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The Spark | Ignite / Connect / Achieve www.thesparkng.com Playing A Part In Progress As a business, you are definitely a viable addition. Now imagine when you are bigger than expected. You have more employees, bigger tax bags, service people - to ease their worries...you can say you become indispensable at some point. I mean, you’re in there. For Eventecture, the belief is that “Everyone wants the extraordinary!” So, be a part of that movement. The events expert, Oluwatoyin adds, “everything is evolving in geometric progression and the events space is not left out of that revolution. There’s also that insatiable demand for new, forward thinking solutions that will keep the target audience engaged and excited. This is true for both social and corporate events. This is where we come in. Our brand promise is innovation and differentiation. We have a meticulous system in place that starts from understanding and distilling the brief fully. Our world class design team then get to work to create mind blowing interpretations of what, most times, seem impossible. Once we have final alignment, the production is processed through a very painstaking process to ensure that what we deliver is precise, distinct and perfect! We have over the years developed a reputation within the industry – if you want the impossible delivered, call Eventecture and go to sleep!” Brand Values Too important not to be discussed. These days, people become loyalists when they see your company pays attention to that concept: added value. Interestingly for Eventecture, they are “Excellence, Integrity, Organisational justice and Happiness!” Imagine, just imagine you experienced all of that one time! Oluwatoyin adds, “we focus on creating and maintaining value and we’re passionate about challenging the status quo and upping the ante. The word “impossible” is not in our lexicon. Our immediate enemy is always our last achievement, and everything we do is guided by imagination, precision and distinction. Integrity is very important to us, internally and externally. Our immediate enemy is always our last achievement, and everything we do is guided by imagination, precision and distinction. This is what will guarantee our longevity. We ensure that every brief is a promise kept. Organisational justice, because our people are the most important asset we have. Happiness is what we create! They are not just words, we know that. Connecting The Dots This is a conversation we will probably continue to have for many years after now. We can’t start throwing blames all around, we can only try to salvage what has been destroyed. Indeed, Nigerians are industrious people, Eventecture is a typical example. More reason there’s a conscious attempt “to provide world class service, equivalent to what is obtainable anywhere in the world - talk about helping to change that narrative.” Eventecture’s Sui Generis Nature How do you enter a market with the same ideas as those already in the market? Not true of Oluwatoyin and her team. She says, “We’re changing the narrative and showing that though we’re young and proudly Nigerian, we have the same and even better capacity to deliver.” No more ultimate preference for foreign experts or products. Sniffing Eventecture’s Aura You can’t possibly want to enter and lead a market that has reliable experts like Eventecture - it means that as an entrepreneur, you should learn from market leaders when you can. Her words: “Be disruptive! If it’s not broken, break it! Then create something new. We operate in a challenging environment. So, you should be motivated to not only think out of the box, but do away with the box totally.” BE DISRUPTIVE! Breaking Bounds Breakthroughs. Trailblazing. Changing narratives. The events entrepreneur has this to say, “There’s no one-size-fit solution as our industry, though young, is very complex. The industry has come a very long way and there are so many trailblazers we should be grateful to, who opened doors and kicked them down where necessary. There are many players today doing amazing things and winning awards locally and internationally. We all should just keep pushing the boundaries of possibility and we will get the industry and indeed, the Nigeria of our dreams.” Eventecture really matters for your events. They are the real deal. They give you the best. 18 fli @thesparkng
The Spark | Ignite / Connect / Achieve www.thesparkng.com SPECIAL FEATURE The Deluxe Designer oak and teak Beautiful spaces. Happy Memories. Qualified Professionals Muse When there’s an effect, there’s definitely a cause – not arguable. So, when we asked Morenike Molehin what inspired her charge into the interior design industry, we knew there had to be something we didn’t know. She describes the question as an interesting one saying, “My mum was my inspiration. I grew up in a very beautiful space. At that time, I thought it was normal to live in beautiful spaces until I got married and beautified our space. People will come around and ask ‘okay, who did your space?’ I didn’t know that as I was growing up, seeds of beautiful spaces were already sown into me.” Therefore, moving from a 9-5 job was a natural thing for her – she already had the ideas. “I started doing it on the side and… the rest is history.” Growth This is something you always want to hear from companies who have braved the storm. I mean, you ask: how did you do it? Morenike says Oak and Teak grew organically – no investor funding or partnerships. This growth, she says, was enabled by a strict adherence to avoiding waste fli @thesparkng 19
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