Dovercourt Annual Report 2018

Marketing and Communications:
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Print
While we continue to expand our channels of marketing, we have maintained our traditional
print collateral, which we feel is still necessary and appreciated by our clients. We
expanded our relationship with Kitchissippi Times/ Great River Media in 2018. We place a
regular half page ad page 5 in every issue of the monthly community paper, as well as
sponsored content and ads in feature sections. Their design team produces our sessional
guides, which are inserted and distributed through the KT, by Canada Post. Our camp flyers
and extra swim flyers are designed by Red Wagon studio/ Julie Dorion. As summer camp is
our largest program area, we have a wide campaign of print advertising from January to
June, including the Ottawa citizen, KT, Hill Times, Ottawa Jewish Bulleting, Canadian Military
Magazine and Aylmer Bulletin.
We added a large, outdoor, 2-sided display board by Curbex, the “Mini B”, which sits at the
top of the driveway. We tried it for Spring 2018 and liked it so much that we have maintained
it, changing the artwork as needed. This replaces the building banners, which were
becoming difficult to install and maintain.
We also do smaller print pieces like postcards and buckslips for various programs (parties,
OOS, BSOMA etc).
Email
Email marketing includes quarterly Centre newsletters as well as many targeted campaigns
for programs like swim lessons, dance, fitness, BSOMA, PD days, camps, employment,
birthday parties, sports. In the near future, we hope to make the generation of client lists
easier, and add automated email campaigns to serve our clients better.
Branding & image
In 2018 we produced the second set of “This is Dovercourt” stories, printed on canvas.
Dwayne Brown Studio shot the striking black & white portraits, and John Rapp provided the