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Inventions and Inventors Volume 1 - Online Public Access Catalog

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Transistor / 783<br />

American living room <strong>and</strong> used the same vacuum tube amplification<br />

unit. The transistorized portable television set did for images<br />

what the transistor radio did for sound. Sony was the first to develop<br />

an all-transistor television, in 1959. At a time when the trend<br />

in television receivers was toward larger screens, Sony produced<br />

extremely small models with eight-inch screens. Ignoring the marketing<br />

experts who said that Americans would never buy such a<br />

product, Sony introduced these models into the United States in<br />

1960 <strong>and</strong> found that there was a huge dem<strong>and</strong> for them.<br />

As in radio, the number of television stations on the air <strong>and</strong><br />

broadcasts for the viewer to choose from grew. Apersonal television<br />

or radio gave the audience more choices. Instead of one machine in<br />

the family room, there were now several around the house. The<br />

transistorization of mechanical entertainers allowed each family<br />

member to choose his or her own entertainment. Sony learned several<br />

important lessons from the success of the transistor radio <strong>and</strong><br />

television. The first was that small size <strong>and</strong> low price could create<br />

new markets for electronic consumer products. The second was that<br />

constant innovation <strong>and</strong> cost reduction were essential to keep ahead<br />

of the numerous companies that produced cheaper copies of original<br />

Sony products.<br />

In 1962, Sony introduced a tiny television receiver with a fiveinch<br />

screen. In the 1970’s <strong>and</strong> 1980’s, it produced even smaller models,<br />

until it had a TV set that could sit in the palm of the h<strong>and</strong>—the<br />

Video Walkman. Sony’s scientists had developed an entirely new<br />

television screen that worked on a new principle <strong>and</strong> gave better<br />

color resolution; the company was again able to blend the fruits of<br />

basic scientific research with innovative industrial engineering.<br />

The transistorized amplifier unit used in radio <strong>and</strong> television sets<br />

was applied to other products, including amplifiers for record players<br />

<strong>and</strong> tape recorders. Japanese manufacturers were slow to take<br />

part in the boom in high-fidelity audio equipment that began in the<br />

United States in the 1950’s. The leading manufacturers of highquality<br />

audio components were small American companies based<br />

on the talents of one engineer, such as Avery Fisher or Henry Koss.<br />

They sold expensive amplifiers <strong>and</strong> loudspeakers to audiophiles.<br />

The transistor reduced the size, complexity, <strong>and</strong> price of these components.<br />

The Japanese took the lead devising complete audio units

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