ESTETICA Magazine USA (3/2019)

Founded in 1994, American Crew is the brainchild of legendary barber and photographer, David Raccuglia, who brought
his expertise behind both the barber chair and the camera to developing American Crew, a collection of grooming
products specifically for men and the stylists they trust. Inspired by the lack of grooming options for men on the market,
Raccuglia knew there had to be a better offering than the limited selection of drugstore products and run-of-the-mill wax
pomades. With the knowledge gathered from his styling experience as a barber, American Crew launched in 1994 with six
products, including Firm Hold Styling Gel and Texture Cream. Today, American Crew distributes in more than 30,000
salons across 50 countries. The 25th anniversary of the brand marks Crew’s biggest launch to date with Acumen, a
collection of 15 high-performance formulations for shower, shave, care and style. “It has been an absolute honor to create a
brand that has consistently remained a leader in men’s grooming throughout our 25-year journey,” said David Raccuglia.
“The core of American Crew is, and always will be, men's care and providing offerings with the expert at the heart.”
Throughout the brand’s journey, American Crew has achieved successful and memorable moments focused on men and their
stylists worldwide. From driving the amazing All-Star Challenge, the brand's annual grooming competition that brings top
stylists around the world to a global stage, to limited-edition lines with celebrity icons and even fabulous collaborations with
fellow esteemed, legendary American brands, like Elvis Presley and, most recently, Harley-Davidson. American Crew has been
a men's grooming global leader for the last 25 years... and the brand shows no signs of slowing down!
anniversary
85