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CC-TAPIS / DEZEEN / <strong>UK</strong> 11 SETTEMBRE 2019<br />
Faye Toogood rug for Cc-Tapis.<br />
Pho<strong>to</strong>graphy is by Alessandro Oliva.<br />
Asmara by Federico Pepe<br />
is one of the rugs in the Spectrum campaign.<br />
The set design for the Spectrum campaign was created by Studio MILO, using elements from the<br />
brand’s Salone del Mobile presentation in Milan earlier this year.<br />
“Studio MILO designed a modular stand with a durable iron structure and polycarbonate sheeting,<br />
working with durable materials,” explained the brand’s art direc<strong>to</strong>r Daniele Lora.<br />
“We reused these for our pho<strong>to</strong>-shoot and will reuse them for future trade-fair stands, giving a second<br />
and third life <strong>to</strong> the materials, before they are permanently recycled.”<br />
The studio contrasted the colours within each rug with dramatic colour-block lighting for the campaign<br />
images. These were taken against a white backdrop, with coloured gels used <strong>to</strong> create the appearance<br />
of distinct architectural elements.<br />
“We used light <strong>to</strong> create the architectural environment,” explained Lora. “All the colours were chosen<br />
<strong>to</strong> re-create the visible colour spectrum.”<br />
The campaign images were shot by pho<strong>to</strong>graphers Alessandro Oliva and Jeremias Morandell, with<br />
creative direction by Motel 409.<br />
RASSEGNA STAMPA p. 132
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