Best Motorbuys: March 06, 2020

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BACK OF THE Coffee on wheels Finding a point of difference can assist business success, something Andrew and Matt Cantwell considered when setting up their own business. “We knew how to make good coffee so decided to start a mobile coffee business and one which was sustainable,” says Andrew. Andrew and Matt looked for a suitable yet unique vehicle, which was economic to operate and eco-friendly. They chose a new 50cc Italian Tuk Tuk Piaggio Ape imported from Italy by a Wellington dealer. Ape is Italian for bee and the threewheeled Piaggio Ape, which has been produced as a light commercial vehicle since 1948, is typical of a bee buzzing around a busy city, in a similar fashion to the Vespa scooter (the wasp) on which it was modelled. With a few events locked in, Andrew and Matt began the Empire Coffee Company midwinter 2016. Business grew steadily, their Tuk Tuk Piaggio Ape coffee cart attracting considerable attention. Already, the two-seater Piaggio Ape, which is classed as a moped and registered for road use, has clocked up 20,000 kilometres. This figure represents a lot of motoring for a vehicle which has a top speed of 30 kilometres an hour and costs just $9 to fill. Business boomed for Andrew and Matt. They purchased a second vehicle in 2017 and a third in 2018, employing staff to assist in the business. “We found one coffee cart couldn’t cope with the number of enquiries we were getting so we decided to increase our fleet, to allow us to attend more events on the same day,” explains Andrew. The Empire Coffee Company’s vehicles are seen at many occasions, festivals and markets, including Warbirds over Wanaka. They take the Ape down on a trailer to this event to avoid days of travel. Their good coffee, distinctive vehicles and ecological approach to business have made them a popular choice. Where possible, they source products locally, offer milk alternatives and their packaging is more eco-friendly. Even their waste coffee grinds are recycled as a bi-product in handmade scrubs or composted. “People love the vehicle. It’s the sort of thing you don’t see every day. Children hop in the front and adults want to know about its motor. It’s a real talking point for the business,” adds Andrew. The Empire Coffee Company now has its first permanent coffee shop at the Riverside Market in Christchurch. “We chose the location for its aesthetics and proximity to the river. It’s a popular area with locals and tourists. We’re getting great feedback about our coffee and the shop’s fitout,” says Andrew. While the new coffee shop has been a success Andrew and Matt will still have their coffee carts on the road. ‘It’s a good way to get out and about, promoting the brand and meeting people,” suggests Andrew. Page 26
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