Waikato Business News February/March 2020
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
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Law firm Norris Ward McKinnon<br />
wins national contract<br />
Debbie Lee and Sam Hood.<br />
Hamilton law firm Norris Ward<br />
McKinnon has secured a major<br />
contract with Federated Farmers<br />
in a win for the <strong>Waikato</strong> region.<br />
The two-year contract to provide legal<br />
advice to the farming organisation’s<br />
members nationwide was awarded to<br />
Norris Ward McKinnon based on its<br />
scale, professionalism and rural affinity,<br />
says Federated Farmers general manager<br />
corporate services Debbie Lee.<br />
Lee ran the tender process which saw<br />
the organisation looking nationally for a<br />
provider before deciding on Norris Ward<br />
McKinnon in November.<br />
They needed a firm with the scale to<br />
provide a range of information by phone,<br />
taking in employment, health and safety,<br />
tenancy and property issues, among<br />
others.<br />
The legal service is very important to<br />
Federated Farmers. It is used by members<br />
as part of their membership benefit<br />
package and is very popular.<br />
Federated Farmers members come from<br />
a range of farm types, including dairy,<br />
meat, wool, and arable production, so it<br />
was important to find an advisor company<br />
that had an affinity with farmers and<br />
farming.<br />
“Dealing with a farmer on the phone,<br />
you've got to know that that farmer might<br />
have been up since 3am and had a<br />
rough morning and they've got an issue<br />
they’ve probably been worrying about all<br />
night,” Lee says.<br />
“The person giving the advice on the<br />
phone needs to have a natural<br />
understanding of that background.<br />
“We are really pleased. So far it’s been<br />
working well,” she says.<br />
Norris Ward McKinnon managing partner<br />
Sam Hood says it was clear to the firm<br />
that Federated Farmers wanted not<br />
just legal knowledge and advice but a<br />
relationship.<br />
“The concept of partnership is really<br />
important to them and the ability for us to<br />
not only provide this phone line with really<br />
good staff, but also what was sitting<br />
behind that - our commitment to learn a<br />
lot about them and their members and<br />
actually work with them as partners,” he<br />
says.<br />
“For us, it's a massive privilege - normally<br />
when we're acting for a client, we're<br />
also representing Norris Ward McKinnon<br />
and the legal profession, but this phone<br />
line’s a bit different because we're also<br />
representing Federated Farmers.<br />
“The way in which we deal with the<br />
members has a massive impact on their<br />
attitudes towards Federated Farmers<br />
and the value they are getting out of<br />
their membership. That's a massive<br />
privilege and responsibility.”<br />
Practice Manager Carmen Simmonds<br />
says the phones ran hot on day one of<br />
the contract, January 6, when they<br />
fielded 39 calls - and resolved them all.<br />
“It was a very successful day for the<br />
team, a baptism by fire.”<br />
That number has since settled down to<br />
about 15-20 calls daily, and based on<br />
previous years the firm can expect to<br />
take up to 5000 in <strong>2020</strong>.<br />
The 0800 calls, which typically take 15<br />
minutes, are triaged at Federated<br />
Farmers’ London Street office, two<br />
blocks from Norris Ward McKinnon on<br />
Victoria Street.<br />
Hood says most of the enquiries are<br />
employment-related, and are generally<br />
resolved on the spot.<br />
As well as the phone line, which operates<br />
from 8.30am-5pm on weekdays,<br />
the agreement requires Norris Ward<br />
McKinnon to review and update contracts<br />
and agreements Federated Farmers<br />
offers its 12,500 members, and also<br />
provide input into seminars, publications<br />
and other content.<br />
The firm is attending some Federated<br />
Farmers meetings to provide support<br />
and education to members as well as<br />
being alert to any broader developments<br />
that could affect the organisation.<br />
different lawyer will be called on.<br />
“Internally, we're really well set up to<br />
deal with this because we don't have a<br />
hierarchical structure or culture,” Hood<br />
says. “We've reduced physical and other<br />
barriers to people approaching others for<br />
support. That makes it so much easier<br />
to get the right answer to the member in<br />
a short space of time. It also means we<br />
can be proactive not reactive.”<br />
The relationship aligns two organisations<br />
each with a long and strong history:<br />
Norris Ward McKinnon marked its 100th<br />
anniversary last year while Federated<br />
Farmers was formed in 1945.<br />
Hood says the relationship is a validation<br />
of Norris Ward McKinnon and its<br />
capabilities, and is also a <strong>Waikato</strong><br />
success story.<br />
“It shows that <strong>Waikato</strong> firms can<br />
compete with national law firms and in<br />
some instances provide a better offering<br />
to iconic organisations like Federated<br />
Farmers. That's the <strong>Waikato</strong> success<br />
story to me.<br />
“This is a region for growth and I think<br />
large organisations are starting to see<br />
that and the value that <strong>Waikato</strong> businesses<br />
can provide over national ones.”<br />
“ This is a region for growth and I think large<br />
organisations are starting to see that and<br />
the value that <strong>Waikato</strong> businesses can<br />
provide over national ones.”<br />
The team is also getting out to farms<br />
to spend time with Federated Farmers<br />
members, including a sheep and beef<br />
farm visit in <strong>February</strong>.<br />
Norris Ward McKinnon has dedicated a<br />
room in its offices to the service, and it<br />
is staffed throughout the day. Depending<br />
on the nature of the inquiry, sometimes a<br />
P: 07 834 6000<br />
E: lawyers@nwm.co.nz<br />
www.nwm.co.nz