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Inventions and Inventors Volume 1 - Online Public Access Catalog

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The next problem was to determine areas where there would be a<br />

high turnover of B<strong>and</strong>-Aids. Bowling alleys were an obvious answer,<br />

since many bowlers suffered from abrasions on their fingers.<br />

The United States is not alone in the development of vending machines;<br />

in fact, it is not as advanced as some nations of the world. In<br />

Japan, machines operated by credit cards have been used widely<br />

since the mid-1960’s, <strong>and</strong> the range of products offered has been<br />

larger than in the United States. Western Europe is probably the<br />

most advanced area of the world in terms of vending machine technology.<br />

Germany of the early 1990’s probably had the largest selection<br />

of vending machines of any European country. Many gasoline<br />

stations in Germany featured beer dispensing machines. In rural areas<br />

of the country, vending machines hung from utility poles. These<br />

rural machines provided c<strong>and</strong>y <strong>and</strong> gum, among other products, to<br />

farmers who did not often travel into town.<br />

Most vending machine business in Europe was done not in individual<br />

machines but in automated vending shops. The machines offered<br />

a creative solution to obstacles created by regulations <strong>and</strong><br />

laws. Some countries had laws stating that conventional retail stores<br />

could not be open at night or on Sundays. To increase sales <strong>and</strong> satisfy<br />

consumer needs, stores built vending operations that could be<br />

used by customers during off hours. The machines, or combinations<br />

of them, often stocked a tremendous variety of items. At one German<br />

location, consumers could choose among nearly a thous<strong>and</strong><br />

grocery items.<br />

The Future<br />

Vending machine slug rejector / 855<br />

The future will see a broadening of product lines offered in vending<br />

machines as marketers come to recognize the opportunities that<br />

exist in automatic retailing. In the United States, vending machines<br />

of the early 1990’s primarily dispensed products for immediate consumption.<br />

If labor costs increase, it will become economically feasible<br />

to sell more items from vending machines. Grocery items <strong>and</strong><br />

tickets offered the most potential for expansion.<br />

Vending machines offer convenience to the consumer. Virtually<br />

any company that produces for the retail market must consider<br />

vending machines as a marketing channel. Machines offer an alter-

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