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Waikato Business News February/March 2020

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

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WAIKATO BUSINESS NEWS <strong>February</strong>/<strong>March</strong> <strong>2020</strong><br />

15<br />

Bank economist sounds warning<br />

“It’s getting really scary out there.” Those<br />

were the words ANZ chief economist<br />

Sharon Zollner used to open her address<br />

at the <strong>Waikato</strong> <strong>Business</strong> Summit.<br />

In a bracing, fast-paced talk,<br />

she gave a pessimistic view<br />

of the potential impact<br />

of coronavirus on the global<br />

economy and New Zealand.<br />

She was speaking at the<br />

Hamilton Gardens Pavilion,<br />

where about 220 community<br />

and business people attended<br />

a day of discussion themed as<br />

“<strong>Business</strong> & Community: Purpose<br />

Beyond Profit”.<br />

Zollner described the coronavirus<br />

outbreak as an unprecedented<br />

shock. “There's going<br />

to be all sorts of aspects to it<br />

that take us by surprise,” she<br />

said.<br />

“It is rapidly changing from<br />

a short sharp shock to one trading<br />

partner to a longer shock to<br />

the world. We are revising our<br />

forecasts every week and still<br />

feel like we are not keeping up<br />

with this thing.<br />

“If the virus establishes<br />

in New Zealand then all bets<br />

are off. Even if it doesn't, it's<br />

spreading rapidly around the<br />

globe.”<br />

In the wake of the 2008<br />

GFC, China, with its focus on<br />

infrastructure spending to get<br />

through the global financial<br />

crisis. was the “get out of jail<br />

free card” for New Zealand<br />

and Australia.<br />

“This time it’s where the<br />

fire is.”<br />

Her view was notably more<br />

pessimistic than that given<br />

by Reserve Bank Governor<br />

Adrian Orr earlier in the week<br />

to a lunch hosted by <strong>Waikato</strong><br />

Chamber of Commerce and<br />

the Institute of Directors, and<br />

also Finance Minister Grant<br />

Robertson, who spoke after<br />

her.<br />

“The starting point wasn't<br />

bad,” Zollner said. “Much of<br />

the economic slowdown last<br />

year turned out to be driven<br />

by lower net migration and we<br />

were kind of getting our mojo<br />

back.”<br />

But New Zealand, she said,<br />

“arguably” has more total<br />

exposure in China than Australia<br />

does.<br />

There are far fewer ships<br />

going to and from China, with<br />

the number of ships going to<br />

and from New Zealand already<br />

halved. Air freight has been<br />

disrupted as well.<br />

Grant Robertson<br />

Sharon Zollner<br />

This is new territory for<br />

New Zealand, she said. “We're<br />

used to export price shocks; an<br />

inability to get our products<br />

to market is something we've<br />

never had to deal with before.”<br />

It is also an import shock,<br />

she said, with New Zealand<br />

imports from China taking<br />

in everything from steel to<br />

fertiliser, machine parts to<br />

laptops. Even yeast. “There's<br />

going to be beer and bread<br />

inflation!” she said.<br />

“The world's supply chains<br />

are so entwined, we're going to<br />

have shortages of all kinds of<br />

weird things unless this supply<br />

chain frees up quite shortly.”<br />

Zollner saw a risk that the<br />

world would run short of food<br />

this year.<br />

“China in particular, they<br />

are deeply worried the farmer<br />

is going to be too distracted<br />

building barricades and keeping<br />

people out [in order to] to<br />

keep the virus out, to plant the<br />

rice this year.<br />

“Africa has got a plague<br />

of locusts; we are going full<br />

biblical this year in terms of<br />

plagues and pestilence.”<br />

She pointed out the last two<br />

recessions in New Zealand<br />

were caused by an “unholy<br />

alliance” of drought and a<br />

world crisis.<br />

However, New Zealand is<br />

helped by the fact it sells food.<br />

“What we saw in the GFC<br />

is that we were still making<br />

food and we were still selling<br />

it - not at the price we wanted,<br />

maybe, but the economy kept<br />

on ticking,” she said.<br />

“In the end food is a necessity.<br />

While in some ways we<br />

are more vulnerable because<br />

of our exposure to China, in<br />

other ways we are buffered by<br />

the fact that we basically sell<br />

food - if we can get it to market.<br />

It's in everybody's interests<br />

that those supply chains<br />

free up again and the movement<br />

of goods continues.”<br />

Robertson, speaking after<br />

Zollner, acknowledged coronavirus<br />

is a serious issue but<br />

struck a more optimistic note.<br />

“This is a very serious<br />

issue for the global economy,<br />

for New Zealand. Primarily,<br />

it's a public health issue,” he<br />

said. “But obviously, we also<br />

have to plan for the economic<br />

impacts as well.”<br />

He outlined three scenarios,<br />

ranging from successful containment<br />

through to a global<br />

recession on the back of a<br />

global pandemic.<br />

The first scenario is “slipping<br />

away” as the outbreak<br />

spreads globally, even though<br />

at the time he was speaking<br />

New Zealand had no recorded<br />

cases. The government is<br />

also modelling out various<br />

interventions in the event of<br />

a second scenario, in which<br />

the impact lasts longer and<br />

spreads further, and Robertson<br />

said in the event of the third<br />

scenario “we've seen with<br />

things like the global financial<br />

crisis governments can step in<br />

and play their part in making<br />

sure we make it through that<br />

situation”.<br />

He said New Zealand is<br />

well placed to withstand the<br />

outbreak, with government<br />

accounts ahead of forecast at<br />

the end of 2019.<br />

“We come into this situation<br />

in relatively good shape.<br />

Our levels of public debt are<br />

very low compared to the<br />

rest of the world. We've got<br />

a strong labour market, good<br />

wage growth,” he said.<br />

“I'm not underestimating<br />

the extent of the disruption that<br />

we're seeing and I do believe<br />

that the whole <strong>2020</strong> year will<br />

now be one that won't look<br />

like it was going to, but we are<br />

in a position to be able to get<br />

through it.”<br />

Separately from the coronavirus<br />

discussion, Robertson<br />

also spoke about taking a longterm<br />

approach to economic<br />

planning with a focus on future<br />

proofing the economy.<br />

“We are fundamentally<br />

good at many types of food<br />

production that the world<br />

needs,” he said. “And so we<br />

have a good base, but every<br />

single one of us knows that if<br />

we want to maintain our standard<br />

of living we need our<br />

economy to look like a 21st<br />

century one, making sure that<br />

we're more productive, more<br />

sustainable and more inclusive<br />

as an economy.”<br />

The foreign minister and<br />

the trade minister were in India<br />

on what Robertson described<br />

as “one of the most important<br />

missions that will take place<br />

this year”, while free trade<br />

negotiations continued with<br />

the EU and the UK also wanted<br />

to sign a free trade deal.<br />

When it comes to the wellbeing<br />

approach enshrined in<br />

his budgets, he described it as<br />

“core and mainstream”.<br />

“More and more, I'm seeing<br />

for businesses that this is the<br />

approach they want to take,<br />

and it's implicit in the theme of<br />

today's session. From Fonterra,<br />

through to the BNZ through to<br />

Xero, I'm hearing from people<br />

more about wellbeing, about<br />

how they're trying to capture<br />

the value of that across their<br />

businesses.”<br />

He paid tribute to<br />

<strong>Waikato</strong> for its own wellbeing<br />

approach, which he said<br />

the government was learning<br />

from. “What I'm seeing here is<br />

in some ways better than what<br />

we've been doing in central<br />

government about bringing<br />

agencies together.”<br />

The day’s discussions also<br />

saw panels and speakers on<br />

the subject of purpose beyond<br />

profit ranging from Tesh<br />

Randall of Raglan Coconut<br />

Yoghurt on creating a sustainable<br />

business to the Akina<br />

Foundation on the rise of<br />

social enterprise.<br />

• See photos from business<br />

summit and further coronavirus<br />

coverage, page 20<br />

BEWARE OF FOREIGN IMITATIONS.<br />

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realising the full potential of our innovations, particularly<br />

when exporting them.<br />

At James & Wells, we can identify your competitive<br />

edge, offer business strategies for specific markets and<br />

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