BKK_BUS_Nov19

BUSINESS SUPPLEMENT
WHAT'S IN STORE FOR THE
DIGITAL MARKETING WORLD
IN 2020
The world of Digital Marketing
offers us more and more opportunities
every year to showcase
our businesses. From websites to
Social Media profiles, SEO, paid
advertising and more, you have
a wide range of choices when it
comes to getting your business in
front of your target audience.
For e-commerce stores and any
business selling physical products
then Google Shopping has become
a must have tool. Thailand is still
new to Google Shopping so it’s
not 100% essential for your Thai
based market, however if you are
an e-commerce business based in
Thailand and selling overseas then
Over the last few years trends
such as retargeting, personalisation
and automation have taken digital
marketing to entirely new levels.
Voice search is now the popular
way to search on Google with accessories
such as Alexa and Google
Home becoming almost part of
the family. When you optimise your
site for SEO, then you need to make
sure you are answering commonly
asked questions in a clear and concise
format with the correct schema
markup to help your website show
up in results from voice searches.
Video marketing has been on
the rise for the last few years and
most savvy companies are now
making the most of Youtube advertising
and Facebook newsfeed ads
with video. If you would like to know
whether Youtube or Facebook is
the best option for your companies
video ads then you can schedule a
discussion by emailing sales@pdsconsultingsolutions.com
you need to make sure you are
taking advantage of it. PDS Consulting
offer both training and management
for Google Shopping Ads.
In 2020, it will become even
more important to secure the help
of a competent Digital Marketing
agency to ensure that your company
gets in front of the right eyes
through as many means as possible.
Advertising mediums such as
Google Ads & Facebook ads are
becoming even more complicated
with additional tools such as
smart bidding, dynamic ads and
an abundance of retargeting ads.
If you need help with setting up
and managing your paid advertising
campaigns, contact sales@
pdsconsultingsolutions.com or for
specialised training for yourself or
your in house staff contact gemma@gemmapurnell.com
If you would like to learn more
about Digital Marketing as either a
freelancer, in house professional or
agency owner/manager then sign
up for our 3 Day Digital Marketing
bootcamp in Koh Samui next year.
Dates are TBC and will be released
by the end of 2019.
Gemma Purnell
+66 33 039 399
gemmapurnell.com
gemma@gemmapurnell.com
High Tower Co., Ltd. Tel: 038 411 009