong>in</strong>teractions with end-users, clients can create a more<br />

personalized user experience and <strong>in</strong>crease bus<strong>in</strong>ess value.<br />

Future Roadmap of Blue Frog and Robots<br />

At Blue Frog, whole team is passionate about br<strong>in</strong>g<strong>in</strong>g<br />

personal robotics to the next level. Their goal is that<br />

everyone to adopt his emotional companion robot. BUDDY<br />

will be the first real emotion robot and other robots will<br />

follow, maybe bigger and able to do more “concrete” as true<br />

humanoid robots.“In ten or fifteen years, we will all have a<br />

robot <strong>in</strong> our house. After all, <strong>in</strong> the early 1980s, the<br />

personal computer was only a distant mirage,” asserts<br />

Rodolphe.<br />

|April <strong>2019</strong>| 21


Catch<strong>in</strong>g-up<br />

with the<br />

ROBOTICS<br />

for<br />

Better<br />

FUTURE<br />

obots have always been<br />

Rpictured as a man-made<br />

advanced technological<br />

creativity, which do and will favor the<br />

human species for future. As robotics<br />

is vibrantly globalized, soon it will be<br />

ma<strong>in</strong>streamed <strong>in</strong> various fields and<br />

sectors. Currently, there are numerous<br />

enterprises worldwide which are<br />

implement<strong>in</strong>g robotics <strong>in</strong>to <strong>in</strong>dustrial,<br />

healthcare and commercial use.<br />

Whereas, robotics have experienced a<br />

lot of up’s and down’s dur<strong>in</strong>g this<br />

tenure, but with the time, it held a<br />

stronghold <strong>in</strong> the digital world.<br />

Whenever the discussion arises about<br />

the applications of robotics, the<br />

<strong>in</strong>dustrial sector has bespoken<br />

benefits’. Robots have become more<br />

affordable, smart and productive over<br />

the years. The sectors like agriculture,<br />

construction, warehous<strong>in</strong>g and<br />

logistics, and customer services. By<br />

<strong>in</strong>vest<strong>in</strong>g more <strong>in</strong> robots, an enterprise<br />

22<br />

|April <strong>2019</strong>|


Future-Bots<br />

will be solv<strong>in</strong>g certa<strong>in</strong> problems more<br />

accurately and efficiently. Meanwhile,<br />

utiliz<strong>in</strong>g robots will help enterprises to<br />

push their limits <strong>in</strong> order to fill up the<br />

productivity voids.<br />

With each slippage of time, the<br />

technology is upgrad<strong>in</strong>g so does the<br />

robotics. The advancements <strong>in</strong> robotics<br />

field will be a boon to the enterprises <strong>in</strong><br />

order to <strong>in</strong>crease growth and<br />

productivity rate. There are certa<strong>in</strong><br />

parameters that should be considered<br />

while implement<strong>in</strong>g robotics <strong>in</strong> the<br />

enterprise, such as<br />

Follow<strong>in</strong>g up Parameters before<br />

Reach<strong>in</strong>g the Depth of <strong>Robotics</strong><br />

Modify<strong>in</strong>g; as per the user’s need<br />

Generally, robots used to require<br />

advanced tra<strong>in</strong><strong>in</strong>g <strong>in</strong> order to operate<br />

comfortably. It’s not an issue for the<br />

big enterprises as they acquire the<br />

skilled people to deal with, where the<br />

small enterprises are not so gifted with<br />

loads of assets <strong>in</strong>itially. But, with the<br />

new advances <strong>in</strong> robotics technologies,<br />

it has become easier for small ventures<br />

to <strong>in</strong>vest <strong>in</strong> robots for <strong>in</strong>creas<strong>in</strong>g the<br />

productivity generat<strong>in</strong>g more revenue.<br />

Just by giv<strong>in</strong>g wireless commands<br />

from an IOT, demonstrat<strong>in</strong>g tasks to<br />

the robots gets easier. Nowadays, there<br />

are numerous varieties of robots to<br />

carry out multitasks, thus as per the<br />

user’s need, one can <strong>in</strong>vest <strong>in</strong> robots<br />

for the <strong>in</strong>dustrial purpose.<br />

Easily Compatible<br />

Unlike the big manufactur<strong>in</strong>g robots <strong>in</strong><br />

huge <strong>in</strong>dustries, there are various<br />

collaborative robots which are<br />

specially designed to work alongside<br />

and to assist human workers <strong>in</strong> a<br />

variety of tasks. Earlier it was sort of<br />

stressful for an enterprise to allot<br />

specific man-power for certa<strong>in</strong> task,<br />

but by implement<strong>in</strong>g co-bots such<br />

issues are resolved. As the size and<br />

shape of co-bots are gett<strong>in</strong>g more<br />

compact, it may benefit the enterprises<br />

<strong>in</strong> various terms.<br />

Easy to Develop<br />

Earlier robots were not able to program<br />

easily due to the <strong>in</strong>compatibility<br />

between the user <strong>in</strong>terface and<br />

hardware. But, now Robotic Operat<strong>in</strong>g<br />

System (ROS) is dom<strong>in</strong>at<strong>in</strong>g the<br />

<strong>in</strong>dustry by provid<strong>in</strong>g solutions for<br />

varied robots <strong>in</strong> order to perform the<br />

task without lagg<strong>in</strong>g. It’s an opensource<br />

framework which helps<br />

developers to redirect the programm<strong>in</strong>g<br />

<strong>in</strong> different ways. This open-source<br />

framework is dom<strong>in</strong>at<strong>in</strong>g the growth<br />

towards the constructive direction.<br />

Amplify<strong>in</strong>g the Range of Applied<br />

<strong>Robotics</strong><br />

st<br />

The 21 century—is the era of<br />

implement<strong>in</strong>g new ideology and<br />

technologies <strong>in</strong> various sectors. While<br />

technological disruption has<br />

collectively affected every possible<br />

|April <strong>2019</strong>| 23


sector, robotics is still unaffected. From past few years, the<br />

technology, as well as its implementation, has <strong>in</strong>creased<br />

substantially. Have a look on such few areas for possible<br />

applications.<br />

Oblig<strong>in</strong>g Enterprises through <strong>Robotics</strong><br />

Cobot’s: Assist<strong>in</strong>g Humans<br />

Unlike big manufactur<strong>in</strong>g robots, collaborative robots are<br />

designed to work with employees <strong>in</strong> enterprises and<br />

corporates. The design is smart enough to assist humans<br />

and also, compact enough to handle. Generally, the small<br />

and medium-sized enterprises (SMEs) are slightly boon by<br />

implement<strong>in</strong>g co-bots <strong>in</strong> day to day life, as they are easily<br />

adaptable, easy to process and most importantly it’s<br />

affordable. Accord<strong>in</strong>g to some experts, there’s a possibility<br />

of enormous growth <strong>in</strong> the bus<strong>in</strong>ess, if Co-bots are<br />

implemented widely. The ma<strong>in</strong> motive of <strong>in</strong>dustrial robots<br />

is to the prioritized safety of employees and workers, yet<br />

the chances of accidents are always at high risk. Whereas,<br />

co-bots works as a service robot; they come <strong>in</strong> various<br />

shape and sizes eas<strong>in</strong>g the workability and reduc<strong>in</strong>g the<br />

liability of employees. In order to get sanctioned as service<br />

robots, any co-bot has to pass certa<strong>in</strong> test<strong>in</strong>g parameters by<br />

robot manufactur<strong>in</strong>g companies, factors such as easily<br />

compatible with other devices and programs, safe <strong>in</strong><br />

use, easy to command, and process<strong>in</strong>g at a faster<br />

rate. Currently, co-bots are used for processes<br />

like mach<strong>in</strong>e tend<strong>in</strong>g, packag<strong>in</strong>g, and material<br />

handl<strong>in</strong>g. In spite of <strong>in</strong>dustries, co-bots are<br />

used <strong>in</strong> various sectors such as <strong>in</strong> farm<strong>in</strong>g,<br />

hospitals, healthcare and facilities, and<br />

labs. It does come under robot-as-aservice<br />

format.<br />

with personal robotics cloud which will help robots to take<br />

and give <strong>in</strong>formation directly. Depend<strong>in</strong>g on the robot, it<br />

can process various functions such as lift<strong>in</strong>g, leverag<strong>in</strong>g,<br />

handle vision, object recognition and other, thus certa<strong>in</strong><br />

robots acquire such skills and will provide <strong>in</strong>formation to<br />

the cloud. Then, this <strong>in</strong>formation helps other robots to get<br />

enlightened. In simple words to say, robots will teach other<br />

robots for the better good of the enterprises. On the other<br />

hand, as robots are gett<strong>in</strong>g more and more evolved, filter<strong>in</strong>g<br />

of essential <strong>in</strong>formation from rest will get much easier. This<br />

will comfort both big and small enterprises to manage big<br />

data more precisely.<br />

With the emergence of advancement <strong>in</strong> robotics, they are on<br />

the verge to touch skies already. If consider<strong>in</strong>g the above<br />

possible factors, this evergreen era of robotics is less likely<br />

to get saturated due to technological disruption. As the<br />

technologies are grow<strong>in</strong>g faster, the enterprises must to<br />

catch-up with them accord<strong>in</strong>gly. It’s high time to implement<br />

new technologies especially of the robotics as its utilization<br />

is not only subjected to warehouses but also, towards the <strong>in</strong>house<br />

enterprise work. Hopefully, there’s a possibility of<br />

robot-oriented <strong>in</strong>dustries <strong>in</strong> the future.<br />

Cloud <strong>Robotics</strong><br />

Imag<strong>in</strong>e an enterprise with<br />

robots that are totally <strong>in</strong>dependent<br />

to the user commands, <strong>in</strong> other<br />

words, no external programm<strong>in</strong>g<br />

may require <strong>in</strong> order to process robots<br />

for the various tasks. In accordance to<br />

that, a User Interface to be exact might not<br />

be needed <strong>in</strong> the future, as mach<strong>in</strong>e learn<strong>in</strong>g is<br />

already on its verge to get explored. Currently, <strong>in</strong><br />

order to carry out certa<strong>in</strong> tasks robots are been told to<br />

what to do us<strong>in</strong>g the <strong>in</strong>terface whereas, cloud robotics<br />

directly twitch compatible code from the clouds which<br />

are required for the tasks. To work alongside with<br />

humans, robots must be deep learn<strong>in</strong>g the subjects<br />

simultaneously able to po<strong>in</strong>t out problems and provide<br />

solutions right away. Meanwhile, it will be a boon for the<br />

enterprises if the employees will get to <strong>in</strong>teract with robots<br />

as a personified object rather than a mach<strong>in</strong>e. Soon, there<br />

24<br />

|April <strong>2019</strong>|


Impact of<br />

Blockcha<strong>in</strong><br />

technology<br />

<strong>in</strong> Logistics<br />

<strong>in</strong>dustry<br />

Raghu Bala<br />

CEO<br />

NetObjex Inc<br />

ABOUT THE AUTHOR:<br />

Raghu Bala CEO, NetObjex Inc is based<br />

<strong>in</strong> Southern California. Raghu formerly<br />

worked with Yahoo, Infospace, PwC,<br />

and with 3 successful startup exits.<br />

He is a Wharton MBA <strong>in</strong> F<strong>in</strong>ance, MS<br />

<strong>in</strong> Computer Science from RPI, Ex-<br />

Columbia University Adjunct Lecturer,<br />

published author and major<br />

conferences <strong>in</strong>clud<strong>in</strong>g IoT Congress,<br />

Google IO, and more. His Current focus<br />

areas are Decentralized comput<strong>in</strong>g,<br />

Distributed ledgers, IoT, and Cryptocurrencies<br />

respectively.<br />

26<br />

|April <strong>2019</strong>|


Expert’s Insights<br />

The Logistics Industry is a key segment <strong>in</strong> several<br />

world economies, <strong>in</strong>clud<strong>in</strong>g that of the United<br />

States.<br />

Us<strong>in</strong>g a study from AT Kearney, it accounted for about<br />

7.5% of GDP <strong>in</strong> 2016. The Logistics <strong>in</strong>dustry is made up of<br />

several subsegments <strong>in</strong>clud<strong>in</strong>g:<br />

• Motor Carriers e.g. JB Hunt, Old Dom<strong>in</strong>ion<br />

• Parcel Delivery e.g. Fed Ex, UPS<br />

• Rail e.g. CSX, Norfolk Southern<br />

• Conta<strong>in</strong>er Shipp<strong>in</strong>g e.g. Maersk, Hapag-Lloyd<br />

• Air Freight e.g. DHL, Mart<strong>in</strong>air<br />

• Pipel<strong>in</strong>e companies e.g. Enbridge, K<strong>in</strong>der Morgan<br />

• Freight Forwarders e.g. Kuehne+Nagel, S<strong>in</strong>otrans<br />

• Third Party Logistics e.g. CH Rob<strong>in</strong>son, XPO Logistics<br />

• Warehous<strong>in</strong>g <strong>Companies</strong> e.g. Ryder, Geodis<br />

Many of the players <strong>in</strong> the above list bleed over <strong>in</strong>to the<br />

other segments and offer a broad product mix.<br />

Technology has cont<strong>in</strong>ued to be the catalyst for change <strong>in</strong><br />

the Logistics <strong>in</strong>dustry. New bus<strong>in</strong>ess models are be<strong>in</strong>g<br />

constantly developed and driv<strong>in</strong>g the <strong>in</strong>dustry towards a<br />

flexible, connected, optimized supply cha<strong>in</strong>. Customer<br />

expectations also cont<strong>in</strong>ue to evolve with a greater need for<br />

immediacy, convenience and personalization at the core.<br />

AI, IoT, and Blockcha<strong>in</strong> technologies have a major role to<br />

play <strong>in</strong> this evolution.<br />

Logistics, <strong>in</strong> general, <strong>in</strong>volves a Cha<strong>in</strong> of Custody where<br />

goods change hands between multiple parties. For <strong>in</strong>stance,<br />

a Seller <strong>in</strong> Ch<strong>in</strong>a wishes to ship goods to a Buyer <strong>in</strong> the US.<br />

It is very likely that <strong>in</strong> this scenario the goods e.g. a<br />

Conta<strong>in</strong>er will go through several <strong>in</strong>termediaries e.g.<br />

truck<strong>in</strong>g companies, shipp<strong>in</strong>g companies before reach<strong>in</strong>g<br />

the buyer.<br />

At present, most of this journey is fairly opaque <strong>in</strong> that once<br />

the goods leave the custody of the Sender, there is very little<br />

<strong>in</strong>sight as to its status until it arrives at the Buyer. When<br />

s<strong>in</strong>gle companies handle the entire shipment e.g. FedEx,<br />

DHL etc then there is slightly more visibility through<br />

mobile notifications and web based track<strong>in</strong>g via track<strong>in</strong>g<br />

numbers. But when multiple carriers are <strong>in</strong>volved, trac<strong>in</strong>g<br />

and track<strong>in</strong>g becomes exponentially more difficult and is<br />

not be<strong>in</strong>g handled most effectively at present.<br />

Enter Blockcha<strong>in</strong> to the rescue. Blockcha<strong>in</strong> is a form of<br />

|April <strong>2019</strong>| 27


Source: NetObjex Inc<br />

Distributed Ledger technology may be just what the doctor ordered when it comes to improv<strong>in</strong>g the transparency <strong>in</strong> the<br />

Logistics <strong>in</strong>dustry. Blockcha<strong>in</strong> technology provides a transparent, tamper proof, and immutable ledger – three properties<br />

which could help mitigate several of the <strong>in</strong>efficiencies <strong>in</strong> Logistics.<br />

Before we exam<strong>in</strong>e Blockcha<strong>in</strong> <strong>in</strong> detail, let us quickly list some of the common issues faced <strong>in</strong> Logistics:<br />

• Inefficiency e.g. goods not arriv<strong>in</strong>g on time<br />

• Loss e.g. goods perish<strong>in</strong>g enroute due to improper handl<strong>in</strong>g<br />

• Theft e.g. goods be<strong>in</strong>g stolen due to lack of security measures<br />

• Counterfeit<strong>in</strong>g e.g. goods be<strong>in</strong>g replaced with counterfeit goods<br />

• Fraud e.g. document fraud where documents such as bill of lad<strong>in</strong>g are modified<br />

With this context <strong>in</strong> m<strong>in</strong>d, let us study how Blockcha<strong>in</strong> can help <strong>in</strong> Logistics. First, blockcha<strong>in</strong> technology is extremely<br />

useful <strong>in</strong> ecosystems <strong>in</strong>volv<strong>in</strong>g multiple players who work with one another but there may be trust issues. The Logistics<br />

ecosystem easily qualifies <strong>in</strong> this regard. Second, most of what ails the ecosystem is a lack of accountability which is<br />

brought about by the lack of transparency. For <strong>in</strong>stance, <strong>in</strong> the cha<strong>in</strong> of custody, if all the ecosystem participants have<br />

their own <strong>in</strong>formation silos (either automated or otherwise), then there is a lack of a common set of truths or a common<br />

system of record. This leads to <strong>in</strong>efficiency, errors, and even fraud. Third, compound this already maligned ecosystem by<br />

saddl<strong>in</strong>g it customer requirements such as cold cha<strong>in</strong> shipments where temperature has to be ma<strong>in</strong>ta<strong>in</strong>ed with<strong>in</strong> specific<br />

thresholds e.g. pharmaceuticals or w<strong>in</strong>e.<br />

In all three cases, Blockcha<strong>in</strong> is a perfect fit. First, it helps all ecosystem participants’ work off of the same data by<br />

shar<strong>in</strong>g data across trust boundaries break<strong>in</strong>g down the silos on <strong>in</strong>formation. Second, when coupled with IoT technology<br />

for real time data acquisition, blockcha<strong>in</strong> can be used for governance and accountability <strong>in</strong> Cha<strong>in</strong> of Custody situations.<br />

For <strong>in</strong>stance, <strong>in</strong> a cold cha<strong>in</strong> shipment, one can easily ascerta<strong>in</strong> which party was responsible for a shipp<strong>in</strong>g conta<strong>in</strong>er<br />

while <strong>in</strong> transit when the temperature gauge read<strong>in</strong>g went outside of the preset thresholds.<br />

Blockcha<strong>in</strong> promises to be a game chang<strong>in</strong>g technology and someth<strong>in</strong>g that is a very good fit for the Logistics bus<strong>in</strong>ess<br />

and all of its complexity.<br />

28<br />

|April <strong>2019</strong>|


CONSEQUENTIAL<br />

ROBOTICS<br />

Provid<strong>in</strong>g<br />

Global Platform to Develop<br />

Next Generation Consumer and<br />

Commercial Robots<br />

Consequential <strong>Robotics</strong> [CqR]<br />

delivers the best of<br />

<strong>in</strong>ternational design and<br />

eng<strong>in</strong>eer<strong>in</strong>g to the development of next<br />

generation consumer and commercial<br />

robots. It aims to create new robot<br />

platforms that are <strong>in</strong>clusively designed,<br />

attractive, effective and helpful, with<br />

the long-term aim to enhance the<br />

quality of human life.<br />

The emphasis is on emotional<br />

engagement with technology and<br />

understand<strong>in</strong>g how people will use<br />

robots <strong>in</strong> their lives at home, at work,<br />

at schools, and <strong>in</strong> shared spaces.<br />

Robots will be the eyes, ears and bra<strong>in</strong>s<br />

of the <strong>in</strong>telligent house or the smart<br />

office, designed to work safely and<br />

unobtrusively; complement<strong>in</strong>g and<br />

assist<strong>in</strong>g people not replac<strong>in</strong>g them.<br />

Work<strong>in</strong>g closely with <strong>in</strong>ternational<br />

academic and <strong>in</strong>dustrial collaborators,<br />

CqR employs the latest artificial<br />

<strong>in</strong>telligence, navigation, mechatronic,<br />

human-mach<strong>in</strong>e <strong>in</strong>terface and flexible<br />

manufactur<strong>in</strong>g technologies to create<br />

robots that are likeable, reliable, and<br />

easy to use.<br />

Founder of Consequential <strong>Robotics</strong><br />

An eng<strong>in</strong>eer at heart, Sebastian<br />

Conran has design <strong>in</strong> the blood,<br />

focused on design<strong>in</strong>g technologies to<br />

make them more emotionally<br />

engag<strong>in</strong>g. He is passionate about<br />

creat<strong>in</strong>g thoughtful & elegant products<br />

that are satisfy<strong>in</strong>g to use. He believes<br />

‘form follows fabrication’ and that one<br />

must thoroughly understand how<br />

th<strong>in</strong>gs are to be made & experienced<br />

before you put pencil to paper.<br />

From work<strong>in</strong>g <strong>in</strong> his father’s <strong>in</strong>dustrial<br />

design studio <strong>in</strong> the early 1970's to<br />

found<strong>in</strong>g the Consequential <strong>Robotics</strong><br />

<strong>in</strong> 2015, Sebastian’s life has been<br />

focused on understand<strong>in</strong>g how th<strong>in</strong>gs<br />

are made, sold, used and experienced.<br />

We aim to create<br />

new robot platforms<br />

that are <strong>in</strong>clusively<br />

designed, attractive,<br />

effective and helpful,<br />

with the long-term<br />

aim to enhance the<br />

quality of human life<br />

As well as creat<strong>in</strong>g <strong>in</strong>genious,<br />

thoughtfully designed and satisfy<strong>in</strong>g<br />

products. At present he is also visit<strong>in</strong>g<br />

Professor of Design & Innovation at<br />

Bristol <strong>Robotics</strong> Lab and Designer <strong>in</strong><br />

Residence at the University of<br />

Sheffield’s eng<strong>in</strong>eer<strong>in</strong>g faculty.<br />

As the CEO of Consequential<br />

<strong>Robotics</strong> and Sebastian Conran<br />

Associates design studio, Sebastian<br />

takes a hands-on, down-to-earth<br />

approach to all his design &<br />

development projects, shar<strong>in</strong>g his<br />

wealth experience on user needs and<br />

manufactur<strong>in</strong>g expertise with the<br />

design team. His design team has<br />

received much <strong>in</strong>ternational acclaim<br />

and many awards for design &<br />

<strong>in</strong>novation as well as be<strong>in</strong>g granted<br />

over fifty patents and design patents <strong>in</strong><br />

various fields.<br />

“<strong>Robotics</strong> have fasc<strong>in</strong>ated me s<strong>in</strong>ce<br />

childhood, however the<br />

dream/nightmare portrayed <strong>in</strong> many<br />

movies has until now been fairly<br />

illusory. But now with the advent more<br />

highly developed AI technology and<br />

sensors we are beg<strong>in</strong>n<strong>in</strong>g to be able to<br />

realize and develop useful consumer<br />

fac<strong>in</strong>g robotics with true autonomy<br />

rather than s<strong>in</strong>gle purpose devices<br />

used <strong>in</strong> manufactur<strong>in</strong>g or wash<strong>in</strong>g<br />

dishes,” asserts Sebastian.<br />

MiRo-E: Next Generation Personal<br />

Robot<br />

In the future robots will share our<br />

personal space; <strong>in</strong>teract with us and<br />

with each other to provide emotional<br />

engagement, security and<br />

enterta<strong>in</strong>ment; so it is essential that the<br />

students of today learn cod<strong>in</strong>g for such<br />

devices.<br />

Miro-E is developed specifically for<br />

such education to demonstrate &<br />

develop human/robot and robot/robot<br />

<strong>in</strong>teraction, MiRo-E has a widerang<strong>in</strong>g<br />

suite of sensors. There are 11<br />

degrees of freedom, which provides for<br />

rich expressive communication and<br />

30<br />

|April <strong>2019</strong>|


ASTONISHING<br />

COMPANIES IN<br />

ROBOTICS<br />

<strong>2019</strong><br />

behavioral cod<strong>in</strong>g opportunities.<br />

Now shipp<strong>in</strong>g <strong>in</strong> its 3rd generation the MiRo-E is a highly<br />

specified, low-cost, flexible and fully programmable<br />

autonomous AI robotic platform for students, researchers,<br />

educators, developers and healthcare professionals. With six<br />

biomimetic senses, over 30 sensors, an <strong>in</strong>novative bra<strong>in</strong><strong>in</strong>spired<br />

control system and a simulation software package.<br />

(www.miro-e.com)<br />

MiRo is based on the simple premise that animals have<br />

qualities that are desirable <strong>in</strong> today’s social robots. They are<br />

robust, adaptable and good at communicat<strong>in</strong>g their feel<strong>in</strong>gs.<br />

Consequential <strong>Robotics</strong> approach is to build robots that<br />

th<strong>in</strong>k and operate very much like animals; from their senses<br />

and decision-mak<strong>in</strong>g processes, all the way through to their<br />

body forms and behaviors. MiRo particularly suited to<br />

robot-human <strong>in</strong>teraction and robot-robot team <strong>in</strong>teraction.<br />

MiRo-E was created by Consequential <strong>Robotics</strong> <strong>in</strong><br />

association with lead<strong>in</strong>g <strong>in</strong>ternational universities and<br />

educationalists. It was designed & developed <strong>in</strong><br />

collaboration with the acclaimed Sebastian Conran<br />

Associates studio and lead<strong>in</strong>g universities, as a loveable<br />

companion robot platform with big potential. MiRo-E is the<br />

next generation of personal robots that will go beyond mere<br />

toy-like gadgets, creat<strong>in</strong>g reward<strong>in</strong>g engagement for users.<br />

Be<strong>in</strong>g friendly, familiar and animal-like rather than an<br />

underperform<strong>in</strong>g disappo<strong>in</strong>t<strong>in</strong>g humanoid, people respond<br />

to MiRo with a different set of expectations that are more<br />

easily matched and exceeded by today’s nascent AI<br />

technology. Interact<strong>in</strong>g with MiRo is undoubtedly a fun<br />

emotionally satisfy<strong>in</strong>g experience for all ages.<br />

Benefits for Clients of Consequential <strong>Robotics</strong><br />

Understand<strong>in</strong>g & learn<strong>in</strong>g AI cod<strong>in</strong>g is becom<strong>in</strong>g an<br />

important educational skill. MiRo-E provides unparalleled<br />

<strong>in</strong>teraction with students and their environment, provid<strong>in</strong>g<br />

an opportunity to engage non-STEM m<strong>in</strong>ded students <strong>in</strong> the<br />

Digital Curriculum and has been proven to change the way<br />

learners view themselves <strong>in</strong> the context of STEM.<br />

Sebastian Conran<br />

CEO<br />

and <strong>in</strong> various subjects to provide a well-balanced multilevel<br />

learn<strong>in</strong>g experience. Example teach<strong>in</strong>g modules help<br />

guide educators to develop learn<strong>in</strong>g materials.<br />

Future Strategies of Consequential <strong>Robotics</strong><br />

CqR is ma<strong>in</strong>ly focused on meet<strong>in</strong>g the needs of the ag<strong>in</strong>g<br />

population, by us<strong>in</strong>g AI robotics to help people <strong>in</strong> later life<br />

look after themselves and rema<strong>in</strong> able, <strong>in</strong>dependent and<br />

happy as long as they possible, without be<strong>in</strong>g too much of a<br />

burden on others.<br />

MiRo-E’s engag<strong>in</strong>g pet-like personality stands out from<br />

other educational robots, stimulat<strong>in</strong>g the imag<strong>in</strong>ations of all<br />

students, not just of those already excited by technology.<br />

They understand and learn how to code AI robotic<br />

behaviors, implement<strong>in</strong>g their creative ideas through the<br />

highly specified flexible platform.<br />

MiRo-E is an excellent classroom tool for all, <strong>in</strong>clud<strong>in</strong>g<br />

SEN and student emotional care. It can be used from P-12<br />

|April <strong>2019</strong>| 31


HOW STARTUPS CAN CAPITALIZE<br />

ON IOT'S NEW CO-ECONOMY<br />

Internet of Th<strong>in</strong>gs (IoT) is one of the key technologies <strong>in</strong> the Fourth Industrial Revolution which promises to<br />

transform and disrupt our current bus<strong>in</strong>ess. It’s like a “do or die” th<strong>in</strong>g. Even though Kev<strong>in</strong> Ashton have co<strong>in</strong>ed<br />

the term “IoT” <strong>in</strong> 1999, it’s only four to 5 years ago that we see a sudden <strong>in</strong>crease of renewed <strong>in</strong>terest <strong>in</strong> IoT<br />

due to multiple factors such as the price of hardware becom<strong>in</strong>g cheaper, communications becom<strong>in</strong>g more pervasive,<br />

software development becom<strong>in</strong>g more easier, Moore’s Law doubl<strong>in</strong>g the comput<strong>in</strong>g power and the impact of<br />

Metcalf’s network effects.<br />

We are also see<strong>in</strong>g a transformation <strong>in</strong> the bus<strong>in</strong>ess model. Initially, it’s all about technology-based, product-based<br />

or service-based bus<strong>in</strong>ess model. However, with IoT, we can offer a new bus<strong>in</strong>ess model based on outcome. For<br />

example, I will pay your solution if it can guarantee to reduce my electricity bill by 30% or pay me this amount if I<br />

can guarantee you that your healthcare costs reduce by 50% this year.<br />

The new bus<strong>in</strong>ess posed great challenge s<strong>in</strong>ce it requires enough data or <strong>in</strong>formation to make a particular decision.<br />

These data can come from various sources <strong>in</strong>clud<strong>in</strong>g the sensor data. Build<strong>in</strong>g an IoT solution requires many parties<br />

to be <strong>in</strong>volve s<strong>in</strong>ce every part of the IoT value-cha<strong>in</strong> requires specialization such as chipsets, devices, connectivity,<br />

middleware, applications, data analytics and system <strong>in</strong>tegration.<br />

Below are the ma<strong>in</strong> key factors how Startup can capitalize on IoT’s new co-economy:<br />

1. Leverage their agility – Startup work faster than many bigger companies. They are more <strong>in</strong>novative and have<br />

faster decision process. Successful Startup will be normally acquired by bigger companies to be part of their<br />

whole ecosystem.<br />

2. Specialist <strong>in</strong> their own areas – Startup is excellent <strong>in</strong> one or two th<strong>in</strong>gs. They have the knowledge depth <strong>in</strong><br />

specific area. They can be a very good partner and to fill the gap required by a bigger project.<br />

3. Captur<strong>in</strong>g the immature market – IoT is still at an <strong>in</strong>fancy stage but have great potential. With the use of cloud,<br />

IoT services can be reach worldwide. A smart build<strong>in</strong>g or smart park<strong>in</strong>g solution can have their IoT middleware<br />

resides across the world.<br />

4. Th<strong>in</strong>k big but start small – IoT have four maturity phases. In many IoT implementation journey, we can start<br />

with as simple as monitor<strong>in</strong>g and later towards control. As we <strong>in</strong>clude more sensors and actuators, we can<br />

reach the phase of optimise and f<strong>in</strong>ally the ultimate phase of mak<strong>in</strong>g the solution autonomous.<br />

32<br />

|April <strong>2019</strong>|


CXO Standpo<strong>in</strong>t<br />

About the Author<br />

Dr. Mazlan Abbas is the CEO<br />

and Co-founder of<br />

FAVORIOT, a Malaysian IoT<br />

Start-up that focuses on<br />

provid<strong>in</strong>g a peace of m<strong>in</strong>d<br />

solu on called RAQIB for the<br />

pilgrims and their family<br />

members dur<strong>in</strong>g perform<strong>in</strong>g<br />

their Hajj. Favoriot also offers<br />

RAQIB to monitor the<br />

elderly's health, safety, and<br />

loca on. Both solu ons<br />

above comprised of Smart<br />

Wearables connected to<br />

FAVORIOT IoT middleware.<br />

The middleware is now be<strong>in</strong>g<br />

used by more than 20<br />

organiza ons to build their<br />

own IoT solu ons.<br />

Dr. Mazlan Abbas<br />

CEO & Co-founder<br />

5. IoT DNA – Startup should capitalize the journey of an <strong>in</strong>dividual organization’s digital transformation journey<br />

from the beg<strong>in</strong>n<strong>in</strong>g. Understand<strong>in</strong>g their pa<strong>in</strong> po<strong>in</strong>ts and provid<strong>in</strong>g the IoT solution is similar to a doctor<br />

prescrib<strong>in</strong>g medic<strong>in</strong>es for their patient until they recover from their illness. Only the regular or the “house”<br />

doctor know the patient well enough – thus, be their IoT DNA.<br />

IoT has taken a long journey and now it has become an <strong>in</strong>tegral part of Fourth Industrial Revolution and beyond.<br />

It will be very pervasive and will change the landscape of current bus<strong>in</strong>ess whether you like it or not. It is no<br />

longer a monopoly economy due to multiple technologies and specific talents required. Startups have to take<br />

quickly leverage and capitalize the opportunity now.<br />

|April <strong>2019</strong>| 33


FoldiMate<br />

Mak<strong>in</strong>g One of the Most<br />

Hated Household Chores Easy<br />

It’s safe to say that we’re already<br />

liv<strong>in</strong>g <strong>in</strong> the robotic era - you<br />

can see <strong>Robotics</strong> <strong>in</strong> every aspect<br />

of our daily lives and bus<strong>in</strong>esses. Not<br />

only <strong>in</strong> manufactur<strong>in</strong>g, where it has<br />

become critical to the success of the<br />

bus<strong>in</strong>ess, but we are also start<strong>in</strong>g to<br />

see Robots be<strong>in</strong>g used as bartenders,<br />

chefs, bellboys, security guards,<br />

hospital aids, military aids, teachers<br />

and so much more.<br />

At home, robotic products are still<br />

less common than <strong>in</strong> bus<strong>in</strong>ess,<br />

though we can’t ignore the robotic<br />

vacuum cleaners and lawn mowers<br />

that so many of us already own. But<br />

this will def<strong>in</strong>itely change as we look<br />

<strong>in</strong>to the future and especially thanks<br />

to <strong>in</strong>novative, visionary robotics<br />

company, FoldiMate.<br />

FoldiMate will be the only viable<br />

automated (robotic) solution to fold<br />

clothes manually for millions of<br />

homes and bus<strong>in</strong>esses around the<br />

world. Industry players have been<br />

try<strong>in</strong>g for years to achieve what this<br />

company has succeeded <strong>in</strong> do<strong>in</strong>g<br />

with<strong>in</strong> only 2 years of R&D: With<br />

FoldiMate it takes less than 5<br />

m<strong>in</strong>utes to easily fold an entire<br />

laundry load <strong>in</strong>to neatly folded piles.<br />

FoldiMate is the first company to<br />

develop a robotic laundry folder that<br />

is around the size of an exist<strong>in</strong>g<br />

household appliance, such as a small<br />

fridge or a washer. FoldiMate folds<br />

your laundry quickly; you can fold a<br />

laundry load <strong>in</strong> less than 5 m<strong>in</strong>utes. It<br />

can fold shirts, blouses, pants and<br />

even towels. It can fold cloth<strong>in</strong>g for<br />

age 6 years up to XXL.<br />

Take the<br />

work OUT of<br />

laundry<br />

fold<strong>in</strong>g<br />

Innovator of FoldiMate<br />

Gal Rozov is the Founder and CEO<br />

of FoldiMate. First and foremost, Gal<br />

is a family man and is happily<br />

married with 3 kids. He is also a<br />

technology geek who believes <strong>in</strong><br />

solv<strong>in</strong>g problems with technology.<br />

He is constantly search<strong>in</strong>g for<br />

gadgets and solutions to improve his<br />

life or save time.<br />

Gal worked <strong>in</strong> the hi-tech <strong>in</strong>dustry<br />

for the past twenty years. He started<br />

out as a software developer and<br />

moved on to f<strong>in</strong>ish his bachelor's<br />

degree <strong>in</strong> bus<strong>in</strong>ess management and<br />

then assumed various leadership<br />

positions which required both a<br />

bus<strong>in</strong>ess and technology focus. It<br />

was always important for him to see<br />

the big picture and not just the<br />

technical aspect. He is now enjoy<strong>in</strong>g<br />

the fact that he is creat<strong>in</strong>g someth<strong>in</strong>g<br />

that will not only improve his own<br />

quality of life but the lives of his<br />

friends, colleagues and everyone else<br />

<strong>in</strong> the world.<br />

The Inspiration Beh<strong>in</strong>d the<br />

Inception of FoldiMate<br />

Nowadays it’s very challeng<strong>in</strong>g to<br />

f<strong>in</strong>d quality time with your family, no<br />

matter what type of work you do.<br />

Everyone who works <strong>in</strong> the twentyfirst<br />

century is challenged by time or<br />

lack thereof. Gal has always felt that<br />

he should share the burden of the<br />

household chores, but he is the first<br />

to admit that he isn’t that good at<br />

chores and doesn’t particularly enjoy<br />

them.<br />

36<br />

|April <strong>2019</strong>|


ASTONISHING<br />

COMPANIES IN<br />

ROBOTICS<br />

<strong>2019</strong><br />

One of his responsibilities is fill<strong>in</strong>g and empty<strong>in</strong>g the<br />

dishwasher. It was this particular chore that caused him<br />

to th<strong>in</strong>k of an appliance that could fold the laundry. His<br />

wife didn’t approve of his laundry fold<strong>in</strong>g standards, but<br />

perhaps if there was a mach<strong>in</strong>e that could do the difficult<br />

part of the fold<strong>in</strong>g he could help with this tiresome and<br />

hefty chore too. If he could only feed the items <strong>in</strong>to a<br />

folder and it would do the difficult part - the fold<strong>in</strong>g, just<br />

as the dishwasher does the clean<strong>in</strong>g.<br />

Gal’s aim to help with additional household chores was<br />

the orig<strong>in</strong>al <strong>in</strong>spiration to develop a laundry folder, and<br />

only a robotics device could possibly cope with fold<strong>in</strong>g<br />

laundry. Until recently it would have been too expensive<br />

to attempt to develop such a product, but with recent<br />

robotic advancements, such as process<strong>in</strong>g costs, supply<br />

cha<strong>in</strong>s, assembly, communications and software updates,<br />

it is now possible to build such a robot at a sufficiently<br />

low cost that would make it affordable for consumers<br />

and bus<strong>in</strong>esses.<br />

Benefits for FoldiMate Users<br />

There are a few huge benefits to us<strong>in</strong>g the FoldiMate.<br />

Firstly, it saves time. Recently, dur<strong>in</strong>g early pilots <strong>in</strong> the<br />

USA, the FoldiMate team ran competitions between<br />

FoldiMate and manual fold<strong>in</strong>g and they saw, time and<br />

time aga<strong>in</strong>, that FoldiMate can fold at least twice as fast<br />

as fold<strong>in</strong>g manually. Secondly, now everyone can fold<br />

the laundry. Your kids will even fight over us<strong>in</strong>g it as it is<br />

really simple to use and they discovered, dur<strong>in</strong>g the<br />

pilots, that the kids f<strong>in</strong>d it pretty cool too and actually<br />

enjoyed fold<strong>in</strong>g. FoldiMate will make sure that your<br />

closets are organized with neatly folded piles.<br />

Gal Rozov<br />

Founder & CEO<br />

The Future-Ready Consumer-Oriented Approach<br />

“It is a very challeng<strong>in</strong>g task for a robot to fold our<br />

laundry. Develop<strong>in</strong>g a technology that can handle the<br />

wide variety of items <strong>in</strong> our closet takes time to mature<br />

and f<strong>in</strong>alize. The FoldiMate can’t be compared to a<br />

standard household appliance and even a robotic<br />

vacuum cleaner for that matter. We have f<strong>in</strong>ally achieved<br />

this major milestone and are now mak<strong>in</strong>g sure our fans<br />

love it as much as we do. All of these steps take time and<br />

we still have the long and costly manufactur<strong>in</strong>g process<br />

ahead of us,” describes Gal about their future-ready<br />

products and achievements.<br />

|April <strong>2019</strong>| 37


38<br />

|April <strong>2019</strong>|


Expert’s Op<strong>in</strong>ion<br />

Transform<strong>in</strong>g<br />

Data based<br />

Solutions<br />

Ondrej Tomas is the CEO of CleverAnalytics.com<br />

CleverAnalytics is Location Intelligence and<br />

Analysis platform driven by the bus<strong>in</strong>ess cases of<br />

CEOs, COOs, Network, Sales and Market<strong>in</strong>g<br />

executives. It excels <strong>in</strong> process<strong>in</strong>g really large data<br />

sets and comb<strong>in</strong><strong>in</strong>g <strong>in</strong>ternal and external data <strong>in</strong>to<br />

one data model.<br />

|April <strong>2019</strong>| 39


For quite a few years now Data is a new bus<strong>in</strong>ess mantra.<br />

Data is strategic asset, data is a key to unlock real bus<strong>in</strong>ess<br />

potential. Everyth<strong>in</strong>g seems to dance around the data fire.<br />

So why would there be any need for more data, more data<br />

analytics, more tools?<br />

Obviously the challeng<strong>in</strong>g part is turn<strong>in</strong>g the data <strong>in</strong>to<br />

<strong>in</strong>formation and turn<strong>in</strong>g the <strong>in</strong>formation <strong>in</strong>to valuable<br />

<strong>in</strong>sights. I personally went through many iterations of this<br />

value cha<strong>in</strong>. I was on the vendor side provid<strong>in</strong>g data<br />

warehouse technology and bus<strong>in</strong>ess <strong>in</strong>telligence tools as<br />

well as be<strong>in</strong>g on the customer side, try<strong>in</strong>g to f<strong>in</strong>d the right<br />

tools, gett<strong>in</strong>g the IT environment together with the bus<strong>in</strong>ess<br />

one, fight<strong>in</strong>g for the data to give answers. It is not easy!<br />

Especially when you have a very precise idea what you<br />

want and what the outcome should look like. All that leads<br />

to some frustration and complexity issues.<br />

However, the world of technology changes fast and a lot of<br />

frustrat<strong>in</strong>g tasks from the past are nowadays so easy to<br />

resolve. Why is that?<br />

I am observ<strong>in</strong>g a few key trends and elements for this<br />

development. First and foremost, it is cloud comput<strong>in</strong>g<br />

adoption, secondly, it is mach<strong>in</strong>e learn<strong>in</strong>g and artificial<br />

<strong>in</strong>telligence pr<strong>in</strong>ciples and thirdly it is new large data<br />

sources that br<strong>in</strong>g the “material” that can be and should be<br />

analyzed.<br />

Cloud comput<strong>in</strong>g is the biggest democratization pr<strong>in</strong>ciple<br />

found <strong>in</strong> last decades. Cloud comput<strong>in</strong>g scaled down and<br />

brought up super advanced analytics to anyone, anywhere,<br />

anytime. Just a few years back only the biggest and<br />

wealthiest companies could afford to run large data centers<br />

with huge racks and server farms runn<strong>in</strong>g all that expensive<br />

software tools from prime vendors. Today you can rent that<br />

technology for just a few moments to run your job at a<br />

fraction of a price and with the possibility to pay with your<br />

credit card. Not only can you rent <strong>in</strong>frastructure you can<br />

also rent software and you can choose from tens and<br />

hundreds of tools. When you don’t like the tool, you just<br />

stop the subscription and move to some more convenient<br />

tool. This is a true revolution. You own all the possibilities<br />

of this modern world with a s<strong>in</strong>gle credit card <strong>in</strong> your<br />

pocket! What a massive impact this has. For example, any<br />

company <strong>in</strong> the world can decide NOT to have any IT! I<br />

mean servers, hardware, IT people... You can just run on<br />

cloud services. Without any back-office and <strong>in</strong> fact, you do<br />

not even need a physical office or company cars!<br />

Mach<strong>in</strong>e learn<strong>in</strong>g is closely connected with cloud<br />

comput<strong>in</strong>g. Without cloud there would not be mach<strong>in</strong>e<br />

learn<strong>in</strong>g <strong>in</strong> the form we know it today. Mach<strong>in</strong>e learn<strong>in</strong>g<br />

works only when you have enough data for the mach<strong>in</strong>e to<br />

feed. And that exactly is the role of cloud. That applies also<br />

to ML software capabilities. Few years ago there was just<br />

noth<strong>in</strong>g except for some super expensive and proprietary<br />

tools. Nowadays you do a few clicks on AWS (amazon web<br />

services) and you run your first ML query! Needless to say<br />

what amaz<strong>in</strong>g possibilities this br<strong>in</strong>gs to data turn<strong>in</strong>g <strong>in</strong>to<br />

<strong>in</strong>formation.<br />

For our own technology (location <strong>in</strong>telligence platform) this<br />

meant an <strong>in</strong>terest<strong>in</strong>g breakthrough. All of a sudden we<br />

could provide our normal users with a simple analysis after<br />

<strong>in</strong>itial data load that showed basic behavioral patterns. Just<br />

on one click. Amaz<strong>in</strong>g! Us<strong>in</strong>g comput<strong>in</strong>g power and know<br />

how of people that we would not be able to buy <strong>in</strong> a<br />

lifetime…<br />

But mach<strong>in</strong>e learn<strong>in</strong>g br<strong>in</strong>gs more. It learns every m<strong>in</strong>ute,<br />

every day some more, it learns more with more data.<br />

Thanks to this we all got used to us<strong>in</strong>g Siri on our phones or<br />

Alexa <strong>in</strong> our “smart” homes. All that be<strong>in</strong>g more capable<br />

every day due to mach<strong>in</strong>e learn<strong>in</strong>g. What a life chang<strong>in</strong>g<br />

technology!<br />

My third topic was new large data sets as a raw material to<br />

be analyzed. And there are so many! We have a ris<strong>in</strong>g star -<br />

<strong>in</strong>ternet of th<strong>in</strong>gs (IoT) together with Blockcha<strong>in</strong>, <strong>in</strong>ternet<br />

browsers related data, smartphones generated data, etc..<br />

And sometimes you do not even need a new source of data.<br />

Sometimes you just f<strong>in</strong>d a new use for the data already<br />

exist<strong>in</strong>g. Such as for us utiliz<strong>in</strong>g the location based data.<br />

There is a location element <strong>in</strong> more than 80% of all<br />

bus<strong>in</strong>ess related data today. Almost everyth<strong>in</strong>g can be<br />

localized. Your phone calls, your card payments, your car<br />

park<strong>in</strong>g, your web brows<strong>in</strong>g… All this represents large data<br />

sets that wait for explor<strong>in</strong>g. The fun part is that this is only<br />

a start of a new trend. There will simply be more and more<br />

data - i.e. more possibilities for turn<strong>in</strong>g them <strong>in</strong>to a valuable<br />

<strong>in</strong>sights. Yet only 0,5% of all data is now be<strong>in</strong>g analyzed.<br />

95,5% of all data are not be<strong>in</strong>g touched! It is like our<br />

knowledge of oceans. Yes, we know a lot and we are<br />

learn<strong>in</strong>g fast, yet we only know so little :-)<br />

So, excit<strong>in</strong>g times are ahead thanks to all this amaz<strong>in</strong>g<br />

technology. And where politicians fail <strong>in</strong> their attempts to<br />

pursue democracy, it is technology that br<strong>in</strong>gs democracy<br />

<strong>in</strong>to our lives as the most natural th<strong>in</strong>g.<br />

40<br />

|April <strong>2019</strong>|


Smarter<br />

Energy Grids<br />

42<br />

|April <strong>2019</strong>|


Digi Connection<br />

Human be<strong>in</strong>gs have always looked up to nature and<br />

made efforts to learn from its basic pr<strong>in</strong>ciples.<br />

Sonars were <strong>in</strong>spired by dolph<strong>in</strong>s, light bulbs by<br />

fireflies, suction cups by octopus and robots itself to<br />

replicate human be<strong>in</strong>gs. One such <strong>in</strong>stance that has been<br />

enthused by microorganisms is distributed ledger<br />

technology (DLT), widely known as blockcha<strong>in</strong>.<br />

“The blockcha<strong>in</strong> is an <strong>in</strong>corruptible digital ledger of<br />

economic transactions that can be programmed to record<br />

not just f<strong>in</strong>ancial transactions but virtually everyth<strong>in</strong>g of<br />

value.”<br />

-Don & Alex Tapscott.<br />

It records transactions between two clients without any<br />

third party authentication which is an efficient process when<br />

it comes to stable data. Blockcha<strong>in</strong> provides data<br />

management without the threat of unauthorized access or<br />

manipulations. It is prov<strong>in</strong>g to be a solution for frequent<br />

problems <strong>in</strong> various fields. Blockcha<strong>in</strong> technology has the<br />

capability to disrupt approximately every <strong>in</strong>dustry rang<strong>in</strong>g<br />

from f<strong>in</strong>ance, to education to power.<br />

Blockcha<strong>in</strong> Technology <strong>in</strong> Smarter Grids<br />

One of the areas <strong>in</strong> the energy <strong>in</strong>dustry where blockcha<strong>in</strong><br />

technology can disrupt the market is smart grids. Lately,<br />

blockcha<strong>in</strong> has been well-thought-out as one of the<br />

develop<strong>in</strong>g technologies that can be used for develop<strong>in</strong>g<br />

decentralized grid topologies and revis<strong>in</strong>g the distributed<br />

management of energy bus<strong>in</strong>esses. Blockcha<strong>in</strong> database is<br />

shared by all the nodes <strong>in</strong> the system. A node is an active<br />

device which can be connected to <strong>in</strong>ternet and has an IP<br />

address. Examples of devices <strong>in</strong>clude computers, tablets,<br />

phones and even pr<strong>in</strong>ters. The job of a node is to upkeep the<br />

network by ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g a copy of the blockcha<strong>in</strong> and<br />

process transactions.<br />

Benefits of Blockcha<strong>in</strong> <strong>in</strong> Smarter Grids<br />

Blockcha<strong>in</strong> can aid numerous utility <strong>in</strong>dustry requirements.<br />

It can act as a foundation stone with the possibility of<br />

disrupt<strong>in</strong>g the prevail<strong>in</strong>g ecosystem. With the promotion for<br />

e-vehicles and <strong>in</strong>dividuals shift<strong>in</strong>g to electric cars, supply<br />

and demand of energy needs to keep pace. Here blockcha<strong>in</strong><br />

comes <strong>in</strong> the scenario with its peer-to-peer <strong>in</strong>terconnectivity<br />

and shar<strong>in</strong>g. This balances the demand from several<br />

foundations and makes the grid smarter by direct<strong>in</strong>g<br />

shar<strong>in</strong>g.<br />

As there are small and compact smart grids, consumers with<br />

the help of blockcha<strong>in</strong> can simply trade energy with one<br />

another thus sav<strong>in</strong>g time and earn<strong>in</strong>g a few dollars. In the<br />

power <strong>in</strong>dustry, blockcha<strong>in</strong> technology can ensure a 5D<br />

Impact: decentralization, digitization, democratization,<br />

distribution and deregulation.<br />

Smart Meters<br />

Smart meters are used to record electrical usage. These<br />

meters enable us to monitor our electrical consumption<br />

more precisely which will help consumers make better<br />

energy choices. Through blockcha<strong>in</strong>, clients can directly get<br />

the amount spent which eradicates middleman thus sav<strong>in</strong>g<br />

money. This creates a more resilient network for gadgets to<br />

run on. Smart meters can also provide accurate data to the<br />

provider without need<strong>in</strong>g a direct l<strong>in</strong>k to the meter of<br />

particular users.<br />

With the help of blockcha<strong>in</strong>, producers of smart grids do<br />

not have to <strong>in</strong>vest a humongous amount. Here the producers<br />

get paid <strong>in</strong>stantly, which leads to less capital expenditure.<br />

Besides this, blockcha<strong>in</strong> can play a serious role <strong>in</strong> adjust<strong>in</strong>g<br />

power flows through the amalgamation and optimization of<br />

local grids measured by the public or consortium modes. It<br />

can aid <strong>in</strong> the ma<strong>in</strong>tenance of permanent records by<br />

servicers, giv<strong>in</strong>g a flawless view of a particular object or<br />

part of <strong>in</strong>frastructure at any given time. This <strong>in</strong>formation<br />

can be retrieved easily as the structure is built on a shared<br />

platform, while reta<strong>in</strong><strong>in</strong>g the authenticity of the record.<br />

While the possible benefits of the Smart Grid are usually<br />

discussed <strong>in</strong> terms of renewable energy goals, economics<br />

and national security, it has the potential to help save<br />

money by manag<strong>in</strong>g your electricity usage and choos<strong>in</strong>g the<br />

best times to purchase electricity. Consumers can save even<br />

more by generat<strong>in</strong>g their power with the help of blockcha<strong>in</strong>.<br />

Lately, due to the speedy growth <strong>in</strong> the deployment of<br />

DEPs the smart grid organization problems can no longer<br />

be proficiently addressed us<strong>in</strong>g centralized approaches,<br />

thus, the necessity for visionary decentralized<br />

methodologies and architectures is widely recognized.<br />

It is assessed that the blockcha<strong>in</strong> technology will add<br />

another $3.1 trillion by 2030. Lately, due to the speedy<br />

growth <strong>in</strong> the deployment of DEPs the smart grid<br />

organization problems can no longer be proficiently<br />

addressed us<strong>in</strong>g centralized approaches, thus, the necessity<br />

for visionary decentralized methodologies and architectures<br />

is widely recognized.<br />

Lastly, blockcha<strong>in</strong> technology may eventually fast-track the<br />

evolution to what the power <strong>in</strong>dustry calls a “distributed<br />

world.” It is the sum of both small and large powergeneration<br />

structures for communities, bus<strong>in</strong>esses and<br />

home. To prosper <strong>in</strong> capitaliz<strong>in</strong>g the potential of distributed<br />

generation and supervis<strong>in</strong>g less foreseeable and more<br />

capricious renewable power sources, the trade's<br />

<strong>in</strong>frastructure must first become more agile and less<br />

centralized.<br />

|April <strong>2019</strong>| 43

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