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Static Live Magazine February 2020

STATIC LIVE Magazine is Central Florida’s premier publication dedicated to celebrating music and culture. STATIC LIVE provides extensive, detailed community information from fashion to art, entertainment to events through noteworthy interviews, sensational photography and in-depth editorial coverage. STATIC LIVE is the only publication of its kind in Central Florida and reaches all target markets through wide distribution channels. Our staff includes highly accomplished contributors with award-winning backgrounds in music and entertainment; we know how much business is captured from the entertainment market. Our free full color publication can be found throughout Central Florida at key retailers, hotels and restaurants in high traffic areas. Our mission is to highlight the incredible talent, culture and lifestyle in Central Florida. With eye-opening profiles and coverage of the music and art community, STATIC LIVE readers will be positively influenced by our topical content and trending advertisers. STATIC LIVE Magazine is the most effective tool for branding connectivity with consumers in our area.

STATIC LIVE Magazine is Central Florida’s premier publication dedicated to celebrating music and culture. STATIC LIVE provides extensive, detailed community information from fashion to art, entertainment to events through noteworthy interviews, sensational photography and in-depth editorial coverage. STATIC LIVE is the only publication of its kind in Central Florida and reaches all target markets through wide distribution channels. Our staff includes highly accomplished contributors with award-winning backgrounds in music and entertainment; we know how much business is captured from the entertainment market. Our free full color publication can be found throughout Central Florida at key retailers, hotels and restaurants in high traffic areas. Our mission is to highlight the incredible talent, culture and lifestyle in Central Florida. With eye-opening profiles and coverage of the music and art community, STATIC LIVE readers will be positively influenced by our topical content and trending advertisers. STATIC LIVE Magazine is the most effective tool for branding connectivity with consumers in our area.

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Runway Chronicles<br />

Dreams of being in the modeling acting industry seem<br />

to start when we admire a TV character, movie star,<br />

magazine cover, or a social media Influencer. The idea<br />

runs through your head: Why can’t I be like them?<br />

And even the tiniest bit of inner confidence makes you<br />

believe, “If they can do it, why not me?”<br />

Well, unfortunately, many marketing moguls are<br />

counting on you to start searching for fame. The vanity<br />

business is viral. Watch out for the pitfalls and don’t<br />

fall prey to the predators. I am honored to have met<br />

and counseled by the legend Eileen Ford, co-founder<br />

with her husband, Jerry Ford, of the world renowned<br />

Ford Modeling Agency. We were in Los Angeles, at the<br />

incredibly famous and equally scandalous, Chateau<br />

Marmont hotel on Sunset Strip. The Ford Agency<br />

hosted an event each year called “The Ford Supermodel<br />

of the World Search”. They reviewed thousands of<br />

submissions and selected one model to represent each<br />

country. As it turns out, the US representative hailed<br />

from New Smyrna Beach—she was my own client. One<br />

evening, Eileen Ford offered invaluable advice to us,<br />

newbie agents. She told me, to my face, “Christine,<br />

never swim in murky waters. Only in the crystal clear.”<br />

I wondered whether she knew that I reside in the shark<br />

bite capital of the world. I didn’t dare mention that,<br />

but after listening to the grandmother of modeling<br />

ramble on about all the wolves in sheep’s clothing for<br />

the next hour, it all became clear. Her wise knowledge<br />

and experience have always stuck with me.<br />

A clear, lucid path, simple yet structured,<br />

will allow you to swim safely in a murky,<br />

dark watered business. You should be able<br />

to open your eyes in the crystal-clear water<br />

12<br />

and trust that you’re in safe seas. One thing I advise<br />

everyone who asks for guidance into this industry is<br />

that there are never, EVER any promises. Success often<br />

comes at random. I do not suggest idleness; idleness<br />

never got anyone to LA. Have a plan to stay in the safe<br />

waters, but when you feel a current leading you to a<br />

new opportunity, take it.<br />

Every new face that comes to me has an interesting<br />

story. Some are so starry-eyed about becoming a<br />

fashion model or actress; they would do anything.<br />

Others have done everything, “invested” thousands<br />

of dollars on trips to meet so-called “star-makers.”<br />

Others have hopes of unattainable goals that they are,<br />

quite unfairly, never able to reach for simply having<br />

the wrong body structure or height. They trust anyone<br />

who will make them an empty promise. Few come in<br />

having already done the research and understand that<br />

an agency and the model will win together, or not at all.<br />

That said, every model-hopeful deserves to be treated<br />

with respect, and discussions should be honest and<br />

find their positive qualities that lead them to goals<br />

within reach.<br />

Our local model, back at the Chateau Marmont, was<br />

the runner-up to the top contract offered, and surely<br />

surpassed her minimum guarantee of $100,000! She<br />

enjoyed a lucrative world career for 6 years with the<br />

Ford Agency, while getting the travel experience of a<br />

lifetime too! The crystal green-eyed beauty only swam<br />

in the clear waters, and that’s how we treat each new<br />

face.<br />

By Christine Harris

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