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Waikato Business News February/March 2020

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

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Law firm Norris Ward McKinnon<br />

wins national contract<br />

Debbie Lee and Sam Hood.<br />

Hamilton law firm Norris Ward<br />

McKinnon has secured a major<br />

contract with Federated Farmers<br />

in a win for the <strong>Waikato</strong> region.<br />

The two-year contract to provide legal<br />

advice to the farming organisation’s<br />

members nationwide was awarded to<br />

Norris Ward McKinnon based on its<br />

scale, professionalism and rural affinity,<br />

says Federated Farmers general manager<br />

corporate services Debbie Lee.<br />

Lee ran the tender process which saw<br />

the organisation looking nationally for a<br />

provider before deciding on Norris Ward<br />

McKinnon in November.<br />

They needed a firm with the scale to<br />

provide a range of information by phone,<br />

taking in employment, health and safety,<br />

tenancy and property issues, among<br />

others.<br />

The legal service is very important to<br />

Federated Farmers. It is used by members<br />

as part of their membership benefit<br />

package and is very popular.<br />

Federated Farmers members come from<br />

a range of farm types, including dairy,<br />

meat, wool, and arable production, so it<br />

was important to find an advisor company<br />

that had an affinity with farmers and<br />

farming.<br />

“Dealing with a farmer on the phone,<br />

you've got to know that that farmer might<br />

have been up since 3am and had a<br />

rough morning and they've got an issue<br />

they’ve probably been worrying about all<br />

night,” Lee says.<br />

“The person giving the advice on the<br />

phone needs to have a natural<br />

understanding of that background.<br />

“We are really pleased. So far it’s been<br />

working well,” she says.<br />

Norris Ward McKinnon managing partner<br />

Sam Hood says it was clear to the firm<br />

that Federated Farmers wanted not<br />

just legal knowledge and advice but a<br />

relationship.<br />

“The concept of partnership is really<br />

important to them and the ability for us to<br />

not only provide this phone line with really<br />

good staff, but also what was sitting<br />

behind that - our commitment to learn a<br />

lot about them and their members and<br />

actually work with them as partners,” he<br />

says.<br />

“For us, it's a massive privilege - normally<br />

when we're acting for a client, we're<br />

also representing Norris Ward McKinnon<br />

and the legal profession, but this phone<br />

line’s a bit different because we're also<br />

representing Federated Farmers.<br />

“The way in which we deal with the<br />

members has a massive impact on their<br />

attitudes towards Federated Farmers<br />

and the value they are getting out of<br />

their membership. That's a massive<br />

privilege and responsibility.”<br />

Practice Manager Carmen Simmonds<br />

says the phones ran hot on day one of<br />

the contract, January 6, when they<br />

fielded 39 calls - and resolved them all.<br />

“It was a very successful day for the<br />

team, a baptism by fire.”<br />

That number has since settled down to<br />

about 15-20 calls daily, and based on<br />

previous years the firm can expect to<br />

take up to 5000 in <strong>2020</strong>.<br />

The 0800 calls, which typically take 15<br />

minutes, are triaged at Federated<br />

Farmers’ London Street office, two<br />

blocks from Norris Ward McKinnon on<br />

Victoria Street.<br />

Hood says most of the enquiries are<br />

employment-related, and are generally<br />

resolved on the spot.<br />

As well as the phone line, which operates<br />

from 8.30am-5pm on weekdays,<br />

the agreement requires Norris Ward<br />

McKinnon to review and update contracts<br />

and agreements Federated Farmers<br />

offers its 12,500 members, and also<br />

provide input into seminars, publications<br />

and other content.<br />

The firm is attending some Federated<br />

Farmers meetings to provide support<br />

and education to members as well as<br />

being alert to any broader developments<br />

that could affect the organisation.<br />

different lawyer will be called on.<br />

“Internally, we're really well set up to<br />

deal with this because we don't have a<br />

hierarchical structure or culture,” Hood<br />

says. “We've reduced physical and other<br />

barriers to people approaching others for<br />

support. That makes it so much easier<br />

to get the right answer to the member in<br />

a short space of time. It also means we<br />

can be proactive not reactive.”<br />

The relationship aligns two organisations<br />

each with a long and strong history:<br />

Norris Ward McKinnon marked its 100th<br />

anniversary last year while Federated<br />

Farmers was formed in 1945.<br />

Hood says the relationship is a validation<br />

of Norris Ward McKinnon and its<br />

capabilities, and is also a <strong>Waikato</strong><br />

success story.<br />

“It shows that <strong>Waikato</strong> firms can<br />

compete with national law firms and in<br />

some instances provide a better offering<br />

to iconic organisations like Federated<br />

Farmers. That's the <strong>Waikato</strong> success<br />

story to me.<br />

“This is a region for growth and I think<br />

large organisations are starting to see<br />

that and the value that <strong>Waikato</strong> businesses<br />

can provide over national ones.”<br />

“ This is a region for growth and I think large<br />

organisations are starting to see that and<br />

the value that <strong>Waikato</strong> businesses can<br />

provide over national ones.”<br />

The team is also getting out to farms<br />

to spend time with Federated Farmers<br />

members, including a sheep and beef<br />

farm visit in <strong>February</strong>.<br />

Norris Ward McKinnon has dedicated a<br />

room in its offices to the service, and it<br />

is staffed throughout the day. Depending<br />

on the nature of the inquiry, sometimes a<br />

P: 07 834 6000<br />

E: lawyers@nwm.co.nz<br />

www.nwm.co.nz

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